Parrable
Valuation
$2M
2024 Revenue
$667.1K
Funding
$0
YOY
53.9%
Team
1
Founded
2010
How Parrable CEO Carla Holtze grew Parrable to $667.1K revenue with a 1 person team in 2024.
Developer of a device identification technology designed to solve the critical issues on mobile identification. The company's device identification technology helps in targeting, retargeting, attribution and fraud detection across mobile, tablet and desktop for its partners in the ecosystem, enabling them to increase efficiency and optimize their revenue.
Last updated
Parrable Revenue
In 2024, Parrable's revenue reached $667.1K. The company previously reported $433.4K in 2023. Since its launch in 2010, Parrable has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2024 | Parrable Hit $667.1k revenue in October 2024 |
| 2023 | Parrable Hit $433.4k revenue in October 2023 |
| 2021 | Parrable Hit $722.4k revenue in April 2021 |
| 2010 | Launched with $0 revenue |
Parrable Valuation, Funding Rounds
Parrable's most recent disclosed valuation is $2M.
Parrable is a bootstrapped Visitor Behavior Intelligence Software startup. Founded in 2010, Parrable has grown to $667.1K in revenue without raising any venture capital or outside funding.
As a self-funded Visitor Behavior Intelligence Software SaaS company, Parrable has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold |
|---|
Parrable Employees & Team Size
Parrable employs approximately 1 people as of 2026, down from 2 in 2023.
Parrable has 1 total employees in different roles and functions and 6 sales reps that carry a quota.
| Year | Milestone |
|---|---|
| 2024 | Reached 1 employees (October 2024) |
| 2023 | Reached 2 employees (December 2023) |
| 2023 | Reached 4 employees (October 2023) |
| 2022 | Reached 6 employees (December 2022) |
| 2022 | Reached 5 employees (October 2022) |
| 2021 | Reached 8 employees (December 2021) |
| 2021 | Reached 13 employees (April 2021) |
Founder / CEO
Carla Holtze
Carla Holtze is the Founder and CEO of Parrable, a mobile intelligence platform. Previous to Parrable, Carla worked at the BBC, The Economist Intelligence Unit and at Lehman Brothers. Carla earned her MBA at Columbia Business School, MS in Journalism at Columbia University and BS at Northwestern Universsity.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for Parrable yet.
Frequently Asked Questions about Parrable
What is Parrable's revenue?
Parrable generates $667.1K in revenue.
Who founded Parrable?
Parrable was founded by Carla Holtze.
Who is the CEO of Parrable?
The CEO of Parrable is Carla Holtze.
How much funding does Parrable have?
Parrable raised $0.
How many employees does Parrable have?
Parrable has 1 employees.
Where is Parrable headquarters?
Parrable is headquartered in Ann Arbor, Michigan, United States.
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Compare Parrable to the industry
Parrable operates across multiple industries. Browse revenue, funding, and growth data for Parrable in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .