The closest alternatives to Supermetrics are Klipfolio, Zapier and Funnel. Supermetrics generates $89.5M in revenue with 360 employees. Every one of the 20 alternatives below is compared with Supermetrics on revenue, funding, customers, team size and founding year.
Supermetrics is pinned as the first column so every figure is read against it. Blank cells are figures we have not verified, never zeros.
| Company |  SupermetricsThis company |  Klipfolio |  Zapier |  Funnel |  Tapclicks |  NAYAN |  PatSnap | PatSnap |  makethunder.com |  Ocrolus |
|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $89.5M | $14M | $310M | $50M | $20M | $90.1M | $90.4M | $90.4M | $87.7M | $91.6M |
| Valuation | $280M | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Funding raised | $92.9M | $17.3M | $1.4M | $134.2M | $27.5M | Not disclosed | $352.6M | $352.6M | Not disclosed | $127M |
| Customers | 18K | 8.5K | 100K | 1.2K | 5K | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Team size | 360 | 42 | 800 | 381 | 164 | 362 | 514 | 514 | 66 | 833 |
| Cash flow | $1 | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Founded | 2013 | 2001 | 2011 | 2014 | 2015 | Not disclosed | 2007 | 2007 | 2007 | 2014 |
| HQ | Helsinki, Finland | Canada | United States | Sweden | United States | India | Singapore | Singapore | United States | United States |
Canada · Analytics Platforms
Klipfolio.com is a cloud-based business intelligence and data analytics platform that helps businesses of all sizes visualize and track their key performance indicators (KPIs) in real time. Klipfolio Inc is a privately…
United States · Analytics Platforms
Zapier is a workflow automation platform that allows businesses and individuals to connect more than 1,400 applications and build automated workflows without writing code. Founded in 2011 by Wade Foster and two…
Sweden · Analytics Platforms
Funnel.io is a marketing data platform that helps businesses automate their data collection, transformation, and reporting processes. It allows companies to gather data from various marketing and advertising sources…
United States · Analytics Platforms
TapClicks is a leading marketing reporting and analytics platform for digital advertising agencies, media companies, and enterprises. It provides a comprehensive suite of tools to measure, analyze, and optimize…
India · Analytics Platforms
NAYAN is a visual intelligence platform built on Computer Vision and Machine Learning, providing AI-powered computer-vision solutions aimed at indexing the real-world and improving road safety through real-time insights…
Singapore · Analytics Platforms
PatSnap is a connected innovation intelligence platform that provides IP and R&D intelligence, used by more than 10,000 customers in over 50 countries.
Singapore · Analytics Platforms
PatSnap is a connected innovation intelligence platform that provides IP and R&D intelligence, used by more than 10,000 customers in over 50 countries.
United States · Analytics Platforms
Thunder is a marketing technology company that provides advertising solutions through its Experience Cloud platform.
makethunder.com revenue & fundingSupermetrics vs makethunder.com
United States · Analytics Platforms
Ocrolus is an AI-powered data and analytics platform that enables financial institutions to make faster, more accurate decisions. We automate underwriting workflows across small business, mortgage, and consumer lending…
United States · Analytics Platforms
Hightouch is a data activation platform that specializes in synchronizing customer data from data warehouses into various tools, including CRMs, email tools, and advertising networks. The platform is designed to help…
Chile · Analytics Platforms
Buk manages the payroll more effectively, provides powerful performance reports and offers the best talent management tools.
Chile · Analytics Platforms
Buk manages the payroll more effectively, provides powerful performance reports and offers the best talent management tools.
United States · Analytics Platforms
Definitive Healthcare is the leading provider of data and analytics, focusing on the business side of healthcare. The healthcare market is complex, our intelligence makes it clearer. We cut through the noise, offering…
Definitive Healthcare revenue & fundingSupermetrics vs Definitive Healthcare
South Korea · Analytics Platforms
아이지에이웍스는 압도적인 데이터를 기반으로 디지털 전환과 데이터 드리븐 마케팅을 위한 풀스택(Full-stack) 플랫폼과 서비스를 제공하는 Data-tech 기업입니다. 기업의 1st party data를 위한 CDP(Customer Data Platform), 모바일, TV, 커머스 등 독보적인 3rd party data 제공하는 DMP(Data Management Platform)…
South Korea · Analytics Platforms
아이지에이웍스는 압도적인 데이터를 기반으로 디지털 전환과 데이터 드리븐 마케팅을 위한 풀스택(Full-stack) 플랫폼과 서비스를 제공하는 Data-tech 기업입니다. 기업의 1st party data를 위한 CDP(Customer Data Platform), 모바일, TV, 커머스 등 독보적인 3rd party data 제공하는 DMP(Data Management Platform)…
United States · Analytics Platforms
Indicium is a global data services company that provides end-to-end solutions for every stage of the data lifecycle, from strategy to execution. It is a highly specialized data & AI partner that helps enterprises solve…
United States · Analytics Platforms
Indicium is a global data services company that provides end-to-end solutions for every stage of the data lifecycle, from strategy to execution. It is a highly specialized data & AI partner that helps enterprises solve…
United States · Analytics Platforms
FullStory is a customer experience data app that captures customer experience data in one powerful and easy-to-use platform.
United States · Analytics Platforms
OneShield Software delivers core business software solutions to the global insurance and broader financial services industry, deployed in the cloud or on-premise. Our portfolio of standalone, subscription and…
OneShield Software revenue & fundingSupermetrics vs OneShield Software
United States · Analytics Platforms
OneShield Software delivers core business software solutions to the global insurance and broader financial services industry, deployed in the cloud or on-premise. Our portfolio of standalone, subscription and…
OneShield Software revenue & fundingSupermetrics vs OneShield Software
Thuneberg identified three companies as the most frequently encountered competitors: Funnel, a Swedish company; Adverity, an Austrian company; and Fivetran, a US company. He noted Fivetran is encountered less frequently than the other two.
Thuneberg observed that several competitors had raised funding rounds at higher revenue multiples than Supermetrics received in its 2020 round, despite what he described as weaker underlying metrics. These figures are Thuneberg's characterization of competitors and are not confirmed by those companies. When asked about acquiring Funnel, Thuneberg said the company was looking at acquisition targets but that Funnel was not on the list.
Supermetrics ranks #72 of 3,405 Analytics Platforms companies by annual revenue, putting it in the top 2% of the market.
| Date | Round | Amount | Valuation |
|---|---|---|---|
| Aug 2020 | Series B | $47M | Not disclosed |
| Jul 2020 | Secondary | $42.2M | $280M |
| May 2019 | Series A | $3.7M | Not disclosed |
The closest alternatives to Supermetrics are Klipfolio, Zapier and Funnel. This page compares each of them with Supermetrics on revenue, funding, customers and team size.
Klipfolio is the closest alternative to Supermetrics, generating $14M in revenue. Which alternative fits best depends on budget and company size, so compare all 20 alternatives above before choosing.
Supermetrics generates $89.5M in revenue.
Supermetrics has raised $92.9M in funding.
Supermetrics has 18K customers.
Yes. Supermetrics generates $89.5M in revenue versus $14M at Klipfolio.
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