Sunroof Revenue, Valuation & Funding (2024)

Sunroof generated an estimated $350K in annual revenue in 2024.

Sunroof generated approximately $144,000 in annualized revenue as of September 2021, based on three customers each paying a minimum of $4,000 per month, producing $12,000 per month in MRR. Tillotson confirmed this figure directly when asked by the host.

Sunroof had three customers as of September 2021, all in the lending sector with a primary focus on mortgage banks. The company charges a subscription fee ranging from $4,000 per month for a single module to $12,000 per month for all three modules. Tillotson confirmed that a customer buying all three products, covering customer experience, employee experience, and online reputation management, would pay the $12,000 monthly maximum.

The average contract value implied by the current customer base is $4,000 per month per customer, based on the host's calculation that three customers at the minimum price produces $12,000 in MRR, which Tillotson confirmed as accurate. Tillotson stated a twelve-month goal of reaching 50 customers, though he noted the company was still deciding whether to require customers to purchase at least two modules or allow single-module purchases, a decision he said would affect onboarding costs and integration complexity.

Sunroof operates on a pure subscription model. Tillotson explicitly stated the company does not take a percentage of loans originated or serviced. Revenue is generated through monthly fees tied to the number of modules a customer activates, with three tiers corresponding to the three products: customer experience, employee experience, and online reputation management.

At three customers and $12,000 in MRR as of September 2021, implied revenue per customer per month is $4,000 at the low end and $12,000 at the high end. The average across the current base, as confirmed by Tillotson, is $4,000 per month, suggesting all three current customers are on single-module plans or the minimum tier. Tillotson noted that pricing modifications were being considered as the company scales to attack the market more broadly.

Profitability was not discussed in the interview. Burn rate, gross margin, churn, retention, LTV, CAC, and payback period were not disclosed.

Sunroof had five full-time employees as of September 2021, three of whom were engineers. Tillotson described himself as focused on business development, sales, and marketing rather than engineering, though he noted a working understanding of the technical components. The company also maintained an advisory board in an inactive capacity, which Tillotson distinguished from the full-time headcount.