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The company that owns gusto.com is Gusto, formerly known as ZenPayroll, Inc. Gusto is a cloud-based payroll and human resource management software provider based in San Francisco, California, USA. The platform offers a range of services to help small businesses manage their payroll, benefits, and HR-related tasks. Gusto''s services include automated payroll processing, tax filing, employee onboarding, time and attendance tracking, and employee benefits administration. Gusto was founded in 2011 and has since grown rapidly, serving more than 100,000 businesses across the United States. The company has been recognized for its innovative approach to HR and payroll management and has won several awards for its platform and company culture.
Last updated
In 2026, Gusto's revenue reached $1B. The company previously reported $1B in 2026. Since its launch in 2012, Gusto has shown consistent revenue growth.
Gusto reached a $9.3B valuation in 2025.
Gusto has raised $746M in total funding across 8 rounds, most recently a $55M Series E round in 2022.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|
CEO
Joshua Reeves is the CEO and co-founder of Gusto, a startup that reimagines payroll, benefits, HR, and personal finance by automating the most complicated, impersonal business tasks and making them simple and delightful. Gusto has offices in San Francisco and Denver, and its investors include Google Capital, General Catalyst, Kleiner Perkins Caufield & Byers, and the founders of Instagram, Stripe, Nest, PayPal, Yelp, Box, and Eventbrite, among others.
Co-founder and Head of Technology
Edward Kim is listed as Co-founder and Head of Technology at Gusto.
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Gusto serves 400K customers.
Gusto employs approximately 3.7K people as of 2026, up from 3.1K in 2024, including 301 sales reps that carry a quota. It serves 400K customers that rely on its solutions.
Gusto generates $1B in revenue.
Gusto was founded by Edward Kim.
The CEO of Gusto is Joshua Reeves.
Gusto raised $746M across 8 rounds.
Gusto has 4K employees.
Gusto is headquartered in San Francisco, California, United States.
Gusto operates across multiple industries. Browse revenue, funding, and growth data for Gusto in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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Valuation
$9.3B
2026 Revenue
$1B
Customers
400K
Funding
$746M
Avg ACV
$2.5K
Team · 2025
4K
Founded
2012
| Year | Milestone | Source |
|---|---|---|
| 2026 | Gusto Hit $1b revenue in May 2026 | techcrunch.com |
| 2026 | Gusto Hit $1b revenue in May 2026 | techcrunch.com |
| 2024 | Gusto Hit $735.5m revenue in October 2024 | Estimated |
| 2023 | Gusto Hit $500m revenue in November 2023 | |
| 2022 | Gusto Hit $290m revenue in November 2022 | |
| 2022 | Gusto Hit $290m revenue in January 2022 | |
| 2021 | Gusto Hit $200m revenue in November 2021 | |
| 2021 | Gusto Hit $200m revenue in August 2021 | |
| 2018 | Gusto Hit $100m revenue in December 2018 | |
| 2012 | Launched with $0 revenue |
| 2025 | Funding round | - | $9.3B | - | fortune.com |
| 2022 | Series E | $55M | $9.5B | 1% |
| 2021 | $175M Series E, August 2021, led by T. Rowe Price | $175M | $9.5B | 2% | forbes.com |
| 2019 | Series D | $200M | $3B | 7% |
| 2018 | Series C | $140M | $2B | 7% |
| 2015 | Series B | $90M | $1B | 9% |
| 2015 | Series B | $60M | $560M | 11% |
| 2014 | Series A | $20M | $127M | 16% |
| 2012 | Seed Round | $6M | $32M | 19% |
| Year | Milestone | Source |
|---|---|---|
| 2025 | Reached 4K employees (November 2025) | |
| 2025 | Reached 3.7K employees (January 2025) | reveliolabs.comEstimated |
| 2024 | Reached 3.1K employees (September 2024) | |
| 2022 | Reached 2K employees (November 2022) | |
| 2021 | Reached 1K employees (November 2021) | |
| 2018 | Reached 726 employees (December 2018) | |
| 2018 | Reached 525 employees (July 2018) | |
| 2015 | Reached 300 employees (December 2015) |
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