Darbyshire named Monday.com, ClickUp, Airtable, and Notion as the primary competitors and reference points for SmartSuite. He described SmartSuite as positioned one level above those platforms in terms of enterprise features, while targeting a lower price point than traditional enterprise software. He did not provide confirmed revenue or valuation figures for any competitor.
Darbyshire cited a reporter's framing that SmartSuite was the result of blending Airtable, Notion, and ClickUp, and he endorsed that description. He noted that Monday.com was public at the time of the interview and that ClickUp had raised significant venture capital, both of which he described as competitors spending heavily on paid search. SmartSuite's strategy at launch was to avoid paid search entirely and compete through organic and community channels. All characterizations of competitor scale or spending are Darbyshire's own statements and are not confirmed figures from those companies.