Supermetrics vs Zapier: Revenue, Funding & Team Size Compared
Supermetrics generates $89.5M in revenue; Zapier generates $310M. Zapier is 3.5× bigger than Supermetrics by revenue. The table below compares Supermetrics and Zapier on funding, valuation, customers, team size and headquarters — every figure GetLatka has verified for each company.
| Company |  SupermetricsThis company |  Zapier |
|---|---|---|
| Revenue | $89.5M | $310M |
| Valuation | $280M | $5B |
| Funding raised | $92.9M | $1.4M |
| Customers | 18K | 100K |
| Team size | 360 | 800 |
| Cash flow | $1 | Not disclosed |
| Founded | 2013 | 2011 |
| HQ | Helsinki, Finland | San Francisco, United States |
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Supermetrics at a glance
Supermetrics generates $89.5M in revenue with 360 employees, headquartered in Helsinki, Finland.
- Revenue
- $89.5M
- Valuation
- $280M
- Funding
- $92.9M
- Customers
- 18K
- Team size
- 360
- Founded
- 2013
Supermetrics is a Helsinki-based marketing data integration platform founded in 2013 by Mikael Thuneberg. The company connects data from advertising networks, CRMs, and marketing automation tools into destinations such as Google Sheets…
Zapier at a glance
Zapier generates $310M in revenue with 800 employees, headquartered in San Francisco, United States.
- Revenue
- $310M
- Valuation
- $5B
- Funding
- $1.4M
- Customers
- 100K
- Team size
- 800
- Founded
- 2011
Zapier is a workflow automation platform that allows businesses and individuals to connect more than 1,400 applications and build automated workflows without writing code. Founded in 2011 by Wade Foster and two co-founders, the company…
Other Supermetrics alternatives
Supermetrics competes with more than the companies on this page. Browse the full alternative lists to compare revenue, funding and team size across the category.
Supermetrics vs Zapier: frequently asked questions
Is Supermetrics or Zapier bigger?
Zapier is the bigger company by revenue, at $310M against $89.5M for Supermetrics.
How much revenue does Supermetrics make?
Supermetrics generates $89.5M in annual revenue with a team of 360.
How much revenue does Zapier make?
Zapier generates $310M in annual revenue with a team of 800.
How much funding has Supermetrics raised?
Supermetrics has raised $92.9M in total funding since it was founded in 2013.
How much funding has Zapier raised?
Zapier has raised $1.4M in total funding since it was founded in 2011.