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How AdNabu CEO Salil Panikkaveettil grew to $5.4M revenue with a 27 person team in 2024.

AdNabu creates SaaS products for Adwords advertisers

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AdNabu Revenue

In 2024, AdNabu's revenue reached $5.4M. The company previously reported $1.7M in 2024. Since its launch in 2014, AdNabu has shown consistent revenue growth.

AdNabu Revenue GrowthReported revenue / ARR over time$0$1.3M$2.5M$3.8M$5M$6.3M201420162018202020222024$0$243K$5.4MSource: GetLatka.com
YearMilestoneQuote
2024AdNabu Hit $5.4m revenue in November 2024Source
2023AdNabu Hit $607.5k revenue in December 2023
2021AdNabu Hit $243k revenue in April 2021
2014Launched with $0 revenue

AdNabu Valuation, Funding Rounds

AdNabu is a bootstrapped Advertiser Campaign Management Software startup. Founded in 2014, AdNabu has grown to $5.4M in revenue without raising any venture capital or outside funding.

As a self-funded Advertiser Campaign Management Software SaaS company, AdNabu has built its business with no outside investment.

AdNabu Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$0.2$0.2$0.4$0.4$0.6$0.6$0.8$0.8$1$12014Source: GetLatka.com
YearRoundAmountValuation% SoldQuote

Founder / CEO

Salil Panikkaveettil

CEO

Salil Panikkaveettil is listed as CEO at AdNabu.

Q&A

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Customers

We do not have customer count information for AdNabu yet.

AdNabu Employees & Team Size

AdNabu employs approximately 27 people as of 2026, up from 25 in 2023, including 3 sales reps that carry a quota.

AdNabu Team GrowthReported headcount over time0612182430201420162018202020222024002727Source: GetLatka.com
YearMilestone
2024Reached 27 employees (October 2024)
2023Reached 25 employees (December 2023)
2022Reached 17 employees (December 2022)
2021Reached 12 employees (December 2021)
2021Reached 6 employees (April 2021)

Frequently Asked Questions about AdNabu

What is AdNabu's revenue?

AdNabu generates $5.4M in revenue.

Who founded AdNabu?

AdNabu was founded by Salil Panikkaveettil.

Who is the CEO of AdNabu?

The CEO of AdNabu is Salil Panikkaveettil.

How much funding does AdNabu have?

AdNabu is bootstrapped and has not raised outside funding.

How many employees does AdNabu have?

AdNabu has 27 employees.

Where is AdNabu headquarters?

AdNabu is headquartered in Newark, Delaware, United States.

Compare AdNabu to the industry

AdNabu operates across multiple industries. Browse revenue, funding, and growth data for AdNabu in each sector below.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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