true[x]
Los Angeles, California, United States
How true[x] hit $2.4M revenue with a 107 person team in 2021.
Operator of an online advertising network. The company connects people with brands to earn charitable donations using their social media properties. It enables members to complete and share branded activities to earn points, which translate into positive social impact via micro-donations.
2007
Founded
$2.4M
2021 Revenue
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YOY
$49.9M
Funding
true[x] Revenue
In 2021, true[x] revenue run rate hit $2.4M in revenue.
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2021
true[x] hit $2.4M in revenue in 2021
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2007
true[x] launched in 2007 with $0 revenue
true[x] Funding History
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2014
true[x] raised a of in May, 2014
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2011
true[x] raised a of in March, 2011
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2010
true[x] raised a of in May, 2010
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2009
true[x] raised a of in January, 2009
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2007
true[x] raised a of in December, 2007
FUNDING DATE | ROUND | AMOUNT | VALUATION |
---|---|---|---|
May, 21 2014 | |||
March, 22 2011 | |||
May, 10 2010 | |||
January, 11 2009 | |||
December, 01 2007 |
Team
true[x] has 107 total employees and 30 sales reps that carry a quota. an engineering team of 17 and a marketing team of 9.
DISTRIBUTION | QTY |
---|---|
Total team size | 107 |
Engineer | 17 (16%) |
Sales | 30 (28%) |
Marketing | 9 (8%) |
Founder / CEO
Joe Marchese
oe Marchese is the CEO of true[X]. Joe has evolved the engagement based advertising model since founding true[X] in 2007. Known throughout the advertising industry as a pioneer with an extensive and unique expertise in engagement advertising, Joe took a two-year hiatus from true[X] (2011-2013) to work in television, leading consumer marketing, digital and multi-platform development for the cable network, Fuse TV. Returning as CEO after his time on the television side of business has given Joe unique perspective when it comes to true[X]'s focus: creating the commercial for the on-demand and interactive age, and a market that properly values true consumer attention.
Q&A
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What's your age?
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Favorite online tool?
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Favorite book?
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Favorite CEO?
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Advice for 20 year old self
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Customers
Churn
true[x] Executives
Name | Position | Working Email | Personal Email |
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Joe Marchese | CEO | [email protected] | - |
true[x] Employees
Name | Position | Working Email | Personal Email |
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Joe Marchese | CEO | [email protected] | - |
Frequently Asked Questions about true[x]
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When was true[x] founded?
true[x] was founded in 2007.
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How much revenue does true[x] generate?
true[x] generates $2.4M in revenue.
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Who is the CEO of true[x]
The CEO of true[x] is Joe Marchese.
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How much funding does true[x] have?
true[x] raised $49.9M.
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How many employees does true[x] have?
true[x] has 107 employees.
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Where is true[x] headquarters?
true[x] is headquartered at Los Angeles, California, United States
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