Pardot vs Rubicon: Revenue, Funding & Team Size Compared
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Pardot generates $500M in revenue; Rubicon generates $697.6M. Rubicon is 1.4× bigger than Pardot by revenue. The table below compares Pardot and Rubicon on funding, valuation, customers, team size and headquarters — every figure GetLatka has verified for each company.
| Company |  PardotThis company |  Rubicon |
|---|---|---|
| Revenue | $500M | $697.6M |
| Valuation | $95.5M | $950M |
| Funding raised | Not disclosed | $296.1M |
| Customers | Not disclosed | 2.7M |
| Team size | 93 | 501 |
| Founded | 2006 | 2008 |
| HQ | San Francisco, United States | Lexington, United States |
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Pardot at a glance
Pardot generates $500M in revenue with 93 employees, headquartered in San Francisco, United States.
- Revenue
- $500M
- Valuation
- $95.5M
- Team size
- 93
- Founded
- 2006
Pardot offers powerful marketing automation to help marketing and sales teams find and nurture the best leads, close more deals, and maximize ROI.
Rubicon at a glance
Rubicon generates $697.6M in revenue with 501 employees, headquartered in Lexington, United States.
- Revenue
- $697.6M
- Valuation
- $950M
- Funding
- $296.1M
- Customers
- 2.7M
- Team size
- 501
- Founded
- 2008
Rubicon Project provides an automated advertising platform that enables publishers and advertisers to buy and sell digital advertising inventory through real-time bidding. The platform uses advanced algorithms and data analytics to help…
Other Pardot alternatives
Pardot competes with more than the companies on this page. Browse the full alternative lists to compare revenue, funding and team size across the category.
Pardot vs Rubicon: frequently asked questions
Is Pardot or Rubicon bigger?
Rubicon is the bigger company by revenue, at $697.6M against $500M for Pardot.
How much revenue does Pardot make?
Pardot generates $500M in annual revenue with a team of 93.
How much revenue does Rubicon make?
Rubicon generates $697.6M in annual revenue with a team of 501.
How much funding has Rubicon raised?
Rubicon has raised $296.1M in total funding since it was founded in 2008.