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Reworking

Newport, Wales, United Kingdom

Valuation · 2021

$1M

2024 Revenue

$22.8K(Est.)

Customers · 2021

50

Funding

$550K

Team

1

Founded

2018

Reworking Revenue, Valuation & Funding (2024)

Reworking generated an estimated $22.8K in annual revenue in 2024. Source: GetLatka estimate

Reworking is a B2B one-way video interview platform founded in October 2020 after a pivot from Reliving Limited, a B2C life-story preservation app launched in October 2018. The company combines the first three stages of the traditional hiring process, replacing CVs, phone screens, and early face-to-face interviews with a single video submission platform for employers.

As of June 2021, Reworking had approximately 50 customers paying an average of £106 per month across three pricing tiers, generating roughly £5,000 in monthly recurring revenue. The company had raised a total of £552,000 across two rounds, the most recent being a £302,000 equity round on a valuation of just under £1,000,000.

The four co-founders, who split equity equally at 25 percent each before dilution, built the minimum viable product in seven months following the pivot decision. The team of six, comprising four employees and two contractors, began paid marketing in February 2021 and has been growing its customer base through partner co-marketing and cold outreach.

Last updated

Reworking Revenue

Reworking generated an estimated $22.8K in annual revenue in 2024.

Reworking was generating approximately £5,000 in monthly recurring revenue as of June 2021, equivalent to roughly $72,000 on an annualized basis. Michael Beck confirmed the figure directly, noting the host's initial estimate of $6,000 per month in MRR was slightly above the actual number at the time of the interview.

Reworking Revenue GrowthReported revenue / ARR over time · latest figure estimated$0$15K$30K$45K$60K$75K2018201920202021202220232024$0$60K$18K$22.8KSource: GetLatka.com
YearMilestoneSource
2024Reworking Hit $22.8k revenue in October 2024Estimated
2023Reworking Hit $18k revenue in December 2023Estimated
2021Reworking Hit $60k revenue in June 2021Not recorded
2018Launched with $0 revenue

The company launched its MVP in October 2020 and initially offered the platform free to organizations within its existing network. Paid marketing did not begin until February 2021, meaning meaningful revenue accumulation had been underway for only a few months by the time of the interview. With 50 customers paying an average of £106 per month, the revenue base reflects an early but active commercial stage.

Profitability was not discussed in the interview.

Reworking Valuation, Funding Rounds

Reworking reached a $1M valuation in 2021, set during its Pre-Seed round.

Reworking has raised $550K in total funding across 2 rounds, most recently a $300K Pre-Seed round in 2021.

Reworking Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$250K$125K$500K$250K$750K$375K$1M$500K$1.3M$625K2018201920202021$1MSource: GetLatka.com
YearRoundAmountValuation% SoldSource
2021Pre-Seed$300K$1M30%Watch[1]
2018Funding round$250K--Not recorded

Founder / CEO

Michael Beck

CEO

Michael Beck, CEO of Reworking, is 33 years old and based in the United Kingdom. He comes from a background in financial trading and selling complex B2B software. Beck joined Reliving Limited after the other co-founders had gone through the Alacrity Foundation, a UK program providing mentorship and support for entrepreneurs building software companies. Beck did not go through the Alacrity Foundation program himself but joined at a later stage to lead sales and growth.

Reliving Limited was founded in October 2018 with four co-founders who split equity equally at 25 percent each. Beck described the original product as a platform helping people record life stories and preserve them for future generations. By the time of the pandemic, Reliving had approximately 1,000 users on the platform, of whom roughly 10 were paying. With six to seven months of cash runway remaining, Beck led the decision to pivot the company entirely to a B2B product.

The pivot decision was made in 2020, and the team built the Reworking MVP in seven months. Beck identified himself as the primary driver of sales at Reworking. Net worth was not discussed in the interview and no estimate is produced here, as no ownership percentage or current valuation sufficient to support a reliable calculation was confirmed with precision.

Q&A

QuestionAnswer
What's your age?36

Customers

Reworking had just under 50 customers as of June 2021. The company offers three monthly pricing tiers at £35, £99, and £199 per month, yielding an average revenue per user of £106 per month across its customer base.

The platform was initially released in October 2020 at no charge to organizations within the founders' existing network. Paid customer acquisition did not begin in earnest until February 2021, when the company started injecting money into marketing. Customers using the platform have self-reported saving approximately 10 hours of hiring-manager time per open role, according to Beck.

Reworking serves 50 customers.

Reworking Business Model

Reworking operates on a monthly subscription model with three pricing tiers: £35, £99, and £199 per month. The average selling price across the customer base is £106 per month per account. With approximately 50 customers, the company was generating roughly £5,000 in MRR as of June 2021.

The company targets employers seeking to streamline early-stage hiring. Revenue is entirely recurring and seat-based at the account level, though per-seat pricing within accounts was not broken out in the interview. Gross margin, burn rate, runway, churn, LTV, CAC, and payback period were not discussed in the interview.

Point-in-time figures shared on the GetLatka podcast, each linked to the exact moment it was said on camera.

Customers (2021)

just under 50

“Mike Beck: We have just under 50 customers today.”

Watch

Average revenue per user (2021)

£106

“Mike Beck: We have three price plans, £35 a month, £99 a month and £199 a month. So on average, our average selling prices were £106 per month.”

Watch

Reworking Employees & Team Size

Reworking had a team of six as of June 2021, comprising four full-time employees and two contractors. The four employees include the four co-founders, all of whom are working in the business full time. Team composition beyond the founders and contractors was not detailed in the interview.

Reworking employs approximately 1 people as of 2026. It serves 50 customers that rely on its solutions.

Reworking Team GrowthReported headcount over time01234520182019202020212022202320240011Source: GetLatka.com
YearMilestoneSource
2024Reached 1 employees (October 2024)Not recorded
2023Reached 1 employees (December 2023)Not recorded
2022Reached 3 employees (December 2022)Not recorded
2021Reached 4 employees (January 2021)Not recorded

Frequently Asked Questions about Reworking

Is Reworking still operating?

No. Reworking has shut down.

What is Reworking's revenue?

As of 2024, Reworking generated an estimated $22.8K in annual revenue.

Who founded Reworking?

Reworking was founded by Michael Beck.

When was Reworking founded?

Reworking was founded in 2018.

How much funding does Reworking have?

Reworking raised $550K across 2 rounds.

How many employees does Reworking have?

As of 2024, Reworking had 1 employees.

Where is Reworking headquartered?

Reworking is headquartered in Newport, Wales, United Kingdom.

Compare Reworking to the industry

Reworking operates across multiple industries. Browse revenue, funding, and growth data for Reworking in each sector below.

Full Interview Transcripts

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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