Native Advertising Software
DemandJump is an Indianapolis-based B2B software company founded in 2015 by Christopher Day, who serves as co-founder and former chief executive officer. The platform uses a pillar-based marketing methodology, applying data science and neuroscience-informed content mapping to help businesses achieve first-page search rankings. The company reached $1 million in annual revenue within its first 18 months and raised a $6 million Series A in 2018. Day spent roughly five years iterating on the product before landing on the pillar-based marketing use case that defines the platform today. The core software maps an entire content roadmap around a given topic in less than 10 minutes, benchmarking a customer's website against competitors to surface the questions and keywords most connected to how buyers actually search. In late March 2023, Day co-authored a book titled Pillar Based Marketing alongside Ryan Brock, former CEO of Metonymy Media, an agency DemandJump acquired approximately 18 months prior to the interview. Day has since transitioned out of the CEO role at DemandJump to lead Elevate Ventures, the number one most active seed and early-stage investor in the Great Lakes Region and number 24 in the United States. Elevate manages $215 million in assets, has deployed $156 million across more than 520 investments, and has generated an estimated $5 billion in economic impact on Indiana over the past decade.
- Revenue
- $5.5M
- Customers
- 22
- Year founded
- 2015
- Funding
- $25.5M
- Team size
- 17
- Location
- United States