Latka logo

2024 Revenue

$69.6M(Est.)

Customers

1M

Funding

$0

Avg ACV

$70

Team

115

Founded

2002

Smugmug Revenue (2024)

Smugmug generated an estimated $69.6M in annual revenue in 2024. Source: GetLatka estimate

SmugMug is a photo sharing website that allows its users to store, share and sell their photos online. They also own & operate Flickr.

Last updated

Smugmug Revenue

In 2024, Smugmug's revenue reached $69.6M. The company previously reported $57M in 2023.

Smugmug Revenue GrowthReported revenue / ARR over time · latest figure estimated$0$15M$30M$45M$60M$75M200220042006200820102012201420162018202020222024$0$69.6MSource: GetLatka.com
YearMilestoneSource
2024Smugmug Hit $69.6m revenue in October 2024Estimated
2023Smugmug Hit $57m revenue in December 2023Not recorded
2002Launched with $0 revenue

Smugmug Valuation, Funding Rounds

Explore the complete funding history and valuation milestones for this company. Below you will find information about each funding round and key financial metrics that shaped the company's growth trajectory.

Smugmug Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$0.2$0.2$0.4$0.4$0.6$0.6$0.8$0.8$1$12002Source: GetLatka.com
YearRoundAmountValuation% SoldSource

Founder / CEO

Don Macaskill

CEO

CEO & Chief Geek at SmugMug & Flickr.

Customers

Smugmug serves 1M customers.

Smugmug Employees & Team Size

Smugmug employs approximately 115 people as of 2026, down from 117 in 2023, including 2 sales reps that carry a quota. It serves 1M customers that rely on its solutions.

Smugmug Team GrowthReported headcount over time030609012015020022004200620082010201220142016201820202022202400115115Source: GetLatka.com
YearMilestoneSource
2024Reached 115 employees (December 2024)Not recorded
2024Reached 117 employees (October 2024)Not recorded
2023Reached 117 employees (December 2023)Not recorded
2023Reached 115 employees (December 2023)Not recorded
2023Reached 115 employees (August 2023)Not recorded
2022Reached 116 employees (December 2022)Not recorded
2021Reached 125 employees (December 2021)Not recorded
2021Reached 122 employees (October 2021)Not recorded

Frequently Asked Questions about Smugmug

What is Smugmug's revenue?

As of 2024, Smugmug generated an estimated $69.6M in annual revenue.

Who founded Smugmug?

Smugmug was founded by Don Macaskill.

Who is the CEO of Smugmug?

The CEO of Smugmug is Don Macaskill.

How many employees does Smugmug have?

As of 2024, Smugmug had 115 employees.

Where is Smugmug headquartered?

Smugmug is headquartered in Mountain View, California, United States.

Compare Smugmug to the industry

See how Smugmug ranks against the best Design Software companies by revenue and funding.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

Claim this profile