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2024 Revenue

$69.6M

Customers

1M

Funding

$0

YOY

22%

Avg ACV

$70

Team

115

Founded

2002

How Smugmug CEO Don Macaskill grew Smugmug to $69.6M revenue and 1M customers in 2024.

SmugMug is a photo sharing website that allows its users to store, share and sell their photos online. They also own & operate Flickr.

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Smugmug Revenue

In 2024, Smugmug's revenue reached $69.6M. The company previously reported $57M in 2023. Since its launch in 2002, Smugmug has shown consistent revenue growth.

Smugmug Revenue GrowthReported revenue / ARR by year$0$15M$30M$45M$60M$75M200220042006200820102012201420162018202020222024$0$70MSource: GetLatka.com
YearMilestone
2024Smugmug Hit $69.6m revenue in October 2024
2023Smugmug Hit $57m revenue in December 2023
2002Launched with $0 revenue

Smugmug Valuation, Funding Rounds

Smugmug is a bootstrapped SaaS startup. Founded in 2002, Smugmug has grown to $69.6M in revenue without raising any venture capital or outside funding.

As a self-funded SaaS company, Smugmug has built its business with no outside investment.

Smugmug Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120022002 cumulative: $0 • 2002 Founded: $02002 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

Smugmug Employees & Team Size

Smugmug employs approximately 115 people as of 2026, down from 117 in 2023.

Smugmug has 115 total employees in different roles and functions and 2 sales reps that carry a quota. They have 1M customers that rely on the company's solutions.

Smugmug Team GrowthReported headcount over time030609012015020022004200620082010201220142016201820202022202400115115Source: GetLatka.com
YearMilestone
2024Reached 115 employees (December 2024)
2024Reached 117 employees (October 2024)
2023Reached 117 employees (December 2023)
2023Reached 115 employees (December 2023)
2023Reached 115 employees (August 2023)
2022Reached 116 employees (December 2022)
2021Reached 125 employees (December 2021)
2021Reached 122 employees (October 2021)

Founder / CEO

Don Macaskill

CEO & Chief Geek at SmugMug & Flickr.

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Frequently Asked Questions about Smugmug

What is Smugmug's revenue?

Smugmug generates $69.6M in revenue.

Who founded Smugmug?

Smugmug was founded by Don Macaskill.

Who is the CEO of Smugmug?

The CEO of Smugmug is Don Macaskill.

How much funding does Smugmug have?

Smugmug raised $0.

How many employees does Smugmug have?

Smugmug has 115 employees.

Where is Smugmug headquarters?

Smugmug is headquartered in Mountain View, California, United States.

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Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .