How Sales Confidence CEO James Ski grew Sales Confidence to $453.1K revenue with a 52 person team in 2024.

so a couple of weeks ago when I was prepping for this talk um Nathan I suggested some talks that I have actual experience in and he didn't think they were a good idea so either he was like what else have you got to talk about I was like well I want to get to a hundred thousand followers in Tick Tock this year and he said well why don't you talk about Tick Tock so this is the reason I'm now speaking about Tick Tock at a conference in another country I've only visited a few times so hopefully though I do have some credibility in this so just to give you a bit of background I spent three and a half years working for LinkedIn and at LinkedIn I was responsible for linkedin's biggest customers in Europe so I had to advise Executives at Linked In on how to leverage LinkedIn so they could scale their businesses and often Executives at ftse 100 companies aren't that interested in social media I then went I then went to set on the largest community of sales leaders and sales people in Europe and that is my core business called sales confidence and our mission is basically to help sales people and sales leaders at each stage of their career with their mindset well-being and performance and ultimately I just want to help people with their confidence so you know if you can take something away from today um I just want you to believe more in yourself and if you can also use video to do that I think you're going to grow your businesses faster even if you're an employee or you know if you're a Founder good for you as well so we're going to be talking about why Tick Tock is the best marketing channel for bootstrap startups and everyone in 2023 okay oh I've gone back the wrong slide here we go I'm pressing the wrong buttons yes that's quick wasn't it good start all right God I'm eating into my time here getting you guys all excited uh can you just raise your hand how many of you are actually on tick tock okay so I've got to persuade 50 of You by the end of this to get on Tick Tock how many of you are on LinkedIn okay how many of you are on Twitter uh how many of you are on Instagram how many are on Snapchat get out come on Snapchat is way gone you shouldn't be still not you sunshine come on all right so over the next 20 minutes I'm going to be talking about why video is the most important um medium for you to grow any business in 2023 um I believe Tick Tock has the biggest reach and I actually believe whatever business you can and you've got you can make sales on Tick Tock um you can buy views very low cost very low cost low cost compared to any other platform right now um if you're posting regularly you're going to get more views and where is your audience when you're not working during the day in the evening time what are they doing they are on Tick Tock trust me even if they're a cat they have to be the cat to be on Tick Tock like I've seen people that have got Cat channels and I'm like yeah but I'm on Tick Tock my cat is no for you to run your cat's Channel you have to be on Tick Tock right so there everyone most of the there's a lot of people that are on Tick Tock and they're lurkers but they are going to see your content if you stop uploading video and there's a way to kind of break the ice and I've got five bonus tips at the end for for you to take advantage of so right now I kicked off my Tick Tock journey in like the 10th of January and I've gone to 6 000 in like 50 days my aim for this event um was ten thousand so I didn't hit that goal but my aim by the end of the year is to get to 100 000. so if you follow me on tick tock you might help me get to a hundred thousand by the end of the 12 months and hopefully um my journey will start to pay dividends as I grow it online just an important you're trying to build Trust online and why is it a competitive Advantage it's a competitive Advantage because it takes effort and it requires you to focus and concentrate more so than writing a text post or just uploading an image so whatever Arena you are in if you can differentiate Yourself by uploading videos about what you do and how you do it you are immediately going to stand out oh question go straight into the questions it would seem like that wouldn't work you're throwing that out there so firstly you're incorrect that's your purse that is the perception yeah every every every demographic you can think of even yours politely at 35 36 right is on Tick Tock I I discovered that and also I'm going to show you how I sold my products on Tick Tock to a demographic in in that area so so it is a perception now I know this is odd timing because it just came out in the the US news that they're trying to ban Tick Tock if you want to talk to me politically about why I think that's happening we'll save that for after the show or the after party tonight but for now let's just concentrate on video being the important medium and that you should be doing video anywhere and at any time it's just going to give you that edge as I talked about and to your point I'll answer that sir in a moment um it does Drive Revenue now put your hand up if you recognize any of these individuals come on all of you I mean that's the Rock at the end and that's Mr Beast who doesn't know who Mr Beast is in the U.S okay you've got Russell Brunson you've got uh Dan Martell you've got Noah and then you've got the guy F20 VC Harry stubbings okay a couple of people don't recognize them now in B2B SAS maybe not Mr Beast but in B2B SAS these four individuals dominate your channels 24 7. I guarantee you if you go on Instagram if you go on LinkedIn if you go on Tick Tock they will be on your feed every hour of the day and the question you have to ask yourself versus your competitors do you want to own the attention and do you want to be seen all of the time now you might not want to put in the work to do that and that's okay but you need to figure out how you can build a team to put you in a position so that you are being seen all the time because these individuals yes they have teams they have hugely successful businesses they already have big followings but I believe you can start from zero and within a couple of weeks on Tick Tock there's no other platform you could do this right now you could be at thousands of followers influencing your Market um who asked that question oh why is it different from Instagram in terms of the following right now I just think from I don't know the details of the algorithm but in terms of the reach that Tick Tock is giving video it's more likely with the main feed to spread your message versus Instagram and you've got to think now who's Instagram's owned by Facebook right so that advertising business and the way they manage and attribute reach is already sorted Tick Tock is still growing and they still want you to get onto Tick Tock and get a good following because you're going to spend more money so I still feel like they feed the algorithm in your niches if you get up on there and you get onto video it's going to spread it faster I quite like these questions come out at me so if you want to throw them at me just keep going okay so by the views it costs it's low cost and it does work um right now you could get a video that if you put it on any other channel no one will see but if you put it on Tick Tock and you spend a hundred dollars like I just spent you will get 10 000 maybe 50 000 views another question it did yes so I spent I started playing around with the advertising and I discovered that actually um I could get views much quicker at a super super low cost so for me what I did like on your featured section on Tick Tock I made sure that all my videos had over 50 000 views so if you look at my channel you can see that the top three videos I've got those views and that helps with social proof right and and that helps with what you're doing now if you're really um I don't know what's the word uh uh Keen like I am once you get to a thousand followers on Tick Tock you can live stream and you can go live to your audience going live is very nerve-wracking um but it it trains the brain to be prepared to be on stage at any time and also it drives up your following a lot quicker because again Tick Tock wants to feed you with more views so you keep coming back onto it and what I said earlier is that this is stuff I'm doing already I'm speaking now they're recording me on Tick Tock they're recording me on video at the back he's recording me on his phone all this content is being produced anyway so why don't you just put it up on Tick Tock you're doing it anyway like this is just my podcast I'm doing it anyway right you you might do an all hands film the All Hands you're filming content all the time so just get it up on Tick Tock and get it up on all your channels and utilize video much more than you are right now um anybody set up a tick tock account while we've been in this conversation yes two thank you well done okay eight minutes to go let's...