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Barcoding is a supply chain automation and innovation company that helps organizations be more efficient, accurate, and connected. With extensive subject matter expertise in data capture, labeling and printing, and mobile computing, we are trusted to build and manage solutions for some of the best IT and operations teams in the world. Founded in 1998, Barcoding is headquartered in Baltimore, Md., with offices across North America (Chicago, Houston, Seattle, Montreal, Toronto, and Vancouver).
Last updated
In 2024, Barcoding Inc's revenue reached $29.5M. The company previously reported $24.5M in 2023. Since its launch in 1998, Barcoding Inc has shown consistent revenue growth.
Barcoding Inc has not publicly disclosed its valuation. The company has raised $6M in total funding to date.
Barcoding Inc has raised $6M in total funding across 1 round, with its most recent round in 2012.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2012 | Funding round | $6M | - | - |
CEO
Mr. Steinmetz is the founder of Barcoding Inc. and Barcoding Canada Ltd. With 25 years of supply chain technology experience, Mr. Steinmetz has been an industry leader, spoken at numerous trade association events, and manufacturers/distributors conferences. Key speaker for Ingram Micro's Partner Conference; addressed the entire Worldwide Motorola/Symbol Engineering team as an integration company with vision and over a dozen patents to his name.
Vice President of Marketing and Strategic Partnerships
Jody Costa is listed as Vice President of Marketing and Strategic Partnerships at Barcoding Inc.
Vice President, Client Solutions
Keri Corbin is listed as Vice President, Client Solutions at Barcoding Inc.
Vice President of Finance
Brooks Schuler is listed as Vice President of Finance at Barcoding Inc.
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| What's your age? | - |
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Barcoding Inc serves 2.5K customers.
Barcoding Inc employs approximately 128 people as of 2026, down from 143 in 2023. It serves 2.5K customers that rely on its solutions.
Barcoding Inc generates an estimated $29.5M in annual revenue.
The CEO of Barcoding Inc is Jay Steinmetz.
Barcoding Inc raised $6M across 1 round.
Barcoding Inc has 128 employees.
Barcoding Inc is headquartered in Baltimore, Massachusetts, United States.
Barcoding Inc operates across multiple industries. Browse revenue, funding, and growth data for Barcoding Inc in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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2024 Revenue
$29.5M(Est.)
Customers
2.5K
Funding
$6M
Avg ACV
$11.8K
Team
128
Founded
1998
| Year | Milestone | Source |
|---|---|---|
| 2024 | Barcoding Inc Hit $29.5m revenue in October 2024 | Estimated |
| 2023 | Barcoding Inc Hit $24.5m revenue in December 2023 | Estimated |
| 2012 | Barcoding Inc Hit $11.2m revenue in December 2012 | |
| 1998 | Launched with $0 revenue |
Vice President Operations
Daniel Perlak is listed as Vice President Operations at Barcoding Inc.
VP Customer Enablement, Engineering
Aaron Bolton is listed as VP Customer Enablement, Engineering at Barcoding Inc.
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 128 employees (December 2024) | |
| 2024 | Reached 130 employees (October 2024) | |
| 2023 | Reached 143 employees (December 2023) | |
| 2012 | Reached 124 employees (December 2012) |
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