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How Sentro CEO Rob Ellis grew Sentro to $1.3M revenue with a 12 person team in 2024.

Developer of group insurance management platform created to improve and re-invent the way that insurers and brokers deliver group insurance and other services. The company's cloud-based software allows group insurers to manage their products and distribution networks by providing full group policy administration on product setup, quotation, distribution and policy management, billings and claims initiation, enabling clients to integrate insurance with other systems easily affordable rates.

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Sentro Revenue

In 2024, Sentro's revenue reached $1.3M. The company previously reported $850K in 2023. Since its launch in 2018, Sentro has shown consistent revenue growth.

Sentro Revenue GrowthReported revenue / ARR by year$0$300K$600K$900K$1M$2M2018201920202021202220232024$0$708K$850K$1MSource: GetLatka.com
YearMilestone
2024Sentro Hit $1.3m revenue in October 2024
2023Sentro Hit $850k revenue in December 2023
2021Sentro Hit $708.3k revenue in April 2021
2018Launched with $0 revenue

Sentro Valuation, Funding Rounds

Sentro is a bootstrapped Insurance Software startup. Founded in 2018, Sentro has grown to $1.3M in revenue without raising any venture capital or outside funding.

As a self-funded Insurance Software SaaS company, Sentro has built its business with no outside investment.

Sentro Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120182018 cumulative: $0 • 2018 Founded: $02018 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

Sentro Employees & Team Size

Sentro employs approximately 12 people as of 2026.

Sentro has 12 total employees in different roles and functions.

Sentro Team GrowthReported headcount over time036912152018201920202021202220232024001212Source: GetLatka.com
YearMilestone
2024Reached 12 employees (October 2024)
2023Reached 12 employees (December 2023)
2022Reached 11 employees (December 2022)
2021Reached 12 employees (December 2021)
2021Reached 8 employees (April 2021)

Founder / CEO

Rob Ellis

A passionate CEO, entrepreneur and company director with international experience in successfully leading & directing companies in technology, mobile and digital, with a demonstrable track record of creating and growing significant shareholder value.

Q&A

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Customers

We do not have customer count information for Sentro yet.

Frequently Asked Questions about Sentro

What is Sentro's revenue?

Sentro generates $1.3M in revenue.

Who founded Sentro?

Sentro was founded by Rob Ellis.

Who is the CEO of Sentro?

The CEO of Sentro is Rob Ellis.

How much funding does Sentro have?

Sentro raised $0.

How many employees does Sentro have?

Sentro has 12 employees.

Where is Sentro headquarters?

Sentro is headquartered in Auckland, New Zealand.

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Compare Sentro to the industry

Sentro operates across multiple industries. Browse revenue, funding, and growth data for Sentro in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .