2024 Revenue
$453.1K(Est.)
Team
55
Founded
2017
Sales Confidence Revenue (2024)
Sales Confidence generated an estimated $453.1K in annual revenue in 2024. Source: GetLatka estimate
Sales Confidence is a community and events business founded by James Ski that serves salespeople and sales leaders across Europe. The company's stated mission is to help sales professionals at each stage of their careers with mindset, well-being, and performance. Ski describes it as the largest community of sales leaders and salespeople in Europe.
The business operates on a founder-brand model, with Ski using personal social media presence, particularly TikTok and LinkedIn, to generate inbound pipeline and close deals directly. In early 2023, Ski sold a package to a VP of Sales for $3,000 after the prospect discovered him on TikTok and reached out via LinkedIn, illustrating the company's core go-to-market approach.
Ski spoke at a SaaS conference in March 2023, where he outlined his TikTok growth strategy. He had accumulated 6,000 TikTok followers in approximately 50 days after launching his channel in January 2023, and set a target of 100,000 followers by year-end. His LinkedIn following of 30,000 took roughly 10 years to build, underscoring his view that TikTok offers faster organic reach at lower cost than any other platform currently available.
Last updated
Sales Confidence Revenue
Sales Confidence generated an estimated $453.1K in annual revenue in 2024.
The only specific revenue transaction discussed in the March 2023 interview was a single deal with an average contract value of $3,000. Ski described closing that package with a VP of Sales who had seen him on TikTok and then messaged him on LinkedIn, calling it direct proof that TikTok can generate revenue.
| Year | Milestone | Source |
|---|---|---|
| 2024 | Sales Confidence Hit $453.1k revenue in October 2024 | Estimated |
| 2023 | Sales Confidence Hit $363k revenue in November 2023 | Estimated |
| 2022 | Sales Confidence Hit $450k revenue in November 2022 | Not recorded |
| 2021 | Sales Confidence Hit $540k revenue in November 2021 | Not recorded |
| 2021 | Sales Confidence Hit $486.5k revenue in April 2021 | Not recorded |
| 2020 | Sales Confidence revenue for 2020: $240k | Not recorded |
| 2017 | Launched with $0 revenue |
Broader annual revenue figures for Sales Confidence were not discussed in the interview. Profitability and total revenue were not addressed.
Founder / CEO
James Ski
CEO
James Ski is the CEO of Sales Confidence. Before founding the company, Ski spent 3.5 years working at LinkedIn, where he held responsibility for LinkedIn's largest customers in Europe and advised senior executives at FTSE 100 companies on using the platform to grow their businesses.
Ski has built a LinkedIn following of 30,000 over approximately 10 years, which he cited in March 2023 as evidence of how competitive and slow LinkedIn has become for B2B professionals. In January 2023 he launched a TikTok channel and reached 6,000 followers in roughly 50 days, a pace he described as far faster than anything achievable on LinkedIn today.
Net worth was not discussed in the interview. No estimate can be produced without ownership percentage or valuation data.
Customers
The average contract value for a Sales Confidence package, as stated by Ski in March 2023, is $3,000. He cited one closed deal at that price point as a direct result of his TikTok presence driving inbound interest from a VP of Sales.
The company sells to salespeople and sales leaders, with Ski noting that his buyers range from roughly age 30 to 50 and beyond, including VP of Sales-level executives. Total customer count, pricing tiers, free tier availability, and seats per account were not discussed in the interview.
Sales Confidence Business Model
Sales Confidence generates revenue by selling packages to sales professionals and sales leaders, with a stated average contract value of $3,000. The primary go-to-market motion Ski described in March 2023 is founder brand: building a personal social media presence on TikTok and LinkedIn to create inbound pipeline, then converting prospects through direct outreach or LinkedIn messaging.
Ski noted that a VP of Sales who had not responded to LinkedIn messages or emails for an extended period reached out after seeing Ski on TikTok, and a $3,000 deal followed within a week. He described this as proof that TikTok can drive B2B revenue even for a relatively small following.
Gross margin, burn rate, runway, churn, retention, LTV, CAC, and profitability were not discussed in the interview.
Sales Confidence Employees & Team Size
Ski mentioned in March 2023 that he uses virtual assistants to help manage and post video content across channels, but he did not disclose a specific headcount or the number of virtual assistants employed. Total team size and full-time employee count were not discussed in the interview.
Sales Confidence employs approximately 52 people as of 2026, up from 43 in 2023, including 2 sales reps that carry a quota.
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 55 employees (October 2024) | Not recorded |
| 2024 | Reached 52 employees (October 2024) | Not recorded |
| 2023 | Reached 43 employees (December 2023) | Not recorded |
| 2023 | Reached 4 employees (November 2023) | Not recorded |
| 2022 | Reached 13 employees (December 2022) | Not recorded |
| 2022 | Reached 5 employees (November 2022) | Not recorded |
| 2021 | Reached 6 employees (November 2021) | Not recorded |
| 2021 | Reached 6 employees (April 2021) | Not recorded |
| 2020 | Reached 5 employees (November 2020) | Not recorded |
Frequently Asked Questions about Sales Confidence
What is Sales Confidence's revenue?
As of 2024, Sales Confidence generated an estimated $453.1K in annual revenue.
Who founded Sales Confidence?
Sales Confidence was founded by James Ski.
When was Sales Confidence founded?
Sales Confidence was founded in 2017.
Who is the CEO of Sales Confidence?
The CEO of Sales Confidence is James Ski.
How many employees does Sales Confidence have?
As of 2024, Sales Confidence had 55 employees.
Where is Sales Confidence headquartered?
Sales Confidence is headquartered in United Kingdom.
Compare Sales Confidence to the industry
Sales Confidence operates across multiple industries. Browse revenue, funding, and growth data for Sales Confidence in each sector below.
Full Interview Transcripts
Read the full interview and its transcript.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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