2024 Revenue
$2.9M
Funding
$0
YOY
112%
Team
22
Founded
2018
How TerraTrue CEO Jad Boutros grew to $2.9M revenue with a 22 person team in 2024.
Companies are innovating so quickly today that security and privacy often become fleeting blurs in the product life cycle.
It doesn't have to be that way. We founded TerraTrue because we believe that you can integrate security and privacy in product development - from conception to launch - without jeopardizing innovation or slowing execution. The key is to have the right tools and systems. But until now, the only way companies could get those tools and systems was to devote countless resources - time, money, and engineering talent - to building it all themselves.
We're changing that. We'll soon introduce our Launch Approval tool, which will democratize security and privacy, so that all companies can now seamlessly integrate those core concerns into their product development. Our Launch Approval tool will empower teams to review and coordinate different functions, reduce friction, identify security and privacy risks earlier, and enhance the safety of every launch by ensuring that a
Last updated
TerraTrue Revenue
In 2024, TerraTrue's revenue reached $2.9M. The company previously reported $1.4M in 2023. Since its launch in 2018, TerraTrue has shown consistent revenue growth.
| Year | Milestone | Quote |
|---|---|---|
| 2024 | TerraTrue Hit $2.9m revenue in October 2024 | |
| 2023 | TerraTrue Hit $1.4m revenue in December 2023 | |
| 2021 | TerraTrue Hit $1.3m revenue in April 2021 | |
| 2018 | Launched with $0 revenue |
TerraTrue Valuation, Funding Rounds
TerraTrue is a bootstrapped Security Compliance Software startup. Founded in 2018, TerraTrue has grown to $2.9M in revenue without raising any venture capital or outside funding.
As a self-funded Security Compliance Software SaaS company, TerraTrue has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Quote |
|---|
Founder / CEO
Jad Boutros
CEO
Jad is the CEO and co-founder at TerraTrue. Previously, he was the Chief Security Officer at Snap Inc where he led security, privacy engineering and spam and abuse. Jad worked at Google for over 9 years conducting application security reviews, developing robust security defenses, and managing security. Jad holds a Bachelor’s degree in computerengineering from McGill University and a Master’s in computer science from Stanford University.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for TerraTrue yet.
TerraTrue Employees & Team Size
TerraTrue employs approximately 22 people as of 2026, down from 38 in 2023, including 1 sales reps that carry a quota.
| Year | Milestone |
|---|---|
| 2024 | Reached 22 employees (October 2024) |
| 2023 | Reached 38 employees (December 2023) |
| 2022 | Reached 46 employees (December 2022) |
| 2021 | Reached 42 employees (December 2021) |
| 2021 | Reached 15 employees (April 2021) |
Frequently Asked Questions about TerraTrue
What is TerraTrue's revenue?
TerraTrue generates an estimated $2.9M in annual revenue.
Who founded TerraTrue?
TerraTrue was founded by Jad Boutros.
Who is the CEO of TerraTrue?
The CEO of TerraTrue is Jad Boutros.
How much funding does TerraTrue have?
TerraTrue is bootstrapped and has not raised outside funding.
How many employees does TerraTrue have?
TerraTrue has 22 employees.
Where is TerraTrue headquarters?
TerraTrue is headquartered in San Francisco, California, United States.
Compare TerraTrue to the industry
TerraTrue operates across multiple industries. Browse revenue, funding, and growth data for TerraTrue in each sector below.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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