
Phrase
Den Haag, Zuid Holland, Netherlands
2023 Revenue
$62.7M
Customers
1K
Funding
$0
Avg ACV
$62.7K
Team
338
Founded
2012
Phrase Revenue (2023)
We are the leading translation management system, and the most reliable way to localize a website or mobile application. Our product helps teams of all sizes to scale their translation processes through smart automation.
Founded in 2012 in the heart of Hamburg, Phrase is an innovative environment for software development that has expanded from a small start-up into an agile, ambitious team from around the world. Phrase is growing rapidly and currently partners with over a thousand businesses in over 60 countries.
As we have big goals, we are always looking for employees in all fields. Apply now on phrase.com/careers/ or send us an email to [email protected]. We're looking forward to hearing from you!
Last updated
Phrase Revenue
In 2023, Phrase's revenue reached $62.7M. The company previously reported $1.4M in 2021. Since its launch in 2012, Phrase has shown consistent revenue growth.
| Year | Milestone | Source |
|---|---|---|
| 2023 | Phrase Hit $62.7m revenue in December 2023 | |
| 2021 | Phrase Hit $1.4m revenue in April 2021 | |
| 2012 | Launched with $0 revenue |
Phrase Valuation, Funding Rounds
Phrase is a bootstrapped Website Translation Tools startup. Founded in 2012, Phrase has grown to $62.7M in revenue without raising any venture capital or outside funding.
As a self-funded Website Translation Tools SaaS company, Phrase has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|
Founder / CEO
Wolfram Graetz
CEO
Wolfram Graetz has 2 current jobs as CEO & Founder at Dynport and CEO & Founder at Phrase since January 2013 to present. Additionally, Wolfram Graetz has had 2 past jobs including CTO at Wimdu.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
Phrase serves 1K customers.
Phrase Employees & Team Size
Phrase employs approximately 338 people as of 2026, up from 284 in 2022, including 28 sales reps that carry a quota. It serves 1K customers that rely on its solutions.
| Year | Milestone | Source |
|---|---|---|
| 2023 | Reached 338 employees (July 2023) | |
| 2023 | Reached 294 employees (January 2023) | |
| 2022 | Reached 284 employees (January 2022) | |
| 2021 | Reached 52 employees (April 2021) | |
| 2021 | Reached 211 employees (January 2021) |
Frequently Asked Questions about Phrase
What is Phrase's revenue?
Phrase generates $62.7M in revenue.
Who founded Phrase?
Phrase was founded by Wolfram Graetz.
Who is the CEO of Phrase?
The CEO of Phrase is Wolfram Graetz.
How much funding does Phrase have?
Phrase is bootstrapped and has not raised outside funding.
How many employees does Phrase have?
Phrase has 338 employees.
Where is Phrase headquarters?
Phrase is headquartered in Den Haag, Zuid Holland, Netherlands.
Compare Phrase to the industry
Phrase operates across multiple industries. Browse revenue, funding, and growth data for Phrase in each sector below.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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