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Top 50 Sales Coaching Software Companies (August 2026)

As of August 2026, Latka tracks 70 sales coaching software companies. They have combined revenues of $371.7M and employ 2.5K people. They have raised $208.1M and serve 58.5K customers combined.

Every company below sells sales coaching software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.

What Sales Coaching Software Companies do

Sales coaching software is designed to enhance the performance of sales teams through targeted training, feedback, and mentorship. These tools typically facilitate the creation and management of coaching programs, allowing sales managers to evaluate individual rep performance and implement personalized development plans. With features like performance analytics, feedback mechanisms, and content libraries, sales coaching software ensures that sales representatives receive the guidance they need to improve their skills and close more deals. The primary use cases for sales coaching software include onboarding new sales reps, improving existing sales skills, and providing ongoing training tailored to current market trends or product knowledge. Common features found in these solutions include goal setting, performance tracking, role-playing simulations, and integration with customer relationship management (CRM) systems. Typical users of sales coaching software include sales managers, team leaders, and training professionals who focus on driving sales performance and ensuring alignment within their sales teams.

Companies
70
Revenue
$371.7M
Funding
$208.1M
Employees
2.5K

Filters

Sorting: Highest -> Lowest

Filters

Top Sales Coaching Software Companies by revenue

Showing 10 of 70 companies ranked by annual revenue.

1Keap logo
Keap

Chandler, Arizona, United States

Keap is a business automation and CRM software company targeting small businesses with annual revenues around one million dollars. The company originally focused on sales and marketing software for established small businesses before shifting down market toward startups and solopreneurs, a move that expanded its customer base but hurt retention. Keap has since reversed that strategy, returning its focus to more sophisticated small business customers and rebuilding its onboarding model around human coaching and goal-oriented product experiences. The company's return-to-growth effort centers on what it calls an integrated product-led growth approach, combining product-led elements with paid, human-assisted onboarding. A six-month experiment involving 705 customers demonstrated that goal-oriented coaching materially improved month-four retention and net revenue retention across customer segments. Keap now offers a 90-day coaching guarantee tied to specific customer goals, a departure from its prior allotment-based coaching model. The presentation was delivered at SaaSOpen in March 2024, a live event that drew approximately 1,000 software CEOs. The speaker described Keap's strategic arc from growth to decline and back, attributing the recovery to a redefined target customer, paid onboarding, and restored human connection throughout the customer lifecycle.

Revenue
$99M
Customers
45K
Year founded
2002
Funding
$129.5M
Team size
360
2Revenue Grid logo
Revenue Grid

San Francisco, California, United States

Guided Selling nudges sales teams with guidance towards actions that bring results, risky deals and steps with the greatest impact

Revenue
$24.7M
Customers
1.5K
Year founded
2005
Funding
$21.5M
Team size
145
3XSELL Technologies logo
XSELL Technologies

Chicago, Illinois, United States

XSELL Technologies was founded on the belief that the behaviors of the best contact center agents could be learned, replicated, and amplified to every agent in real-time to transform the way that businesses interact with their customers. Today, the XSELL team is partnering with Fortune 50 customers to drive measurable improvements in sales results, service metrics, agent engagement, and the overall customer experience. Leveraging patented AI technology, XSELL empowers frontline agents to listen, learn and support customers in real-time with the exact information they need to exceed expectations and deliver meaningful, top-performer experiences. Want to learn how you can improve your sales or service experience? Visit us at www.xselltechnologies.com or contact us via [email protected].

Revenue
$18.6M
Year founded
2014
Team size
124
4SalesKen logo
SalesKen

New York, New York, United States

Salesken gives you incredible insights into the last mile of customer-salesperson interactions. See how your sales team communicates with customers on calls, presentations, and webinars and get insights into what they are doing right, and where they need help. Salesken also lets you help your sales team improve with customized learning content to help them up their game and win!

