Rfactr logo
Founded 2000

Rfactr

2017 Revenue

$10.8M

YOY

Funding

$0.0

How Rfactr hit $10.8M in Revenue with 220 Customers in 2017.

About Rfactr

Welcome to rFactr, a company dedicated to Social Sales for the Enterprise

Monthly Revenue

$900.0K

Total Expenses

$900.0K

=
Net Income

$0.0

Ebidta Margin

0.00%

+
YOY Growth

=
Rule of 40

0


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Rfactr CEO Richard Brasser on 01/25/2017

Watch the podcast


Headquarters

222 South Church Street CharlotteNorth CarolinaUnited States
$Funding$Revenue

Rfactr Revenue

In 2017, Rfactr revenue run rate hit $10.8M in revenue.

$10.8M

Rfactr Valuation and Funding History

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?
Funding DateRoundAmountTotalValuation

Customers

Rfactr has 220 customers.

Lifetime Months

100

×
Monthly ARPU

$4.1K

=
Lifetime Dollars

$409.1K


Acquisition Cost

$10.0K

Average Annual Price

$49.1K

$0$49.1K2 month payback period024681012

Churn

Rfactr has an annual churn rate of 12.00%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-12.00%

Annual Dollar Expansion

0.00%

Net Revenue Retention

88.00%

Team

Employees

Rfactr has 18 employees.

2017
DistributionQty

Total Team Size

18

Engineers

0

Sales

0

Marketing

0

CEO/Founder

Richard Brasser

As CEO of rFactr, Richard Brasser is the foremost expert in helping companies increase the effectiveness and influence of their salesforce through the strategic use of social communication. His entrepreneurial career started at age 12, when he started selling watermelons on a Chicago beach. Richard enjoys golf and auto racing. He combined his passion for these sports with his social media acumen, to create innovative ways of securing sales leads. Richard has built many companies and considered an expert entrepreneur. He has spoken at many Inc. 500 conferences and as a “Face of Entrepreneurism” by Inc. Magazine. Recently he was cited as one of the Top 33 Entrepreneurs to Watch in 2016 by Inc. In his home state of North Carolina, Richard has been recognized as Charlotte Entrepreneur of the Year. rFactr is now a joint partnership with Forbes, bringing together the world’s most trusted and shared content with the most capable system for managing social communication. The ForbesTM SocialportTM is the first social selling platform empowering complex sales teams to identify and engage buyers over long sales cycles.


CEO Q&A

What's your age?

50

Favorite online tool?

No

Favorite book?

Chrossing the chasm

Favorite CEO?

Tony Robbins

Advice for 20 year old self

Financial management


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Frequently Asked Questions about Rfactr

When was Rfactr founded?

Rfactr was founded in 2000.


Who is the CEO of Rfactr?

The CEO of Rfactr is Richard Brasser


How many employees does Rfactr have?

Rfactr has 18 employees.

How much revenue does Rfactr generate?

Rfactr generates $10.8M in revenue.


How much funding does Rfactr have?

Rfactr has raised $0.0.


Where is Rfactr headquarters?

Rfactr is headquartered at 222 South Church Street CharlotteNorth CarolinaUnited States

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