Gusto revenue hit $322.3M in 2024

Gusto generates revenue from 200000 customers


525 20th St., San Francisco, California, United States

About Company RevenueFundingTeamFounder/CEOCustomersCEO Net Worth

How Gusto hit $322.3M revenue and 200K customers in 2023.

The company that owns is Gusto, formerly known as ZenPayroll, Inc. Gusto is a cloud-based payroll and human resource management software provider based in San Francisco, California, USA. The platform offers a range of services to help small businesses manage their payroll, benefits, and HR-related tasks. Gusto''s services include automated payroll processing, tax filing, employee onboarding, time and attendance tracking, and employee benefits administration. Gusto was founded in 2011 and has since grown rapidly, serving more than 100,000 businesses across the United States. The company has been recognized for its innovative approach to HR and payroll management and has won several awards for its platform and company culture.






2023 Revenue







Gusto Revenue

In 2023, Gusto revenue run rate hit $322.3M in revenue.

  • 2023

    Gusto hit $322.3M in revenue in 2023

  • 2022

    Gusto hit $290M in revenue in 2022

  • 2022

    Gusto hit $290M in revenue in 2022

  • 2021

    Gusto hit $200M in revenue in 2021

  • 2021

    Gusto hit $200M in revenue in 2021

  • 2018

    Gusto hit $100M in revenue in 2018

  • 2012

    Gusto launched in 2012 with $0 revenue

Gusto Funding History

  • 2022 Series E

    Gusto raised a Series E of in May, 2022

  • 2021 Series E

    Gusto raised a Series E of in August, 2021

  • 2019 Series D

    Gusto raised a Series D of in July, 2019

  • 2018 Series C

    Gusto raised a Series C of in July, 2018

  • 2015 Series B

    Gusto raised a Series B of in December, 2015

  • 2015 Series B

    Gusto raised a Series B of in June, 2015

  • 2014 Series A

    Gusto raised a Series A of in February, 2014

  • 2012 Seed Round

    Gusto raised a Seed Round of in November, 2012

May, 12 2022 Series E
August, 10 2021 Series E
July, 24 2019 Series D
July, 31 2018 Series C
December, 21 2015 Series B
June, 04 2015 Series B
February, 19 2014 Series A
November, 12 2012 Seed Round


Gusto has 2,771 total employees and 301 sales reps that carry a quota. They have 200,000 customers an engineering team of 360 and a marketing team of 36.

Total team size 2.8K
Engineer 360 (13%)
Sales 301 (11%)
Marketing 36 (1%)

Founder / CEO

Joshua Reeves

Joshua Reeves is the CEO and co-founder of Gusto, a startup that reimagines payroll, benefits, HR, and personal finance by automating the most complicated, impersonal business tasks and making them simple and delightful. Gusto has offices in San Francisco and Denver, and its investors include Google Capital, General Catalyst, Kleiner Perkins Caufield & Byers, and the founders of Instagram, Stripe, Nest, PayPal, Yelp, Box, and Eventbrite, among others.


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Gusto Executives

Name Position Working Email Personal Email
Joshua Reeves CEO [email protected] -

Gusto Employees

Name Position Working Email Personal Email
Joshua Reeves CEO [email protected] -
Daniel Gross Investor [email protected] -
Pejman Nozad Investor [email protected] -
Laela Sturdy Investor - -
Bobby Yazdani Investor - -

Gusto Board of Directors

Name Position Working Email Personal Email
Anne Raimondi Board Member - -
Jason Green Board Member [email protected] -
Hemant Taneja Board Member - -
Wayne Chang Board Member [email protected] -
Joshua Reeves Board Member [email protected] -
Edw ard Kim Board Member - -

Frequently Asked Questions about Gusto

  • When was Gusto founded?

    Gusto was founded in 2012.

  • How much revenue does Gusto generate?

    Gusto generates $322.3M in revenue.

  • Who is the CEO of Gusto

    The CEO of Gusto is Joshua Reeves.

  • How much funding does Gusto have?

    Gusto raised $746.1M.

  • How many employees does Gusto have?

    Gusto has 2.8K employees.

  • Where is Gusto headquarters?

    Gusto is headquartered at 525 20th St., San Francisco, California, United States

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