Revenue
$17.9M
Year founded
2018
Team size
119
5Sales Feed logo
Sales Feed

Hilversum, Netherlands

Learn. Laugh. Sell. Sales Feed is an open community, newsletter, media network, and training hub for B2B sales professionals. We know that selling is a tough gig. It’s highly competitive, mentally exhausting, and what works today may not work tomorrow. We’re here to help with fresh perspectives, timely insights, and comic relief - because we love sales that much. Follow us for daily sales tips and sales humor that help you stay sane and get ahead. Visit us at www.salesfeedmedia.com to sign up for our newsletter and courses, and maybe even find some swell merch.

Revenue
$17.5M
Year founded
2021
Team size
159
6Campus Ink logo
Campus Ink

URBANA, Illinois, United States

Merchandise marketing platform that also provides design education, sales training and brand marketing for college students

Revenue
$15M
Year founded
1947
Team size
308
7Rilla logo
Rilla

New York, NY, United States

Rilla is the leading virtual ridealong software for outside sales and service. When sales reps or technicians go out and talk to customers face to face. They record their conversations with the Rilla app, and we use AI to automatically transcribe, analyze and give them feedback to help them improve their sales. And to help their sales managers do virtual ridealongs that are 100x faster, better, and more productive than physical ridealongs. We're on a mission to make the offline world of commerce as searchable and easy to understand as the internet. If you're interested in joining us in our adventure, we are hiring! https://www.rilla.com/careers

Revenue
$14M
Year founded
2019
Team size
58
8Lavender logo
Lavender

New York, NY, United States

Lavender is your AI Email Coach It combines everything you need to easily write sales emails that get replies. Get real time AI-driven coaching on your email, research your prospect without leaving your inbox, confirm their email is valid, check if your email will land in SPAM, see how it looks on mobile, plus much more. SDRs and AEs from the world's largest companies use Lavender to boost opens and double replies. If you get a reply, you're more likely to book a meeting and close a deal. #TryLavender

Revenue
$11.9M
Year founded
2020
Team size
79
9BoostUp logo
BoostUp

Santa Clara, CA, United States

BoostUp’s AI-powered Revenue Command Center equips sales organizations with the forecasting, sales coaching and deal inspection tools they need to deliver predictable and consistent growth. Revenue Command Center offers flexibility and trust with superior forecast accuracy, best-in-class time-to-value, and the flexibility to support any use case or revenue model. BoostUp is a Forrester High Performer & G2 Revenue Operations & Intelligence Leader. Leading companies such as Cloudflare, Teradata and Udemy rely on BoostUp to increase sales productivity and accurately project revenue.

Revenue
$10.8M
Year founded
2018
Team size
72
10Able Jobs logo
Able Jobs

Bengaluru, Karnataka, India

Job training app in India for roles in sales, support & marketing

Revenue
$10.8M
Customers
10K
Year founded
2020
Team size
76

Frequently asked questions about Sales Coaching Software Companies

How many sales coaching software companies are there?

Latka tracks 70 sales coaching software companies with reported revenue. Together they generate $371.7M in annual revenue and employ 2.5K people.

Which sales coaching software company is the largest?

Keap is the largest, with $99M in annual revenue, founded in 2002.

How much revenue does a typical sales coaching software company make?

The average sales coaching software company in this list makes $5.3M a year, across 70 companies with reported revenue. They serve 58.5K customers combined.

Who are the leading Sales Coaching software vendors?

Ranked by annual revenue, the leaders are Keap, Revenue Grid, XSELL Technologies, SalesKen and Sales Feed.

How much funding have sales coaching software companies raised?

The 70 sales coaching software companies tracked here have raised $208.1M in disclosed funding between them.

Related Sales Tools categories

Inclusion Criteria

- Must provide structured coaching frameworks tailored to individual sales rep needs. - Should include analytics capabilities to track performance metrics and coaching effectiveness. - Must facilitate actionable feedback mechanisms for continuous improvement. - Should integrate seamlessly with CRM or existing sales tools for better workflow. - Not just for sales training; must also support performance evaluation and tracking.