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SmugMug is a photo sharing website that allows its users to store, share and sell their photos online. They also own & operate Flickr.

smugmug.comLinkedInUpdated Aug 20, 2026
Annual revenue
$69.6M
Oct 2024EST.
Employees
115
Dec 2024
Customers
1M

Smugmug revenue

Smugmug has not published its revenue. GetLatka estimates it at about $69.6M a year (October 2024).

As ofRevenueSource
Dec 2023$57MHackerNoon
Oct 2024$69.6MEST.GetLatka estimate

Smugmug competitors

Smugmug competes most directly with PhotoShelter.

CompanyRevenueFundingEmployeesCustomersFounded
Smugmug$69.6M–1151M2002
PhotoShelter$16.2M$12.2M250–2005

Smugmug CEO, founders & employees

Don Macaskill founded Smugmug in 2002 and runs it as CEO. Smugmug has 115 employees (December 2024, LinkedIn).

0
50
100
125
116
117
115
2021202220232024
ReportedOne figure per year; a reported figure wins over an estimate
All 8 headcount readings, with sources
As ofEmployeesSource
Dec 2024115LinkedIn
Oct 2024117LinkedIn
Dec 2023117LinkedIn
Dec 2023115LinkedIn
Aug 2023115–
Dec 2022116LinkedIn
Dec 2021125LinkedIn
Oct 2021122–

Smugmug FAQ

How much money does Smugmug make?

Smugmug has not published its revenue. GetLatka estimates about $69.6M a year (October 2024).

Who is the CEO of Smugmug?

Don Macaskill, a co-founder.

Who founded Smugmug?

Don Macaskill, in 2002.

How many employees does Smugmug have?

About 115 as of December 2024 (LinkedIn).

How this page is sourced

7 from public sources · 1 estimate. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.

Updated Aug 20, 2026Data disclaimerReport a correctionClaim this profileRun Smugmug? Join the podcast