Stravarevenue, valuation & funding
Fitness SoftwareSan Francisco, CaliforniaFounded 2009CEO Michael Martin
Strava is a privately held company that was founded in 2009 and is headquartered in San Francisco, California. The company offers a social network and fitness tracking service for athletes, primarily focused on cycling and running.
Strava revenue
Strava's annual revenue was $275M in June 2023 (businessofapps.com), the most recent reported figure. That is up 150% from $110M a year earlier.
All 6 revenue readings, with sources
| As of | Revenue | Source |
|---|---|---|
| Nov 2020 | $72M | – |
| Nov 2021 | $91M | – |
| Jul 2022 | $110M | – |
| Jun 2023 | $275M | businessofapps.com |
| Dec 2024 | $338M | – |
| May 2025 | $500MEST | builtinsf.com estimate |
– source not recorded
Strava valuation
Strava is privately held, so there is no Strava stock to buy. Investors valued it at $2.2B in May 2025, led by Sequoia Capital.
Valuation history$2.2B Valuation 2025$1.5B Series B 2022$1.5B Series F 2020
Strava funding rounds & investors
Strava has raised $151.9M across five rounds since 2011. The latest was a $12.6M Series B in July 2022.
| Date | Round | Raised | Valuation |
|---|---|---|---|
| Jul 2022 | Series B | $12.6M | $1.5B |
| Nov 2020 | Series F | $110M | $1.5B |
| Oct 2014 | Series D | $18.5M | – |
| Mar 2013 | Series C | $7.3M | – |
| Jan 2011 | Series A | $3.5M | – |
| Total raised | $151.9M |
Strava competitors
Strava competes most directly with Zwift.
| Company | Revenue | Funding | Employees | Customers | Founded |
|---|---|---|---|---|---|
| Strava | $275M | $151.9M | 964 | 76M | 2009 |
 Zwift | $103M | $619.6M | 372 | 300K | 2014 |
#3 of 95 Fitness Software companies by revenue · category median $2.4M · See the ranking
Strava CEO, founders & employees
Michael Horvath and Mark Gainey founded Strava in 2009. Michael Martin is CEO. Strava has 964 employees (May 2026, press.strava.com estimate).
- Michael HorvathCofounder
BoardDiahann Billings-Burford, Jerrell Jimerson, Gustav Gyllenhammar
All 8 headcount readings, with sources
| As of | Employees | Source |
|---|---|---|
| May 2026 | 964EST | press.strava.com estimate |
| Nov 2025 | 665 | |
| Oct 2024 | 540 | |
| Nov 2023 | 484 | – |
| Nov 2022 | 403 | – |
| Jul 2022 | 403 | – |
| Nov 2021 | 397 | – |
| Nov 2020 | 390 | – |
Strava FAQ
What is Strava's revenue?
Strava's annual revenue was $275M in June 2023, according to businessofapps.com. No later figure has been reported.
What is Strava's valuation?
Investors valued Strava at $2.2B in May 2025, led by Sequoia Capital, according to builtinsf.com.
How much funding has Strava raised?
Strava has raised $151.9M across five funding rounds. The latest was a $12.6M Series B in July 2022.
Who owns Strava?
Strava is privately held. Its lead investors include Sequoia Capital.
How many employees does Strava have?
Press.strava.com estimates Strava's headcount at about 964 (May 2026).
Who is the CEO of Strava?
Michael Martin is the CEO of Strava.
Who founded Strava?
Michael Horvath and Mark Gainey founded Strava in 2009.
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How this page is sourced
3 from public sources · 2 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST and say whose they are. Not financial advice.
Updated Oct 13, 2026Data disclaimerReport a correctionClaim this profileRun Strava? Join the podcast