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How Softchoice CEO Vince De Palma grew Softchoice to $193.1M revenue with a 2372 person team in 2021.

Provider of information technology-related products and services to businesses and organizations. The company's products and services include cloud adoption, data center transformation, network readiness and software asset management (SAM), enabling business organizations to leverage the advantage of modern technology.

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Softchoice Revenue

In 2021, Softchoice's revenue reached $193.1M. Since its launch in 1989, Softchoice has shown consistent revenue growth.

Softchoice Revenue GrowthReported revenue / ARR by year$0$50M$100M$150M$200M$250M19891991199319951997199920012003200520072009201120132015201720192021$0$193MSource: GetLatka.com
YearMilestone
2021Softchoice Hit $193.1m revenue in April 2021
1989Launched with $0 revenue

Softchoice Valuation, Funding Rounds

Softchoice's most recent disclosed valuation is $579.4M.

Softchoice is a bootstrapped Cloud Migration Software startup. Founded in 1989, Softchoice has grown to $193.1M in revenue without raising any venture capital or outside funding.

As a self-funded Cloud Migration Software SaaS company, Softchoice has built its business with no outside investment.

Softchoice Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$119891989 cumulative: $0 • 1989 Founded: $01989 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

Softchoice Employees & Team Size

Softchoice employs approximately 2.4K people as of 2026.

Softchoice has 2.4K total employees in different roles and functions and 11 sales reps that carry a quota.

Softchoice Team GrowthReported headcount over time05001,0001,5002,0002,50019891991199319951997199920012003200520072009201120132015201720192021002,3722,372Source: GetLatka.com
YearMilestone
2021Reached 2.4K employees (April 2021)

Founder / CEO

Vince De Palma

He joined Softchoice in February 2017. Vince's career spans more than 30 years of executive leadership experience. Prior to joining Softchoice, he served as President and CEO of Shred-it, an international information destruction company. Under his leadership, Shred-it became a globally-recognized information security brand, operating in over 200 service centers in 18 countries worldwide and serving over 400,000 businesses and organizations.

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Customers

We do not have customer count information for Softchoice yet.

Frequently Asked Questions about Softchoice

What is Softchoice's revenue?

Softchoice generates $193.1M in revenue.

Who founded Softchoice?

Softchoice was founded by Vince De Palma.

Who is the CEO of Softchoice?

The CEO of Softchoice is Vince De Palma.

How much funding does Softchoice have?

Softchoice raised $0.

How many employees does Softchoice have?

Softchoice has 2.4K employees.

Where is Softchoice headquarters?

Softchoice is headquartered in Moscow, Russia.

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Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .