Smugmugrevenue
Photography SoftwareMountain View, CaliforniaFounded 2002CEO Don Macaskill
SmugMug is a photo sharing website that allows its users to store, share and sell their photos online. They also own & operate Flickr.
- Customers
- 1M
Smugmug revenue
Smugmug's annual revenue was $57M in December 2023, the most recent reported figure.
All 2 revenue readings, with sources
| As of | Revenue | Source |
|---|---|---|
| Dec 2023 | $57M | HackerNoon |
| Oct 2024 | $69.6MEST | GetLatka estimate |
Smugmug competitors
Smugmug competes most directly with PhotoShelter.
| Company | Revenue | Funding | Employees | Customers | Founded |
|---|---|---|---|---|---|
| Smugmug | $57M | – | 115 | 1M | 2002 |
 PhotoShelter | $16.2M | $12.2M | 250 | – | 2005 |
#2 of 140 Photography Software companies by revenue · category median $1.1M · See the ranking
Smugmug CEO, founders & employees
Don Macaskill founded Smugmug in 2002 and runs it as CEO. Smugmug had 115 employees (December 2024, LinkedIn).
- Don MacaskillFounder & CEO
All 8 headcount readings, with sources
| As of | Employees | Source |
|---|---|---|
| Dec 2024 | 115 | |
| Oct 2024 | 117 | |
| Dec 2023 | 117 | |
| Dec 2023 | 115 | |
| Aug 2023 | 115 | – |
| Dec 2022 | 116 | |
| Dec 2021 | 125 | |
| Oct 2021 | 122 | – |
Smugmug FAQ
What is Smugmug's revenue?
Smugmug's annual revenue was $57M in December 2023, according to HackerNoon. No later figure has been reported.
How many employees does Smugmug have?
Smugmug had 115 employees in December 2024, according to LinkedIn.
Who is the CEO of Smugmug?
Don Macaskill is the CEO of Smugmug and founded the company in 2002.
Who founded Smugmug?
Don Macaskill founded Smugmug in 2002.
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How this page is sourced
7 from public sources · 1 estimate. Founder figures link to the second they were said; public figures name their source; estimates are marked EST and say whose they are. Not financial advice.
Updated Oct 13, 2026Data disclaimerReport a correctionClaim this profileRun Smugmug? Join the podcast