The closest alternatives to Zapier are Workato, Tray.io and Syncari. Zapier generates $310M in revenue with 1.4K employees. Every one of the 6 competitors below is compared with Zapier on revenue, funding, customers, team size and founding year.
Zapier is pinned as the first column so every figure is read against it. Blank cells are figures we have not verified, never zeros.
| Company |  ZapierThis company |  Workato |  Tray.io |  Syncari |  Snaplogic |  IFTTT |  n8n.io |
|---|---|---|---|---|---|---|---|
| Revenue | $310M | $150M | $70.9M | $1.8M | $364M | $3.4M | $40M |
| Valuation | $5B | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Funding raised | $1.4M | $415M | $109.1M | $6.5M | $350.7M | $62.5M | $493.5M |
| Customers | 100K | 1K | 4K | Not disclosed | 750 | 650 | Not disclosed |
| Team size | 1.4K | 1.4K | 159 | 37 | 357 | 51 | 67 |
| Founded | 2011 | 2013 | 2012 | 2019 | 2006 | 2010 | 2019 |
| HQ | San Francisco, United States | United States | United States | United States | United States | United States | Germany |
United States · Other Collaboration Software
Workato is an enterprise integration and automation software company headquartered in Palo Alto, California. Founded in 2012 by four co-founders, the company builds tools that allow business users, not just developers…
United States · Other Collaboration Software
Tray.io is a cloud-based automation platform that helps businesses automate their workflows and integrate their applications. The company owns and operates tray.io, providing a visual workflow builder and a range of…
United States · Other Collaboration Software
SnapLogic, Inc. provides integration platform as a service (iPaaS) that allows businesses to connect their data, applications, and systems across the enterprise. The platform includes a range of features, including data…
United States · Other Collaboration Software
Provider of an open ended platform designed to connect applications. The company's platform create tasks on the internet and automate social media and other internet applications and offers sensor based hardware…
Germany · Other Collaboration Software
Free, open and self-hostable workflow automation tool.
Foster referenced enterprise automation platforms including MuleSoft and SnapLogic as tools that serve a different segment of the market, typically requiring dedicated engineering resources. According to Foster, Zapier customers rarely migrate to those platforms, as most Zapier users are not engineers building custom solutions but rather knowledge workers seeking off-the-shelf automation. These characterizations reflect Foster's perspective and are not confirmed figures from those companies.
Foster also noted that AWS represents an alternative path for customers with highly sophisticated automation needs who outgrow what Zapier offers out of the box, though he described such cases as uncommon.
Zapier ranks #30 of 8,339 Other Collaboration Software companies by annual revenue, putting it in the top 1% of the market.
Customers Zapier has named publicly in interviews, filings and case studies.
| Date | Round | Amount | Valuation |
|---|---|---|---|
| Jan 2021 | Funding round | Not disclosed | $5B |
| Dec 2020 | Secondary | Not disclosed | $5B |
| Nov 2014 | Seed | $1.4M | Not disclosed |
The closest alternatives to Zapier are Workato, Tray.io and Syncari, all active in Other Collaboration Software. This page compares each of them with Zapier on revenue, funding, customers and team size.
Workato is the closest alternative to Zapier, generating $150M in revenue. Which alternative fits best depends on budget and company size, so compare all 6 competitors above before choosing.
Zapier generates $310M in revenue.
Zapier has raised $1.4M in funding.
Zapier has 100K customers.
Yes. Zapier generates $310M in revenue versus $150M at Workato.
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