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Moscow, Russia
Provider of information technology-related products and services to businesses and organizations. The company's products and services include cloud adoption, data center transformation, network readiness and software asset management (SAM), enabling business organizations to leverage the advantage of modern technology.
Last updated
In 2021, Softchoice's revenue reached $193.1M. Since its launch in 1989, Softchoice has shown consistent revenue growth.
Softchoice reached a $579.4M valuation in 2025, set during its M&A Offer round.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2025 | M&A Offer | - | $579.4M | - |
CEO
He joined Softchoice in February 2017. Vince's career spans more than 30 years of executive leadership experience. Prior to joining Softchoice, he served as President and CEO of Shred-it, an international information destruction company. Under his leadership, Shred-it became a globally-recognized information security brand, operating in over 200 service centers in 18 countries worldwide and serving over 400,000 businesses and organizations.
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| What's your age? | - |
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We do not have customer count information for Softchoice yet.
Softchoice employs approximately 2.4K people as of 2026, including 11 sales reps that carry a quota.
Softchoice generates $193.1M in revenue.
Softchoice was founded by Vince De Palma.
The CEO of Softchoice is Vince De Palma.
Softchoice raised $0.
Softchoice has 2.4K employees.
Softchoice is headquartered in Moscow, Russia.
Softchoice operates across multiple industries. Browse revenue, funding, and growth data for Softchoice in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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Valuation
$579.4M
2021 Revenue
$193.1M
Funding
$0
Team
2.4K
Founded
1989
| Year | Milestone | Source |
|---|---|---|
| 2021 | Softchoice Hit $193.1m revenue in April 2021 | |
| 1989 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2021 | Reached 2.4K employees (April 2021) |
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