Gusto logo
Founded 2011


2021 Revenue





How Gusto hit $200.0M in Revenue with 200K Customers in 2021.

About Gusto

Gusto develops web-based payroll solution for small- and medium-sized businesses. It operates an online platform that provides payroll, benefits, human resources, and integration services for employers and employees in the United States. Gusto offers health benefits and workers’ compensation benefits that include medical insurance, commuter benefits, and 401(k) contributions as well as workers’ compensation insurance plans, time tracking, and integration services, and access to employees for processing payroll from web-enabled devices such as smartphones and tablets. It also provides access to employees and contractors to browse their previous pay stubs, review their payroll forms, verify their personal details, and statistics about their pay, tax payments and federal forms filing services, and security and support services. Gusto serves startups, coffee shops, doctors, creative agencies, lawyers, and boutiques. Edward Kim, Joshua Reeves, and Tomer London founded ZenPayRoll in 2011 that became Gusto, with its headquarters in San Francisco in California with an additional office in Denver in Colorado.|.

Monthly Revenue


$8.3M (0.00%)
Total Expenses


Net Income


Ebidta Margin


YOY Growth

Rule of 40



San FranciscoCaliforniaUnited States


Gusto Revenue

In 2021, Gusto revenue run rate hit $200.0M in revenue.


Gusto Valuation and Funding History

Gusto has raised a total of $691.1M.

Why are so many SaaS founders taking money from instead of VC's?
Funding DateRoundAmountTotalValuation
08/10/2021Series E$175.0M$9.5B
07/24/2019Series D$200.0M$3.8B
07/31/2018Series C$140.0M$2.0B
12/21/2015Series B$90.0M$1.1B
06/04/2015Series B$60.0M$560.0M
02/19/2014Series A$20.0M$127.5M
11/12/2012Seed Round$6.1M$32.6M


Gusto has 200K customers.

Lifetime Months

Monthly ARPU

Lifetime Dollars

Acquisition Cost

Average Annual Price



Gusto has an annual churn rate of 0.00%

Churn vs Expansion

Gross Annual Dollar Churn


Annual Dollar Expansion


Net Revenue Retention




Gusto has 1,571 employees. They have 222 sales reps that carry a quota They have an engineering team of 221. and a marketing team of 24.


Total Team Size



221 (14%)


222 (14%)


24 (2%)


Joshua Reeves


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Frequently Asked Questions about Gusto

When was Gusto founded?

Gusto was founded in 2011.

Who is the CEO of Gusto?

The CEO of Gusto is Joshua Reeves

How many employees does Gusto have?

Gusto has 1,571 employees.

How much revenue does Gusto generate?

Gusto generates $200.0M in revenue.

How much funding does Gusto have?

Gusto has raised $691.1M.

Where is Gusto headquarters?

Gusto is headquartered at San FranciscoCaliforniaUnited States

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