Parrable
Ann Arbor, Michigan, United States
2024 Revenue
$667.1K(Est.)
Funding
$0
Team
1
Founded
2010
Parrable Revenue (2024)
Parrable generated an estimated $667.1K in annual revenue in 2024. Source: GetLatka estimate
Developer of a device identification technology designed to solve the critical issues on mobile identification. The company's device identification technology helps in targeting, retargeting, attribution and fraud detection across mobile, tablet and desktop for its partners in the ecosystem, enabling them to increase efficiency and optimize their revenue.
Last updated
Parrable Revenue
In 2024, Parrable's revenue reached $667.1K. The company previously reported $433.4K in 2023.
| Year | Milestone | Source |
|---|---|---|
| 2024 | Parrable Hit $667.1k revenue in October 2024 | Estimated |
| 2023 | Parrable Hit $433.4k revenue in October 2023 | Estimated |
| 2021 | Parrable Hit $722.4k revenue in April 2021 | Not recorded |
| 2010 | Launched with $0 revenue |
Parrable Valuation, Funding Rounds
Explore the complete funding history and valuation milestones for this company. Below you will find information about each funding round and key financial metrics that shaped the company's growth trajectory.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|
Founder / CEO
Carla Holtze
CEO
Carla Holtze is the Founder and CEO of Parrable, a mobile intelligence platform. Previous to Parrable, Carla worked at the BBC, The Economist Intelligence Unit and at Lehman Brothers. Carla earned her MBA at Columbia Business School, MS in Journalism at Columbia University and BS at Northwestern Universsity.
Customers
We do not have customer count information for Parrable yet.
Parrable Employees & Team Size
Parrable employs approximately 1 people as of 2026, down from 2 in 2023, including 6 sales reps that carry a quota.
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 1 employees (October 2024) | Not recorded |
| 2023 | Reached 2 employees (December 2023) | Not recorded |
| 2023 | Reached 4 employees (October 2023) | Not recorded |
| 2022 | Reached 6 employees (December 2022) | Not recorded |
| 2022 | Reached 5 employees (October 2022) | Not recorded |
| 2021 | Reached 8 employees (December 2021) | Not recorded |
| 2021 | Reached 13 employees (April 2021) | Not recorded |
Frequently Asked Questions about Parrable
Is Parrable still operating?
No. Parrable has shut down.
What is Parrable's revenue?
As of 2024, Parrable generated an estimated $667.1K in annual revenue.
Who founded Parrable?
Parrable was founded by Carla Holtze.
How many employees does Parrable have?
As of 2024, Parrable had 1 employees.
Where is Parrable headquartered?
Parrable is headquartered in Ann Arbor, Michigan, United States.
Compare Parrable to the industry
Parrable operates across multiple industries. Browse revenue, funding, and growth data for Parrable in each sector below.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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