Gusto
Valuation
$9.5B
2024 Revenue
$735.5M
Customers
400K
Funding
$746M
YOY
47.1%
Avg ACV
$1.8K
Team
4K
Founded
2012
How Gusto CEO Joshua Reeves grew Gusto to $735.5M revenue and 400K customers in 2024.
The company that owns gusto.com is Gusto, formerly known as ZenPayroll, Inc. Gusto is a cloud-based payroll and human resource management software provider based in San Francisco, California, USA. The platform offers a range of services to help small businesses manage their payroll, benefits, and HR-related tasks. Gusto''s services include automated payroll processing, tax filing, employee onboarding, time and attendance tracking, and employee benefits administration. Gusto was founded in 2011 and has since grown rapidly, serving more than 100,000 businesses across the United States. The company has been recognized for its innovative approach to HR and payroll management and has won several awards for its platform and company culture.
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Gusto Revenue
In 2024, Gusto's revenue reached $735.5M. The company previously reported $500M in 2023. Since its launch in 2012, Gusto has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2024 | Gusto Hit $735.5m revenue in October 2024 |
| 2023 | Gusto Hit $500m revenue in November 2023 |
| 2022 | Gusto Hit $290m revenue in November 2022 |
| 2022 | Gusto Hit $290m revenue in January 2022 |
| 2021 | Gusto Hit $200m revenue in November 2021 |
| 2021 | Gusto Hit $200m revenue in August 2021 |
| 2018 | Gusto Hit $100m revenue in December 2018 |
| 2012 | Launched with $0 revenue |
Gusto Valuation, Funding Rounds
Gusto reached a $9.5B valuation in 2022, set during its Series E round.
Gusto has raised $746M in total funding across 8 rounds, most recently a $55M Series E round in 2022.
| Year | Round | Amount | Valuation | % Sold |
|---|---|---|---|---|
| 2022 | Series E | $55M | $9.5B | 1% |
| 2021 | Series E | $175M | $9.5B | 2% |
| 2019 | Series D | $200M | $3B | 7% |
| 2018 | Series C | $140M | $2B | 7% |
| 2015 | Series B | $90M | $1B | 9% |
| 2015 | Series B | $60M | $560M | 11% |
| 2014 | Series A | $20M | $127M | 16% |
| 2012 | Seed Round | $6M | $32M | 19% |
Gusto Employees & Team Size
Gusto employs approximately 4K people as of 2026, up from 3.1K in 2024.
Gusto has 4K total employees in different roles and functions and 301 sales reps that carry a quota. They have 400K customers that rely on the company's solutions.
| Year | Milestone |
|---|---|
| 2025 | Reached 4K employees (November 2025) |
| 2024 | Reached 3.1K employees (September 2024) |
| 2022 | Reached 2K employees (November 2022) |
| 2021 | Reached 1K employees (November 2021) |
| 2018 | Reached 726 employees (December 2018) |
| 2018 | Reached 525 employees (July 2018) |
| 2015 | Reached 300 employees (December 2015) |
Founder / CEO
Joshua Reeves
Joshua Reeves is the CEO and co-founder of Gusto, a startup that reimagines payroll, benefits, HR, and personal finance by automating the most complicated, impersonal business tasks and making them simple and delightful. Gusto has offices in San Francisco and Denver, and its investors include Google Capital, General Catalyst, Kleiner Perkins Caufield & Byers, and the founders of Instagram, Stripe, Nest, PayPal, Yelp, Box, and Eventbrite, among others.
Q&A
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|---|---|
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Customers
See how Gusto acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.
LockedFrequently Asked Questions about Gusto
What is Gusto's revenue?
Gusto generates $735.5M in revenue.
Who founded Gusto?
Gusto was founded by Joshua Reeves.
Who is the CEO of Gusto?
The CEO of Gusto is Joshua Reeves.
How much funding does Gusto have?
Gusto raised $746M.
How many employees does Gusto have?
Gusto has 4K employees.
Where is Gusto headquarters?
Gusto is headquartered in San Francisco, California, United States.
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Compare Gusto to the industry
Gusto operates across multiple industries. Browse revenue, funding, and growth data for Gusto in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .