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How SparkToro CEO Rand Fishkin grew to $330K revenue with a 3 person team in 2025.

SparkToro exists to help entrepreneurs, marketers, and product folks of all stripes uncover the publications and people that influence their target audience(s). Our powerful dataset contains 70+ million public web+social profiles, with a simple-to-use search tool that's free to try. To give it a spin, visit: https://sparktoro.com/product

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SparkToro Revenue

In 2025, SparkToro's revenue reached $330K. Since its launch in 2018, SparkToro has shown consistent revenue growth.

SparkToro Revenue GrowthReported revenue / ARR by year$0$75K$150K$225K$300K$375K20182019202020212022202320242025$0$330KSource: GetLatka.com
YearMilestoneQuote
2025SparkToro Hit $330k revenue in September 2025
2018Launched with $0 revenue

SparkToro Valuation, Funding Rounds

SparkToro's most recent disclosed valuation is $990K.

SparkToro is a bootstrapped Other Digital Advertising Software startup. Founded in 2018, SparkToro has grown to $330K in revenue without raising any venture capital or outside funding.

As a self-funded Other Digital Advertising Software SaaS company, SparkToro has built its business with no outside investment.

SparkToro Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120182018 cumulative: $0 • 2018 Founded: $02018 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% SoldQuote

Founder / CEO

Rand Fishkin

Rand Fishkin is listed as Founder / CEO at SparkToro.

Q&A

QuestionAnswer
What's your age?-
Favorite online tool?-
Favorite book?-
Favorite CEO?-
Advice for 20 year old self-

Customers

We do not have customer count information for SparkToro yet.

SparkToro Employees & Team Size

SparkToro employs approximately 3 people as of 2026.

SparkToro Team GrowthReported headcount over time01223420182019202020212022202320240033Source: GetLatka.com
YearMilestone
2024Reached 3 employees (April 2024)

Frequently Asked Questions about SparkToro

What is SparkToro's revenue?

SparkToro generates $330K in revenue.

Who founded SparkToro?

SparkToro was founded by Rand Fishkin.

Who is the CEO of SparkToro?

The CEO of SparkToro is Rand Fishkin.

How much funding does SparkToro have?

SparkToro raised $0.

How many employees does SparkToro have?

SparkToro has 3 employees.

Where is SparkToro headquarters?

SparkToro is headquartered in Seattle, Washington, United States.

Compare SparkToro to the industry

SparkToro operates across multiple industries. Browse revenue, funding, and growth data for SparkToro in each sector below.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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SparkToro Revenue 2025: $330K ARR, $990K Valuation