2024 Revenue
$69.6M
Customers
1M
Funding
$0
YOY
22%
Avg ACV
$70
Team
115
Founded
2002
How Smugmug CEO Don Macaskill grew Smugmug to $69.6M revenue and 1M customers in 2024.
SmugMug is a photo sharing website that allows its users to store, share and sell their photos online. They also own & operate Flickr.
Last updated
Smugmug Revenue
In 2024, Smugmug's revenue reached $69.6M. The company previously reported $57M in 2023. Since its launch in 2002, Smugmug has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2024 | Smugmug Hit $69.6m revenue in October 2024 |
| 2023 | Smugmug Hit $57m revenue in December 2023 |
| 2002 | Launched with $0 revenue |
Smugmug Valuation, Funding Rounds
Smugmug is a bootstrapped SaaS startup. Founded in 2002, Smugmug has grown to $69.6M in revenue without raising any venture capital or outside funding.
As a self-funded SaaS company, Smugmug has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold |
|---|
Smugmug Employees & Team Size
Smugmug employs approximately 115 people as of 2026, down from 117 in 2023.
Smugmug has 115 total employees in different roles and functions and 2 sales reps that carry a quota. They have 1M customers that rely on the company's solutions.
| Year | Milestone |
|---|---|
| 2024 | Reached 115 employees (December 2024) |
| 2024 | Reached 117 employees (October 2024) |
| 2023 | Reached 117 employees (December 2023) |
| 2023 | Reached 115 employees (December 2023) |
| 2023 | Reached 115 employees (August 2023) |
| 2022 | Reached 116 employees (December 2022) |
| 2021 | Reached 125 employees (December 2021) |
| 2021 | Reached 122 employees (October 2021) |
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
See how Smugmug acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.
Frequently Asked Questions about Smugmug
What is Smugmug's revenue?
Smugmug generates $69.6M in revenue.
Who founded Smugmug?
Smugmug was founded by Don Macaskill.
Who is the CEO of Smugmug?
The CEO of Smugmug is Don Macaskill.
How much funding does Smugmug have?
Smugmug raised $0.
How many employees does Smugmug have?
Smugmug has 115 employees.
Where is Smugmug headquarters?
Smugmug is headquartered in Mountain View, California, United States.
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Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .
