2024 Revenue
$1.3M
Funding
$0
YOY
57.8%
Team
12
Founded
2018
How Sentro CEO Rob Ellis grew to $1.3M revenue with a 12 person team in 2024.
Developer of group insurance management platform created to improve and re-invent the way that insurers and brokers deliver group insurance and other services. The company's cloud-based software allows group insurers to manage their products and distribution networks by providing full group policy administration on product setup, quotation, distribution and policy management, billings and claims initiation, enabling clients to integrate insurance with other systems easily affordable rates.
Last updated
Sentro Revenue
In 2024, Sentro's revenue reached $1.3M. The company previously reported $850K in 2023. Since its launch in 2018, Sentro has shown consistent revenue growth.
| Year | Milestone | Quote |
|---|---|---|
| 2024 | Sentro Hit $1.3m revenue in October 2024 | |
| 2023 | Sentro Hit $850k revenue in December 2023 | |
| 2021 | Sentro Hit $708.3k revenue in April 2021 | |
| 2018 | Launched with $0 revenue |
Sentro Valuation, Funding Rounds
Sentro is a bootstrapped Insurance Software startup. Founded in 2018, Sentro has grown to $1.3M in revenue without raising any venture capital or outside funding.
As a self-funded Insurance Software SaaS company, Sentro has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Quote |
|---|
Founder / CEO
Rob Ellis
CEO
A passionate CEO, entrepreneur and company director with international experience in successfully leading & directing companies in technology, mobile and digital, with a demonstrable track record of creating and growing significant shareholder value.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for Sentro yet.
Sentro Employees & Team Size
Sentro employs approximately 12 people as of 2026.
| Year | Milestone |
|---|---|
| 2024 | Reached 12 employees (October 2024) |
| 2023 | Reached 12 employees (December 2023) |
| 2022 | Reached 11 employees (December 2022) |
| 2021 | Reached 12 employees (December 2021) |
| 2021 | Reached 8 employees (April 2021) |
Frequently Asked Questions about Sentro
What is Sentro's revenue?
Sentro generates an estimated $1.3M in annual revenue.
Who founded Sentro?
Sentro was founded by Rob Ellis.
Who is the CEO of Sentro?
The CEO of Sentro is Rob Ellis.
How much funding does Sentro have?
Sentro is bootstrapped and has not raised outside funding.
How many employees does Sentro have?
Sentro has 12 employees.
Where is Sentro headquarters?
Sentro is headquartered in Auckland, New Zealand.
Compare Sentro to the industry
Sentro operates across multiple industries. Browse revenue, funding, and growth data for Sentro in each sector below.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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