Parrable is a former Attribution Software company based in Ann Arbor, founded in 2010.
Parrable revenue
Parrable has not published its revenue. GetLatka estimates it at about $667.1K a year (October 2024).
All 3 revenue readings, with sources
| As of | Revenue | Source |
|---|---|---|
| Apr 2021 | $722.4K | – |
| Oct 2023 | $433.4KEST | GetLatka estimate |
| Oct 2024 | $667.1KEST | GetLatka estimate |
– source not recorded
Parrable competitors
Parrable competes most directly with Zeotap.
| Company | Revenue | Funding | Employees | Customers | Founded |
|---|---|---|---|---|---|
 Zeotap | $24.9M | $92.2M | 166 | 70 | 2014 |
| Parrable | $667.1K | – | 1 | – | 2010 |
Parrable CEO, founders & employees
Carla Holtze founded Parrable in 2010 and led it as CEO. 1 person lists Parrable as their employer on LinkedIn (October 2024).
- Carla HoltzeFounder & CEO
All 7 headcount readings, with sources
| As of | Employees | Source |
|---|---|---|
| Oct 2024 | 1 | |
| Dec 2023 | 2 | |
| Oct 2023 | 4 | |
| Dec 2022 | 6 | |
| Oct 2022 | 5 | |
| Dec 2021 | 8 | |
| Apr 2021 | 13 | – |
Parrable FAQ
Is Parrable still in business?
No. Parrable has shut down.
What was Parrable's revenue?
GetLatka estimates Parrable's revenue at about $667.1K a year (October 2024). The company hasn't published its own figure.
Who founded Parrable?
Carla Holtze founded Parrable in 2010.
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How this page is sourced
6 from public sources · 2 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST and say whose they are. Not financial advice.
Updated Aug 10, 2026Data disclaimerReport a correction