Apiway Revenue, Valuation & Funding (2024)

Apiway reported monthly revenue of approximately $1,000 as of August 2021, derived entirely from its affiliate partner program. The host summarized this as a $12,000 annualized run rate at the close of the interview.

Apiway offered its integration platform entirely free to end users as of August 2021. The company reported more than 10,000 total sign-ups since its 2019 launch, with more than 1,000 monthly active users running live integrations, which the company calls WAIs. Those 1,000 active users had collectively created 3,000 WAIs, meaning roughly three integrations per active user on average.

Daily sign-up volume ranged from 40 to 60 organically, up from a baseline of 10 to 30 per day six months prior. During online conference events the company organized, daily sign-ups reached as high as 200. No paid pricing tiers for end users were described; the platform was free at the time of the interview.

Apiway generates revenue through an affiliate commission model rather than direct SaaS subscription fees. When a user connects two applications on the platform, Apiway surfaces recommendations for complementary SaaS tools and earns a commission when the user converts. Viborniy described the model as a hybrid of a free Zapier and a G2Crowd-style software review marketplace.

As of August 2021, more than 25 SaaS vendors were paying Apiway affiliate commissions, generating approximately $1,000 per month in total affiliate revenue. The platform had referred 300 to 400 leads and closed roughly 50 sales for those vendors. Monthly operating expenses ran between $11,000 and $15,000, producing a net monthly burn of approximately $10,000 to $14,000 against the $1,000 revenue base. Viborniy attributed the manageable burn to lower engineering costs in Ukraine and Russia.

Growth in sign-ups was driven primarily by listings in SaaS vendor app exchanges, including Pipedrive, ActiveCampaign, and a recently launched HubSpot integration. Viborniy also noted that support teams at smaller vendors, such as the Russian chatbot platform BotHelp, were directing users to Apiway when asked about integrations, generating traffic beyond formal marketplace listings. Gross margin, churn, LTV, CAC, and payback period were not discussed in the interview.

Apiway had a team of 12 as of August 2021, including Anton Viborniy and the two other co-founders. Five of the 12 were engineers. The remaining staff included marketing personnel, an event manager responsible for organizing online conferences, and assistants. The two co-founders also served in technical roles as coders and CTOs.