Latka logo

How Picreel CEO Kevin Petersen grew Picreel to $559.7K revenue and 400 customers in 2021.

Developer of a conversion rate optimization software. The company develops cloud-based plugins for website optimization and analytics that help its clients to convert exiting website visitors into targeted customers.

Last updated

Picreel Revenue

In 2021, Picreel's revenue reached $559.7K. Since its launch in 2013, Picreel has shown consistent revenue growth.

Picreel Revenue GrowthReported revenue / ARR by year$0$125K$250K$375K$500K$625K201320142015201620172018201920202021$0$560KSource: GetLatka.com
YearMilestone
2021Picreel Hit $559.7k revenue in April 2021
2013Launched with $0 revenue

Picreel Valuation, Funding Rounds

Picreel's most recent disclosed valuation is $1.7M.

Picreel is a bootstrapped Visitor Behavior Intelligence Software startup. Founded in 2013, Picreel has grown to $559.7K in revenue without raising any venture capital or outside funding.

As a self-funded Visitor Behavior Intelligence Software SaaS company, Picreel has built its business with no outside investment.

Picreel Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120132013 cumulative: $0 • 2013 Founded: $02013 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

Picreel Employees & Team Size

Picreel employs approximately 7 people as of 2026.

Picreel has 7 total employees in different roles and functions and 1 sales reps that carry a quota. They have 400 customers that rely on the company's solutions.

Picreel Team GrowthReported headcount over time0235682013201420152016201720182019202020210077Source: GetLatka.com
YearMilestone
2021Reached 7 employees (April 2021)

Founder / CEO

Kevin Petersen

Kevin Petersen is listed as Founder / CEO at Picreel.

Q&A

QuestionAnswer
What's your age?-
Favorite online tool?-
Favorite book?-
Favorite CEO?-
Advice for 20 year old self-

Customers

See how Picreel acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.

Locked

Frequently Asked Questions about Picreel

What is Picreel's revenue?

Picreel generates $559.7K in revenue.

Who founded Picreel?

Picreel was founded by Kevin Petersen.

Who is the CEO of Picreel?

The CEO of Picreel is Kevin Petersen.

How much funding does Picreel have?

Picreel raised $0.

How many employees does Picreel have?

Picreel has 7 employees.

Where is Picreel headquarters?

Picreel is headquartered in United States.

Compare Picreel to the industry

Picreel operates across multiple industries. Browse revenue, funding, and growth data for Picreel in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .