How Qusek CEO Hector Jimenez grew to $121K revenue and 4 customers in 2024.

guys he's 23 years old he's got a 25 000 bucks of Revenue last year his first company launched it started as an agency and said you know I like recurring Revenue better so he launched a software company that helps you with robotic process automation especially clients like e-commerce clients that get hundreds of emails or messages on Whatsapp he helps you automate those hoping to double Revenue this year for customers today pay 50 bucks a month for that RPA to what she's hoping to scale hey folks my guest today is Hector Jimenez he helped grow a startup from 50k in USD to 500k in annual revenue in 12 months he's an agency owner helping startups increase Revenue through growth marketing and robotic process automation companies called qsek.com hectory Ray takes to the top yeah I'm ready all right so just to be clear you are making money on an agency model right now or are you building any internal software um no we currently have two models the first one is the agency and the second one is robotic process automation which we sell as a subscription model but this new branch is basically like 10 of our revenue and 90 comes from agency clients yep yep well great SAS companies always start with I mean usually start with an agency so your 90 agency 10 SAS today tell us what folks are paying you for give us an example of a customer sure for example um we have clients who have a community on social media say tick tock or Instagram but they're having problems monetizing right so maybe they have a course Academy and they have a community but their hands are filled with a bunch of WhatsApp messages and they're not doing email marketing uh neither right so what we're doing Cusick is that we help them um see like the data that comes to their website and to optimize um their their flows basically so to give you a very clear example last year we worked with a client who was receiving around 500 WhatsApp messages per day and the CEO was just overwhelmed with that so we built a WhatsApp chatbot and in that way we help them like go from 200 users to 1200 users in two months we also did Facebook ads for them so that's basically what we do we're basically a marketing agency but we what we like to do with our clients is follow up weekly so on a weekly basis we analyze all the metrics going from top of the funnel name social media reach engagement all the way to the bottom like retention metrics so how many people churned how many people um renewed their subscription and yeah I guess in a nutshell that's what we do yeah understanding that how much revenue did you do on the agency side in 2022 uh in 2022 for me I did 25k it's my first year and it was 25k US dollars so 25 000 bucks last year uh that was and that was the that's the first year you'd launched the agency true yes when did you start writing code to launch the RPA business uh to be honest I don't do the RPA part uh my my business partner does it he is he's not even a coder um formally he he's taking some courses online and he uses uipath so I focus more on like bringing like with the clients that I have uh I see the problems they have regarding manual processes like for instance we have a marketing agency that used to lose to invest around one hour of time per week uh creating their marketing report so a lot of copying and pasting from Facebook to your PowerPoint presentation from Google analytics to canva you name it and what we did was that with my business partner I brought the client and he basically builds the infrastructure code to automation split Equity you split it 50 50 or what yeah the RPA Park We Do 50 50. oh what's going on there YouTube good to see you guys now imagine this you love watching these interviews with SAS Founders but imagine if we took all of the valuation data out from over 2807 interviews I've done manually saves you a lot of time well we've done this we've built the into the beautiful interface inside of founder path check this out I'll show you how you 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valuations or if you go to founderpath.com and hover over products click on get your valuation here and go ahead and sign up to give it a whirl again all that valuation data live right inside the platform I hope to see you there all right let's jump back into the interview I guess I'm getting confused so there's an agency you're doing some you say your clients and you say he does RPA and but you say co-founder but you're not really co-founders like what's the structure here is there one company that split 50 50 and you bring on new clients and he does RPA work so the companies are split in two parts we have the agency side where it's basically 100 equity for me and then we have the RPA side the RPA side is split 50 50 between uh this business partner and me I see okay that makes sense so how much did you guys do on the RPA side last year on the RPA really not a lot like we currently have a monthly recurring revenue of around uh two hundred dollars two hundred dollars with uh four clients so what we're going for yeah because what we're going for right now is basically a low-cost model because what we notice is that here in Mexico uh a lot of the companies that do RPA they usually charge a very high initial fee for the development of the automation but what we want to do is more more like uh win money long term so basically our businesses retaining clients um at a low cost uh and basically that's the that's the business model how do you so what's the plan for this year or what do you want to grow Revenue to in the agency side we want to get to let me translate it to um to dollars because I have it very clear in Mexican pesos but this year we want to close at uh basically we want to double that revenue from last year which if it was give me a second so we want to reach 50k this year for the agency side and for RPA 50k this year and for the RPA side we want to reach at least 100K in Mexico and pesos 100K by Hector how do you I mean look you look like a young guy these are the best years of your life you have the most energy you can hustle the hardest you can sleep the least um you know everyone has to start at 10K a month in Revenue so I'm not giving you a hard time for that but like these do not seem like ambitious goals I mean how do you go from 25k to how do you to half a million in Revenue in a year uh I'm sorry I didn't understand the question this is not a this fee why do you get excited about going from 25 000 a year in Revenue to 50 000 a year in Revenue I mean why not set why not go after and go build a million a half a million a year business or a million dollar a year business and challenge yourself to think about how you would get to that yeah I think that would be a a more interesting approach probably yeah well I mean but don't just agree with me you've chosen to go a different route so why didn't you I mean why are you choosing to not be aggressive uh the thing is like I've tried to I've had