2024 Revenue
$69.6M(Est.)
Customers
1M
Funding
$0
Avg ACV
$70
Team
115
Founded
2002
Smugmug Revenue (2024)
SmugMug is a photo sharing website that allows its users to store, share and sell their photos online. They also own & operate Flickr.
Last updated
Smugmug Revenue
In 2024, Smugmug's revenue reached $69.6M. The company previously reported $57M in 2023. Since its launch in 2002, Smugmug has shown consistent revenue growth.
| Year | Milestone | Source |
|---|---|---|
| 2024 | Smugmug Hit $69.6m revenue in October 2024 | Estimated |
| 2023 | Smugmug Hit $57m revenue in December 2023 | |
| 2002 | Launched with $0 revenue |
Smugmug Valuation, Funding Rounds
Smugmug is a bootstrapped SaaS startup. Founded in 2002, Smugmug has grown to $69.6M in revenue without raising any venture capital or outside funding.
As a self-funded SaaS company, Smugmug has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
Smugmug serves 1M customers.
Smugmug Employees & Team Size
Smugmug employs approximately 115 people as of 2026, down from 117 in 2023, including 2 sales reps that carry a quota. It serves 1M customers that rely on its solutions.
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 115 employees (December 2024) | |
| 2024 | Reached 117 employees (October 2024) | |
| 2023 | Reached 117 employees (December 2023) | |
| 2023 | Reached 115 employees (December 2023) | |
| 2023 | Reached 115 employees (August 2023) | |
| 2022 | Reached 116 employees (December 2022) | |
| 2021 | Reached 125 employees (December 2021) | |
| 2021 | Reached 122 employees (October 2021) |
Frequently Asked Questions about Smugmug
What is Smugmug's revenue?
Smugmug generates an estimated $69.6M in annual revenue.
Who founded Smugmug?
Smugmug was founded by Don Macaskill.
Who is the CEO of Smugmug?
The CEO of Smugmug is Don Macaskill.
How much funding does Smugmug have?
Smugmug is bootstrapped and has not raised outside funding.
How many employees does Smugmug have?
Smugmug has 115 employees.
Where is Smugmug headquarters?
Smugmug is headquartered in Mountain View, California, United States.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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