Valuation · 2020
$1.5M
2024 Revenue
$17.1K(Est.)
Customers
25
Funding
$280K
Team
13
Founded
2019
Apiway generated an estimated $17.1K in annual revenue in 2024. Source: GetLatka estimate
Apiway is a Kyiv, Ukraine-based API integration platform and B2B software marketplace founded in 2019 by Anton Viborniy and two co-founders. The platform allows users to connect applications such as Pipedrive, Gmail, and Google Sheets at no charge, then monetizes through affiliate commissions earned when users adopt recommended SaaS tools such as ActiveCampaign and Pipedrive.
As of August 2021, Apiway reported monthly revenue of approximately $1,000 from its affiliate partner program, equating to a roughly $12,000 annualized run rate. The company was burning between $11,000 and $15,000 per month, funded in part by Viborniy's separate ActiveCampaign reselling business. More than 25 SaaS vendors were paying affiliate revenue, and the platform had delivered 300 to 400 leads and approximately 50 sales to those partners.
Apiway raised a $130,000 pre-seed round in 2020 at a $1.5 million valuation from Unisender, a leading email marketing platform in CIS countries. At the time of the interview, the company was targeting a $1.5 million seed round at a $10 million valuation, with a team of 12 including three co-founders and five engineers.
Last updated
Apiway generated an estimated $17.1K in annual revenue in 2024.
Apiway reported monthly revenue of approximately $1,000 as of August 2021, derived entirely from its affiliate partner program. The host summarized this as a $12,000 annualized run rate at the close of the interview.
More than 25 SaaS vendors were paying Apiway affiliate commissions at the time of the interview. The platform had delivered an estimated 300 to 400 leads and approximately 50 sales to those vendors. ActiveCampaign was cited by Viborniy as the top-earning affiliate partner, given higher contract values relative to simpler tools such as website builders.
Profitability was not discussed in the interview. Monthly burn of $11,000 to $15,000 substantially exceeded the $1,000 in monthly affiliate revenue, with Viborniy noting he was supplementing operations from proceeds of a separate ActiveCampaign reselling business.
CEO
Anton Viborniy, age 31 at the time of the August 2021 interview, is the CEO of Apiway and one of three co-founders. He is based in Kyiv, Ukraine. Prior to Apiway, Viborniy operated an ActiveCampaign reselling business, which he continued to run alongside Apiway and which provided supplemental cash to fund operations.
Apiway has three co-founders in total. Viborniy and one co-founder split equity fifty-fifty at founding. A third co-founder joined later and received an option pool allocation at a smaller percentage than the original two. The two other co-founders serve as technical leads, described by Viborniy as two CTOs who are also coders. Their names were not stated in the interview.
Net worth was not discussed in the interview. A GetLatka estimate is not produced here because the ownership percentage and any current valuation basis are insufficient for a reliable calculation given the early stage of the company.
| Question | Answer |
|---|---|
| What's your age? | 34 |
Anton Viborniy is the CEO of Apiway. GetLatka tracks 1 person at Apiway (1 founder, 1 executive), with job titles, tenure and LinkedIn profiles.
| Name | Title | Position | Location | Start | End | ||
|---|---|---|---|---|---|---|---|
| Anton Viborniy | CEO | Founder, CEO | - | vi***@apiway.ai | - | - | - |
Verified work emails for the Apiway people listed above are available to GetLatka members; public listings show a masked address only. Listed here and want your details removed? Request removal.
One recorded interview with Apiway. Every figure on this page that came from a recording links to the moment it was said; the full transcripts and chapters are on each interview page.
Recorded
Interview with Anton Viborniy, CEO
Key takeaways
The closest alternatives to Apiway are Zapier. Apiway generates $17.1K in revenue with 13 employees. Every one of the 20 alternatives below is compared with Apiway on revenue, funding, customers, team size and founding year.
Apiway is pinned as the first column so every figure is read against it. Blank cells are figures we have not verified, never zeros.
| Company |  ApiwayThis company |  Zapier |  Tiny API - APIs Made Easy | Tiny API - APIs Made Easy |  Wavyr |  Saasrock |  Plunk |  ByteAmite |  Actionize AI |  OneSimpleAPI |
|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $17.1K | $310M | $18.7K | $18.7K | $19K | $12K | $9.8K | $6.1K | $6K | $4.8K |
| Valuation | $1.5M | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Funding raised | $280K | $1.4M | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Customers | 25 | 100K | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Team size | 13 | 800 | 2 | 2 | 1 | 1 | 1 | 2 | Not disclosed | 1 |
| Founded | 2019 | 2011 | 2023 | 2023 | 2023 | 2023 | 2023 | 2023 | 2024 | 2021 |
| HQ | Dnipro, Ukraine | United States | India | India | United Kingdom | United States | Belgium | United States | Germany | United States |
United States · API Management Tools
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India · API Management Tools
A centralised platform that offers a wide range of APIs
India · API Management Tools
A centralised platform that offers a wide range of APIs
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ByteAmite offers versatile Azure cloud solutions to meet the unique needs of your business.
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Custom GPT Actions, Easy. Use familiar no-code platforms to connect your GPT to thousands of apps.
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The first no-code API designed to save time, money and stress.
France · API Management Tools
No Code & SaaS Freelance Marketplace
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Dashcomb Inc is a low-code internal tool development platform founded and led by Tonny Xu, a former CTO of a publicly listed Japanese company. The platform is designed to help…
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Fast, dev-focused reader for RSS/GitHub/email/bookmarks
Russia · API Management Tools
Directual is a low-code platform for building sophisticated apps, Low-code for hackers. Develop backend easily, visually
Germany · API Management Tools
graphapi® is a low-code backend that powers your apps through an easy-to-integrate GraphQL API. Offload your developers and empower your non-developers to make your business grow.
Germany · API Management Tools
graphapi® is a low-code backend that powers your apps through an easy-to-integrate GraphQL API. Offload your developers and empower your non-developers to make your business grow.
Japan · API Management Tools
No code platform to build ChatGPT Plugins
Denmark · API Management Tools
The app & CLI tool to test API endpoint speed
Spain · API Management Tools
A global, fast content delivery network for NPM
Bulgaria · API Management Tools
Build modular mobile apps with reusable web components
Switzerland · API Management Tools
An Open Source Blockchain-as-a-Service
Viborniy identified Zapier and Integromat as the primary direct competitors in the integration platform space, describing both as having significantly deeper resources. He said competing with them head-on was very hard, which led Apiway to differentiate by offering integrations for free and layering on a software marketplace model.
Viborniy also referenced G2Crowd and Capterra as models for the marketplace and review component of Apiway's business, noting that Unisender, Apiway's investor, had paid for placements on those platforms and understood the high customer acquisition costs SaaS vendors face there. No financial figures for any competitor were stated by Viborniy, and none of the above are company-confirmed figures for those rivals.
Apiway ranks #345 of 445 API Management Tools companies by annual revenue, putting it in the top 78% of the market.
Apiway offered its integration platform entirely free to end users as of August 2021. The company reported more than 10,000 total sign-ups since its 2019 launch, with more than 1,000 monthly active users running live integrations, which the company calls WAIs. Those 1,000 active users had collectively created 3,000 WAIs, meaning roughly three integrations per active user on average.
Daily sign-up volume ranged from 40 to 60 organically, up from a baseline of 10 to 30 per day six months prior. During online conference events the company organized, daily sign-ups reached as high as 200. No paid pricing tiers for end users were described; the platform was free at the time of the interview.
Apiway serves 25 customers.
Apiway generates revenue through an affiliate commission model rather than direct SaaS subscription fees. When a user connects two applications on the platform, Apiway surfaces recommendations for complementary SaaS tools and earns a commission when the user converts. Viborniy described the model as a hybrid of a free Zapier and a G2Crowd-style software review marketplace.
As of August 2021, more than 25 SaaS vendors were paying Apiway affiliate commissions, generating approximately $1,000 per month in total affiliate revenue. The platform had referred 300 to 400 leads and closed roughly 50 sales for those vendors. Monthly operating expenses ran between $11,000 and $15,000, producing a net monthly burn of approximately $10,000 to $14,000 against the $1,000 revenue base. Viborniy attributed the manageable burn to lower engineering costs in Ukraine and Russia.
Growth in sign-ups was driven primarily by listings in SaaS vendor app exchanges, including Pipedrive, ActiveCampaign, and a recently launched HubSpot integration. Viborniy also noted that support teams at smaller vendors, such as the Russian chatbot platform BotHelp, were directing users to Apiway when asked about integrations, generating traffic beyond formal marketplace listings. Gross margin, churn, LTV, CAC, and payback period were not discussed in the interview.
Point-in-time figures shared on the GetLatka podcast, each linked to the exact moment it was said on camera.
Free users (2021)
10000(Est.)
“Nathan Latka: And so you launched in 2019. How many total sign ups do you have today? Anton Viborniy: I think more than 10,000, I think. And we have more than 1,000 active users who integrate some, we call it WAI, who are active.”
Watch at 9:08Apiway had a team of 12 as of August 2021, including Anton Viborniy and the two other co-founders. Five of the 12 were engineers. The remaining staff included marketing personnel, an event manager responsible for organizing online conferences, and assistants. The two co-founders also served in technical roles as coders and CTOs.
Apiway employs approximately 13 people as of 2024, down from 15 in 2023.
As of 2024, Apiway generated an estimated $17.1K in annual revenue.
As of 2020, Apiway was valued at $1.5M.
Apiway was founded by Anton Viborniy.
Apiway was founded in 2019.
The CEO of Apiway is Anton Viborniy.
Apiway raised $280K across 2 rounds.
As of 2024, Apiway had 13 employees.
Apiway is headquartered in Dnipro, Ukraine.
You can reach Apiway through its website at apiway.ai. GetLatka members can also view verified work emails for the people listed on this page.
The closest alternatives to Apiway are Zapier. The profile compares each of them with Apiway on revenue, funding, customers and team size.
Zapier is the closest alternative to Apiway, generating $310M in revenue. Which alternative fits best depends on budget and company size, so compare all 20 alternatives before choosing.
No. Zapier generates $310M in revenue versus $17.1K at Apiway.
Apiway operates across multiple industries. Browse revenue, funding, and growth data for Apiway in each sector below.
Read the full interview and its transcript.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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