2024 Revenue
$6.3M(Est.)
Customers · 2021
50
Funding
$1M
Team
38
Founded
2018
RippleWorx Revenue & Funding (2024)
RippleWorx generated an estimated $6.3M in annual revenue in 2024. Source: GetLatka estimate
RippleWorx is a people analytics and workforce retention platform founded in 2018 and headquartered in Huntsville, Alabama. The company helps organizations understand employee sentiment, motivation, and retention through a SaaS dashboard that aggregates qualitative and quantitative workforce data. Its customer base spans athletic teams, production studios, and law enforcement agencies, with a typical deployment of roughly 500 users per organization.
As of late 2021, RippleWorx served approximately 50 customers and was generating roughly $1.2 million in annual recurring revenue, with an average monthly contract value of about $2,000 per customer. The company has raised upward of $1 million, primarily from a friends-and-family network, and operates with a team of 35, including 15 engineers and 3 quota-carrying sales representatives.
Angie Sandritter, who co-founded the company alongside her husband and four others, leads the business. RippleWorx is not actively fundraising as of the interview date and is focused on scaling its repeatable go-to-market motion while investing in natural language processing capabilities to deepen its analytics offering.
Last updated
RippleWorx Revenue
RippleWorx was generating approximately $1.2 million in annual revenue as of late 2021, a figure consistent with the host's on-air calculation of more than $100,000 per month based on 50 customers at an average of $2,000 per month each. Sandritter confirmed that framing during the interview.
| Year | Milestone | Source |
|---|---|---|
| 2024 | RippleWorx Hit $6.3m revenue in October 2024 | Estimated |
| 2023 | RippleWorx Hit $4.6m revenue in December 2023 | Estimated |
| 2021 | RippleWorx Hit $1.2m revenue in November 2021 | Not recorded |
| 2018 | Launched with $0 revenue |
The company's revenue trajectory began with athletic teams after its 2018 founding, then expanded into production studios and law enforcement agencies. Sandritter described a goal of reaching $10 million in annual revenue, characterizing it as a stretch target, though she declined to commit to a specific timeline and said the outcome would depend on market conditions. She indicated the company was not planning an immediate fundraise and expected to continue growing using existing capital and customer revenue.
RippleWorx Valuation, Funding Rounds
Founder / CEO
Angie Sandritter
CEO
Angie Sandritter co-founded RippleWorx in 2018 alongside her husband, who contributed the academic methodology behind the platform, and two additional initial team members, bringing the founding group to four. The equity-holding group has since grown to six individuals, whom Sandritter describes as co-founders who have added strategic value over time.
Sandritter described herself as the technology lead of the founding team, while her husband's background in organizational performance, including doctoral research on the knowledge, motivation, and organizational needs model, shaped the company's core methodology. The idea for RippleWorx grew from conversations within their family about how organizations could move beyond annual performance reviews to continuously understand and develop their workforces.
Sandritter noted she sleeps roughly four to five hours per night and is raising three children alongside running the company. She cited "Never Split the Difference" as her current favorite business book and Salesforce as her preferred online tool for building a business. Net worth was not discussed in the interview.
Customers
RippleWorx served approximately 50 customers as of late 2021, spanning athletic teams, production studios, and law enforcement agencies. The company started with athletic organizations as its first pilot market before expanding to other high-performance team environments.
The typical customer deploys the platform to roughly 500 users, placing RippleWorx in the mid-market segment rather than the small-business market. Pricing ranges from $4 to $6 per user per month at the average contract, producing a monthly contract value of approximately $2,000 per customer. The platform's per-user pricing can range from $4 to $8 per user per month depending on the features selected. RippleWorx does not offer a free tier; the product is sold as a SaaS license. Customer geographic concentration began in the Southeast United States, specifically Atlanta and Huntsville, and has since expanded nationally and internationally.
RippleWorx serves 50 customers.
RippleWorx Business Model
RippleWorx sells a SaaS license with per-user, per-month pricing. Modules start at $4 per user per month and can reach $8 per user per month depending on feature selection, with the average customer paying in the $4 to $6 per user per month range. At a typical deployment of 500 users, that produces an average monthly contract value of approximately $2,000, or roughly $24,000 in annual contract value per customer.
The company employs three quota-carrying sales representatives as of late 2021, each carrying an annual quota target of approximately $1 million in new revenue. Sandritter noted that earlier attempts to build a sales team were not successful, but the current cohort of three representatives has allowed the company to establish a repeatable go-to-market model. Compensation follows a standard variable structure tied to quota attainment.
Gross margin, churn, net revenue retention, CAC, LTV, and burn rate were not discussed in the interview. Profitability was not discussed.
Point-in-time figures shared on the GetLatka podcast, each linked to the exact moment it was said on camera.
Customers (2021)
50
“Nathan Latka: How many customers are you serving now today? Angie Sandritter: Yeah, probably close to 50 or so customers.”
WatchRippleWorx Employees & Team Size
RippleWorx had a total team of 35 employees as of late 2021. Engineers make up the largest portion of the workforce, with approximately 15 people in engineering or engineering-adjacent roles such as sales engineering and customer support. The remaining headcount covers business development and other functions, including three quota-carrying sales representatives.
RippleWorx employs approximately 38 people as of 2026. It serves 50 customers that rely on its solutions.
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 38 employees (October 2024) | Not recorded |
| 2023 | Reached 38 employees (December 2023) | Not recorded |
| 2022 | Reached 33 employees (December 2022) | Not recorded |
| 2021 | Reached 35 employees (November 2021) | Not recorded |
Frequently Asked Questions about RippleWorx
What is RippleWorx's revenue?
As of 2024, RippleWorx generated an estimated $6.3M in annual revenue.
Who founded RippleWorx?
RippleWorx was founded by Angie Sandritter.
When was RippleWorx founded?
RippleWorx was founded in 2018.
Who is the CEO of RippleWorx?
The CEO of RippleWorx is Angie Sandritter.
How much funding does RippleWorx have?
RippleWorx raised $1M across 1 round.
How many employees does RippleWorx have?
As of 2024, RippleWorx had 38 employees.
Where is RippleWorx headquartered?
RippleWorx is headquartered in Hunstville, Alabama, United States.
Compare RippleWorx to the industry
RippleWorx operates across multiple industries. Browse revenue, funding, and growth data for RippleWorx in each sector below.
Full Interview Transcripts
Read the full interview and its transcript.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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