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How TerraTrue CEO Jad Boutros grew TerraTrue to $2.9M revenue with a 22 person team in 2024.

Companies are innovating so quickly today that security and privacy often become fleeting blurs in the product life cycle. It doesn't have to be that way. We founded TerraTrue because we believe that you can integrate security and privacy in product development - from conception to launch - without jeopardizing innovation or slowing execution. The key is to have the right tools and systems. But until now, the only way companies could get those tools and systems was to devote countless resources - time, money, and engineering talent - to building it all themselves. We're changing that. We'll soon introduce our Launch Approval tool, which will democratize security and privacy, so that all companies can now seamlessly integrate those core concerns into their product development. Our Launch Approval tool will empower teams to review and coordinate different functions, reduce friction, identify security and privacy risks earlier, and enhance the safety of every launch by ensuring that a

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TerraTrue Revenue

In 2024, TerraTrue's revenue reached $2.9M. The company previously reported $1.4M in 2023. Since its launch in 2018, TerraTrue has shown consistent revenue growth.

TerraTrue Revenue GrowthReported revenue / ARR by year$0$750K$2M$2M$3M$4M2018201920202021202220232024$0$1M$1M$3MSource: GetLatka.com
YearMilestone
2024TerraTrue Hit $2.9m revenue in October 2024
2023TerraTrue Hit $1.4m revenue in December 2023
2021TerraTrue Hit $1.3m revenue in April 2021
2018Launched with $0 revenue

TerraTrue Valuation, Funding Rounds

TerraTrue is a bootstrapped Security Compliance Software startup. Founded in 2018, TerraTrue has grown to $2.9M in revenue without raising any venture capital or outside funding.

As a self-funded Security Compliance Software SaaS company, TerraTrue has built its business with no outside investment.

TerraTrue Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120182018 cumulative: $0 • 2018 Founded: $02018 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

TerraTrue Employees & Team Size

TerraTrue employs approximately 22 people as of 2026, down from 38 in 2023.

TerraTrue has 22 total employees in different roles and functions and 1 sales reps that carry a quota.

TerraTrue Team GrowthReported headcount over time010203040502018201920202021202220232024002222Source: GetLatka.com
YearMilestone
2024Reached 22 employees (October 2024)
2023Reached 38 employees (December 2023)
2022Reached 46 employees (December 2022)
2021Reached 42 employees (December 2021)
2021Reached 15 employees (April 2021)

Founder / CEO

Jad Boutros

Jad is the CEO and co-founder at TerraTrue. Previously, he was the Chief Security Officer at Snap Inc where he led security, privacy engineering and spam and abuse. Jad worked at Google for over 9 years conducting application security reviews, developing robust security defenses, and managing security. Jad holds a Bachelor’s degree in computerengineering from McGill University and a Master’s in computer science from Stanford University.

Q&A

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Customers

We do not have customer count information for TerraTrue yet.

Frequently Asked Questions about TerraTrue

What is TerraTrue's revenue?

TerraTrue generates $2.9M in revenue.

Who founded TerraTrue?

TerraTrue was founded by Jad Boutros.

Who is the CEO of TerraTrue?

The CEO of TerraTrue is Jad Boutros.

How much funding does TerraTrue have?

TerraTrue raised $0.

How many employees does TerraTrue have?

TerraTrue has 22 employees.

Where is TerraTrue headquarters?

TerraTrue is headquartered in San Francisco, California, United States.

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Compare TerraTrue to the industry

TerraTrue operates across multiple industries. Browse revenue, funding, and growth data for TerraTrue in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .