Valuation
$2.2B
2025 Revenue
$500M
Customers
76M
Funding
$151.9M
YOY
47.9%
Avg ACV
$7
Team
665
Founded
2009
How Strava CEO Michael Horvath grew Strava to $500M revenue and 76M customers in 2025.
Strava is a privately held company that was founded in 2009 and is headquartered in San Francisco, California. The company offers a social network and fitness tracking service for athletes, primarily focused on cycling and running. Strava's platform allows users to track and analyze their workouts, connect with other athletes, and participate in challenges and events. As of 2021, Strava has over 70 million registered users worldwide and has raised over $100 million in funding from investors.
Last updated
Strava Revenue
In 2025, Strava's revenue reached $500M. The company previously reported $338M in 2024. Since its launch in 2009, Strava has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2025 | Strava Hit $500m revenue in December 2025 |
| 2024 | Strava Hit $338m revenue in December 2024 |
| 2023 | Strava Hit $275m revenue in June 2023Source |
| 2022 | Strava Hit $110m revenue in November 2022 |
| 2022 | Strava Hit $110m revenue in July 2022 |
| 2021 | Strava Hit $91m revenue in November 2021 |
| 2020 | Strava Hit $72m revenue in November 2020 |
| 2009 | Launched with $0 revenue |
Strava Valuation, Funding Rounds
Strava reached a $2.2B valuation in 2022, set during its Series B round.
Strava has raised $151.9M in total funding across 5 rounds, most recently a $12.6M Series B round in 2022.
| Year | Round | Amount | Valuation | % Sold |
|---|---|---|---|---|
| 2022 | Series B | $12.6M | $1.5B | 1% |
| 2020 | Series F | $110M | $1.5B | 7% |
| 2014 | Series D | $18.5M | - | - |
| 2013 | Series C | $7.3M | - | - |
| 2011 | Series A | $3.5M | - | - |
Strava Employees & Team Size
Strava employs approximately 665 people as of 2026, up from 540 in 2024.
Strava has 665 total employees in different roles and functions and 8 sales reps that carry a quota. They have 76M customers that rely on the company's solutions.
| Year | Milestone |
|---|---|
| 2025 | Reached 665 employees (November 2025) |
| 2024 | Reached 540 employees (October 2024) |
| 2023 | Reached 484 employees (November 2023) |
| 2022 | Reached 403 employees (November 2022) |
| 2022 | Reached 403 employees (July 2022) |
| 2021 | Reached 397 employees (November 2021) |
| 2020 | Reached 390 employees (November 2020) |
| 2020 | Reached 390 employees (November 2020) |
Founder / CEO
Michael Horvath
Michael Horvath is the Co-Founder and CEO of Strava. He earned his degree at Harvard University.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
See how Strava acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.
LockedFrequently Asked Questions about Strava
What is Strava's revenue?
Strava generates $500M in revenue.
Who founded Strava?
Strava was founded by Michael Horvath.
Who is the CEO of Strava?
The CEO of Strava is Michael Horvath.
How much funding does Strava have?
Strava raised $151.9M.
How many employees does Strava have?
Strava has 665 employees.
Where is Strava headquarters?
Strava is headquartered in San Francisco, California, United States.
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Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .