Each Tuesday, we reverse-engineer a real SaaS company's revenue, profit, CAC, funnels, and its top growth tactic.
Sign up to access all features
Sign up with GoogleSign up with LinkedInAlready have an account? Log in
GetLatka is trusted by 200k+ founders, researchers, and marketers.
No contracts, cancel at any time
Philadelphia, Pennsylvania, United States
Provider of enterprise software powering a personalized healthcare experience designed to help consumers select the ideal package of benefits for them and their families. The company's software matches individuals to the right plan package during enrollment by predicting future care considerations, estimating out-of-pocket expenses and accounting for personal preferences, enabling them to make more confident decisions in health insurance and other benefits.
Last updated
In 2023, Picwell's revenue reached $334.1K. The company previously reported $1.4M in 2021. Since its launch in 2013, Picwell has shown consistent revenue growth.
Picwell reached a $1M valuation in 2025, set during its M&A Offer round.
Picwell has raised $11M in total funding across 3 rounds, with its most recent round in 2018.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2025 | M&A Offer | - | $1M | - | |
| 2018 | Funding round | $4M | - | - | |
| 2015 | Funding round | $3M | - | - |
We don't have Picwell's Founder / CEO on record yet.
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
We do not have customer count information for Picwell yet.
Picwell employs approximately 6 people as of 2026, down from 23 in 2022.
Picwell generates an estimated $334.1K in annual revenue.
Picwell raised $11M across 3 rounds.
Picwell has 6 employees.
Picwell is headquartered in Philadelphia, Pennsylvania, United States.
Picwell operates across multiple industries. Browse revenue, funding, and growth data for Picwell in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
Claim this profileValuation
$1M
2023 Revenue
$334.1K(Est.)
Funding
$11M
Team
6
Founded
2013
| Year | Milestone | Source |
|---|---|---|
| 2023 | Picwell Hit $334.1k revenue in October 2023 | Estimated |
| 2021 | Picwell Hit $1.4m revenue in April 2021 | |
| 2013 | Launched with $0 revenue |
| 2015 | Funding round | $4M | - | - |
| Year | Milestone | Source |
|---|---|---|
| 2023 | Reached 6 employees (October 2023) | |
| 2022 | Reached 23 employees (October 2022) | |
| 2021 | Reached 30 employees (December 2021) | |
| 2021 | Reached 32 employees (April 2021) |
If you're the CEO and would like to join the podcast, please DM Nathan Latka on LinkedIn.