Each Tuesday, we reverse-engineer a real SaaS company's revenue, profit, CAC, funnels, and its top growth tactic.
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In 2020, Pastel's revenue reached $142.8K. Since its launch in 2016, Pastel has shown consistent revenue growth.
Pastel reached a $428.4K valuation in 2025, set during its M&A Offer round.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2025 | M&A Offer | - | $428.4K | - |
| Question | Answer |
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| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Pastel serves 4 customers.
Pastel employs approximately 5 people as of 2026. It serves 4 customers that rely on its solutions.
Pastel generates $142.8K in revenue.
Pastel was founded by Haneef Ghanim.
The CEO of Pastel is Haneef Ghanim.
Pastel raised $0.
Pastel has 5 employees.
Pastel is headquartered in Ontario, Canada.
Pastel operates across multiple industries. Browse revenue, funding, and growth data for Pastel in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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Valuation
$428.4K
2020 Revenue
$142.8K
Customers
4
Funding
$0
Avg ACV
$35.7K
Team
5
Founded
2016
| Year | Milestone | Source |
|---|---|---|
| 2020 | Pastel Hit $142.8k revenue in January 2020 | |
| 2016 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2020 | Reached 5 employees (January 2020) |
BrandCloud is a marketing SaaS platform for recruiting and building a brand superfan army.
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