Repsly logo
Founded 2008

Repsly

2018 Revenue

$4.2M

YOY

Funding

$4.2M

Overview

About Repsly

Repsly Mobile CRM brings organizations closer to their field reps and helps them execute at retail. Improve brand visibility, build accountability, and more.

Monthly Revenue

$350.0K

Total Expenses

$350.0K

=
Net Income

$0.0

Ebidta Margin

0.00%

+
YOY Growth

=
Rule of 40

0


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Repsly CEO Allen Bonde on 12/01/2020

Watch the podcast


Headquarters

745 Atlantic Avenue BostonMassachusettsUnited States

Repsly Revenue vs Funding

$Funding$Revenue

Revenue

In 2018, Repsly revenue run rate hit $4.2M in revenue.

$4.2M

Funding History

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?

Repsly has raised $4.2M.

Funding DateRoundTotalValuation
04/19/2017$510.0K
04/19/2017$1.6M
05/18/2015$902.7K
05/23/2014$1.2M

Customers

Repsly has 1K customers.

Lifetime Months

66

×
Monthly ARPU

$350.0

=
Lifetime Dollars

$23.3K


Acquisition Cost

$4.2K

Average Annual Price

$4.2K

$0$4.2K12 month payback period024681012

Churn

Repsly has an annual churn rate of 18.00%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-18.00%

Annual Dollar Expansion

0.00%

Net Revenue Retention

82.00%

Team

Employees

Repsly has 90 employees. They have 12 sales reps that carry a quota, an engineering team of 17 and a marketing team of 3.

20182019202093.00%▲16.00%▲
DistributionQty

Total Team Size

90

Engineers

17 (19%)

Sales

12 (13%)

Marketing

3 (3%)

CEO/Founder

Allen Bonde

A 25-year enterprise software, consulting and Internet veteran, Allen Bonde is currently VP of marketing at Repsly, and an advisor to several start-ups. He was previously SVP of marketing at Placester, VP of product marketing and innovation at Actuate (sold to OpenText), and a partner and principal analyst at Digital Clarity Group, where he bootstrapped the firm's CRM and big data research. He is an investor in social marketing pioneer Wyng, where he was a co-founder and CMO, and was SVP and CMO at services firm eVergance, which he helped to sell to KANA Software. An accomplished industry watcher and strategist, he spent time studying online advertising at McKinsey's New York office, and has also held consulting and practice leadership roles at Yankee Group, Extraprise, and ABG (which he sold to eVergance). Earlier in his career, he was a researcher in AI and machine learning, and received a patent for some of his work. Published in over 150 publications around the globe, he has spoken at events across the US, Europe and Asia, has been a contributor to 1to1Media, DM News, and Forbes, and blogs at www.smalldatagroup.com.


CEO Q&A

What's your age?

51

Favorite online tool?

Wordpress

Favorite book?

Moneyball

Favorite CEO?

Brian Halligan

Advice for 20 year old self

Get an MBA instead!


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Frequently Asked Questions about Repsly

When was Repsly founded?

Repsly was founded in 2008.


Who is the CEO of Repsly?

The CEO of Repsly is Allen Bonde


How many employees does Repsly have?

Repsly has 90 employees.

How much revenue does Repsly generate?

Repsly generates $4.2M in revenue.


How much funding does Repsly have?

Repsly has raised $4.2M.


Where is Repsly headquarters?

Repsly is headquartered at 745 Atlantic Avenue BostonMassachusettsUnited States

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