a lot of trouble with the part of Delegation so I think that that's something that's more like personal like limiting belief that I have to break which I'm working on so yeah basically I guess that's that's basically the like the root of why I haven't been more aggressive like I really wanna um have Higher Goals but yeah basically that's what's been holding me back but it's something I'm working on well it seems like you have a high degree of empathy so take us through a story where you try to delegate something it didn't work and now you're nervous to do it again Yeah so basically last year um as as you said in the introduction we helped the client go from selling um like it was one million of 1 million pesos a month which is 5K 5K dollars to 500k so it was basically a 10x 10x growth right and the thing that happened was that we got so into the operation of the business that I basically left the like the acquisition side uh I forgot about it I forgot acquiring new clients because I didn't delegate correctly so yeah that's basically that was what happened last year we had very good results with our clients but I kind of uh forgot about acquiring new clients so yeah that was my my main setback I mean if you helped a customer go from 5K to 500k or 50k a month in revenue and you're only making like I mean you're making nothing um are you scared to ask people to pay you yeah I think that would be that's the that's something that I've been dealing with like how to charge more definitely just look into your camera right now and say Nathan the price is ten thousand dollars per month that's what you owe me okay ready go Nathan the price is ten thousand dollars per month that's what you owe me perfect see I did I had to do this early on in my career I'm like man it's so nerve-wracking asking for someone to pay me 10 grand a month I've never made that this is you know 10 years ago then you look in the mirror you do it over and over and once you can say with confidence and then you say it on the phone to a prospect or on a zoom call then they believe you because you save as much Authority and before you know it you've got a fresh works you know invoice coming into your bank or a wire coming in for you know fifty thousand dollar your annual contract then boom you're Off to the Races great um how did you come up with your pricing structure today so basically at the beginning since it's been a year it's been a lot of trial and error right and basically what we did at first was uh we charged a low ticket and but where our where we won was the commission part and that kind of worked but as I told you like last year it wasn't sustainable because since we had so much skin in the game because like the real money was in making our client grow uh we started to invest a lot of time growing the client instead of growing the agency and basically our pricing structure um I guess it's not really clear we basically try to negotiate with the client and a price that seems fairs and I think that's also why I'm not charging as much as I would like to so you would tell a customer hey we get to keep five percent of whatever new Revenue we drive you we're not going to charge you an upfront fee not that extreme but we do a really low like for instance right now the average uh ticket prices like I guess 500 yeah 500 a month and we get like a five percent uh commission fee on additional Revenue and then it's just so hard though every month you're having to debate with your clients if you drove new revenue or not and then you have to go chase and calculate the five percent and Chase it right um it's it's not that hard to calculate it because fortunately we have like uh we track everything so everything we do like email marketing and everything we have the the links to track traffic and and revenue from that but for sure but you send out using our email blast and you drive ten thousand new dollars of revenue for one of your customers and they say well yeah Hector you wrote the email but we did all the work on the landing page we did all the work on calls to close the leads like no we're not giving you credit for the full 10 000 of sales I mean I imagine you debate that stuff all the time yeah fortunately um that that has not been a problem so far interesting well I'm bringing up because it doesn't seem you have 25 000 in total revenue for the year uh like you can't build a Empire around that right so whether it's working or not like the the the the proof isn't the pudding here um I just I know a lot of Founders Who start off trying to charge a percent of upside they drive and you just end up in Endless debates about attribution um so look we'll see where you pivot over the next year I hope you obviously grow I hope the RPA business also takes off but for now we're out of time let's wrap up here with the famous five number one favorite book favorite book the cold Stark Problem by um what's his name the ex-chief of girl oh Andrew Chan ex-chief of growth of uber number two is there a CEO you're following or studying um I wouldn't say a CEO but what's his name Peter levels Peter levels uh Indie hacker he's he basically has like eight startups um I highly recommend following him number three what's your favorite online tool for building Cusack uh I would say sapier and card dot code number four how many hours of sleep do you get every night between five and seven and what's your situation married single kids single okay and how old are you I'm 23. 23 last question something you wish you knew when you were 20. um I wish I knew about growth hacking back then definitely growth hacking guys he's 23 years old he's got a 25 000 bucks of Revenue last year his first company launched it started as an agency and said you know I like recurring Revenue better so he launched a software company that helps you with robotic process automation especially clients like e-commerce clients they get hundreds of emails or messages on Whatsapp he helps you automate those hoping to double Revenue this year for customers today pay 50 bucks a month for that RPA to which he's hoping to scale Hector thanks for taking us to the top thank you one more thing before you go we have a brand new show every Thursday at 1pm Central it's called Shark Tank for SAS we call it deal or bust one founder comes on three hungry buyers they try and do a deal live and the founder shares back-end dashboards their expenses their revenue our poo CAC LTV you name it they share it and the buyers try and make a deal live it is fun to watch every Thursday 1 p.m Central additionally remember these recorded founder interviews go live we release them here on YouTube every day at 2PM Central to make sure you don't miss any of that make sure you click the Subscribe button below here on YouTube the big red button and then click the little bell notification to make sure you get notifications when we do go live I wouldn't want you to miss breaking news in the SAS World whether it's an acquisition a 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