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Ann Arbor, Michigan, United States
Developer of a device identification technology designed to solve the critical issues on mobile identification. The company's device identification technology helps in targeting, retargeting, attribution and fraud detection across mobile, tablet and desktop for its partners in the ecosystem, enabling them to increase efficiency and optimize their revenue.
Last updated
In 2024, Parrable's revenue reached $667.1K. The company previously reported $433.4K in 2023. Since its launch in 2010, Parrable has shown consistent revenue growth.
Parrable reached a $2M valuation in 2025, set during its M&A Offer round.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2025 | M&A Offer | - | $2M | - |
CEO
Carla Holtze is the Founder and CEO of Parrable, a mobile intelligence platform. Previous to Parrable, Carla worked at the BBC, The Economist Intelligence Unit and at Lehman Brothers. Carla earned her MBA at Columbia Business School, MS in Journalism at Columbia University and BS at Northwestern Universsity.
| Question | Answer |
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| What's your age? | - |
| Favorite online tool? | - |
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| Advice for 20 year old self | - |
We do not have customer count information for Parrable yet.
Parrable employs approximately 1 people as of 2026, down from 2 in 2023, including 6 sales reps that carry a quota.
Parrable generates an estimated $667.1K in annual revenue.
Parrable was founded by Carla Holtze.
The CEO of Parrable is Carla Holtze.
Parrable raised $0.
Parrable has 1 employees.
Parrable is headquartered in Ann Arbor, Michigan, United States.
Parrable operates across multiple industries. Browse revenue, funding, and growth data for Parrable in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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Valuation
$2M
2024 Revenue
$667.1K(Est.)
Funding
$0
Team
1
Founded
2010
| Year | Milestone | Source |
|---|---|---|
| 2024 | Parrable Hit $667.1k revenue in October 2024 | Estimated |
| 2023 | Parrable Hit $433.4k revenue in October 2023 | Estimated |
| 2021 | Parrable Hit $722.4k revenue in April 2021 | |
| 2010 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 1 employees (October 2024) | |
| 2023 | Reached 2 employees (December 2023) | |
| 2023 | Reached 4 employees (October 2023) | |
| 2022 | Reached 6 employees (December 2022) | |
| 2022 | Reached 5 employees (October 2022) | |
| 2021 | Reached 8 employees (December 2021) | |
| 2021 | Reached 13 employees (April 2021) |
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