Shanks cited ZoomInfo as a reference point for Pipeline Signals' go-to-market strategy, specifically crediting a person named Henry at ZoomInfo with pioneering the approach of giving away free intelligence to named accounts to prove value before converting them to paying customers. This reference was made as a strategic analogy, not as a competitive comparison, and the figures or characterizations Shanks used about ZoomInfo reflect his own description and are not confirmed by ZoomInfo. No other direct competitors were named in the interview.