Bio
MARCOS RIVERA, founder and CEO of Pricing I/O, is a B2B SaaS pricing expert who uses his street smarts to help companies capture value and unlock growth. With over 20 years of experience, Marcos has a knack for effortlessly delivering complex ideas, leaving his clients feeling confident and clear on scalable monetization models bound to impress SaaS executives, board members, investors, and customers. He is also the author of the book, Street Pricing: A Pricing Playlist for Hip Leaders in SaaS.