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How Phrase CEO Wolfram Graetz grew Phrase to $62.7M revenue and 1K customers in 2023.

We are the leading translation management system, and the most reliable way to localize a website or mobile application. Our product helps teams of all sizes to scale their translation processes through smart automation. Founded in 2012 in the heart of Hamburg, Phrase is an innovative environment for software development that has expanded from a small start-up into an agile, ambitious team from around the world. Phrase is growing rapidly and currently partners with over a thousand businesses in over 60 countries. As we have big goals, we are always looking for employees in all fields. Apply now on phrase.com/careers/ or send us an email to [email protected]. We're looking forward to hearing from you!

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Phrase Revenue

In 2023, Phrase's revenue reached $62.7M. The company previously reported $1.4M in 2021. Since its launch in 2012, Phrase has shown consistent revenue growth.

Phrase Revenue GrowthReported revenue / ARR by year$0$15M$30M$45M$60M$75M2012201420162018202020222023$0$1M$63MSource: GetLatka.com
YearMilestone
2023Phrase Hit $62.7m revenue in December 2023
2021Phrase Hit $1.4m revenue in April 2021
2012Launched with $0 revenue

Phrase Valuation, Funding Rounds

Phrase is a bootstrapped Website Translation Tools startup. Founded in 2012, Phrase has grown to $62.7M in revenue without raising any venture capital or outside funding.

As a self-funded Website Translation Tools SaaS company, Phrase has built its business with no outside investment.

Phrase Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120122012 cumulative: $0 • 2012 Founded: $02012 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

Phrase Employees & Team Size

Phrase employs approximately 338 people as of 2026, up from 284 in 2022.

Phrase has 338 total employees in different roles and functions and 28 sales reps that carry a quota. They have 1K customers that rely on the company's solutions.

Phrase Team GrowthReported headcount over time075150225300375201220142016201820202022202300338338Source: GetLatka.com
YearMilestone
2023Reached 338 employees (July 2023)
2023Reached 294 employees (January 2023)
2022Reached 284 employees (January 2022)
2021Reached 52 employees (April 2021)
2021Reached 211 employees (January 2021)

Founder / CEO

Wolfram Graetz

Wolfram Graetz has 2 current jobs as CEO & Founder at Dynport and CEO & Founder at Phrase since January 2013 to present. Additionally, Wolfram Graetz has had 2 past jobs including CTO at Wimdu.

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Customers

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Frequently Asked Questions about Phrase

What is Phrase's revenue?

Phrase generates $62.7M in revenue.

Who founded Phrase?

Phrase was founded by Wolfram Graetz.

Who is the CEO of Phrase?

The CEO of Phrase is Wolfram Graetz.

How much funding does Phrase have?

Phrase raised $0.

How many employees does Phrase have?

Phrase has 338 employees.

Where is Phrase headquarters?

Phrase is headquartered in Den Haag, Zuid Holland, Netherlands.

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Compare Phrase to the industry

Phrase operates across multiple industries. Browse revenue, funding, and growth data for Phrase in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

Phrase Revenue 2023: $62.7M ARR (Bootstrapped)