Chavan described a cohort of enterprise influencer platforms founded between 2013 and 2015 that, according to him, charge $20,000 to $30,000 per year billed upfront with no free trial and require multiple sales calls before a prospect can access the product. Those figures reflect Chavan's characterization of competitors and are not confirmed by those companies. He positioned SARAL as the startup- and SMB-friendly alternative to that generation of tools, competing on transparent pricing, a self-serve free trial, and a search-engine architecture rather than a managed marketplace model. No specific competitor names were mentioned by Chavan in the interview.