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Repslyrevenue, acquisition & funding

Retail Analytics Software745 Atlantic Avenue, Boston, MassachusettsFounded 2010

Repsly was acquired by Cuadrilla Capital.

Repsly makes retail execution software that consumer goods brands and retail service providers use to run their field teams and check shelf availability, planograms and promotions in stores.

repsly.comLinkedInUpdated Oct 21, 2026
Annual revenue
$10M
Oct 2024EST.
Owner
Cuadrilla Capital
Date not on record
Total raised
$3.7M
3 rounds
Employees
97
Oct 2024

Repsly revenue

Repsly's last reported revenue was $4.5M in December 2018 (Press & News). GetLatka estimates it at about $10M a year (October 2024).

$0
$5M
$10M
$923K
–
$4.5M
–
$7.9M
$10M
20152016–1720182019–2220232024
ReportedEstimateOne figure per year; a reported figure wins over an estimate
All 5 revenue readings, with sources
As ofRevenueSource
Dec 2015$923KPress & News
Mar 2018$4MAllen Bonde on cameraWatch at 5:32
Dec 2018$4.5MPress & News
Dec 2023$7.9MEST.GetLatka estimate
Oct 2024$10MEST.GetLatka estimate

Who owns Repsly

Cuadrilla Capital owns Repsly. The date and price of the deal are not on record.

Repsly funding rounds & investors

Repsly has raised $3.7M across three rounds since 2014. The latest was a $1.6M Seed round in April 2017.

DateRoundRaisedSource
Apr 2017Seed$1.6MAllen Bonde on cameraWatch at 6:10
May 2015Seed$902.7KSEC filing
May 2014Seed$1.2MSEC filing
Total raised$3.7M

Interviews with Allen Bonde

Nathan Latka has interviewed Repsly once, speaking with Allen Bonde. Each figure links to the second it was said.

Watch: How Repsly Hit $4M ARR with 1,000 Customers Selling a Mobile CRM for CPG Field Teams (Interview with VP of Marketing Allen Bonde)

Read the interviewWatch

Repsly competitors

Repsly competes most directly with Quantum Metric, Badger Maps, SalesRabbit and Map My Customers.

CompanyRevenueFundingEmployeesCustomersFounded
Quantum Metric$100M$251M453–2015
Repsly$10M$3.7M976002010
Badger Maps$7.7M$462.5K734K2012
SalesRabbit$5M$3.6M117–2013
Map My Customers$2.6M$2.9M211K2015

Repsly CEO, founders & employees

Marko Kovač and Marko Linke founded Repsly in 2010. Caitlin Will was CEO. Repsly had 97 employees (October 2024, LinkedIn).

Formerly at RepslyMatthew Brogie

0
50
100
40
77
90
94
104
97
97
2018201920202021202220232024
ReportedOne figure per year; a reported figure wins over an estimate
All 8 headcount readings, with sources
As ofEmployeesSource
Oct 202497LinkedIn
Dec 202397LinkedIn
Dec 2022104LinkedIn
Dec 202194LinkedIn
Dec 202090–
Jun 202089–
Dec 201977–
Mar 201840Allen Bonde on cameraWatch at 10:52

Repsly FAQ

What was Repsly's revenue?

GetLatka estimates Repsly's revenue at about $10M a year (October 2024). The last reported figure was $4.5M in December 2018, according to a news report.

Who owns Repsly?

Cuadrilla Capital owns Repsly.

How much funding has Repsly raised?

Repsly raised $3.7M across three funding rounds before Cuadrilla Capital bought it. The last was a $1.6M Seed round in April 2017.

How many employees does Repsly have?

Repsly had 97 employees in October 2024, according to LinkedIn.

Who founded Repsly?

Marko Kovač and Marko Linke founded Repsly in 2010.

How this page is sourced

12 said on camera · 8 from public sources · 2 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.

Updated Oct 21, 2026Data disclaimerReport a correctionClaim this profile