![true[x] logo](/company-logo?d=truex.com&p=https%3A%2F%2Fstorage.getlatka.com%2Fimages%2Ftruex.com.png){kind=small}
true[x]
Los Angeles, California, United States
2021 Revenue
$2.4M
Funding
$49.9M
Team
107
Founded
2007
true[x] Revenue & Funding (2021)
true[x] generated $2.4M in revenue in 2021.
Operator of an online advertising network. The company connects people with brands to earn charitable donations using their social media properties. It enables members to complete and share branded activities to earn points, which translate into positive social impact via micro-donations.
Last updated
true[x] Revenue
In 2021, true[x]'s revenue reached $2.4M.
| Year | Milestone | Source |
|---|---|---|
| 2021 | true[x] Hit $2.4m revenue in April 2021 | Not recorded |
| 2007 | Launched with $0 revenue |
true[x] Valuation, Funding Rounds
true[x] has not publicly disclosed its valuation. The company has raised $49.9M in total funding to date.
true[x] has raised $49.9M in total funding across 5 rounds, with its most recent round in 2014.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2014 | Funding round | $6M | - | - | Not recorded |
| 2011 | Funding round | $20M | - | - | Not recorded |
| 2010 | Funding round | $11.7M | - | - | Not recorded |
| 2009 | Funding round | $8M | - | - | Not recorded |
| 2007 | Funding round | $4.2M | - | - | Not recorded |
Founder / CEO
Joe Marchese
CEO
oe Marchese is the CEO of true[X]. Joe has evolved the engagement based advertising model since founding true[X] in 2007. Known throughout the advertising industry as a pioneer with an extensive and unique expertise in engagement advertising, Joe took a two-year hiatus from true[X] (2011-2013) to work in television, leading consumer marketing, digital and multi-platform development for the cable network, Fuse TV. Returning as CEO after his time on the television side of business has given Joe unique perspective when it comes to true[X]'s focus: creating the commercial for the on-demand and interactive age, and a market that properly values true consumer attention.
true[x] Employees & Team Size
true[x] employs approximately 107 people as of 2026, including 30 sales reps that carry a quota.
| Year | Milestone | Source |
|---|---|---|
| 2021 | Reached 107 employees (April 2021) | Not recorded |
Frequently Asked Questions about true[x]
Who owns true[x]?
true[x] is owned by Gimbal, which acquired it.
What is true[x]'s revenue?
As of 2021, true[x] generated $2.4M in revenue.
Who founded true[x]?
true[x] was founded by Joe Marchese.
When was true[x] founded?
true[x] was founded in 2007.
How much funding does true[x] have?
true[x] raised $49.9M across 5 rounds.
How many employees does true[x] have?
As of 2021, true[x] had 107 employees.
Where is true[x] headquartered?
true[x] is headquartered in Los Angeles, California, United States.
Compare true[x] to the industry
true[x] operates across multiple industries. Browse revenue, funding, and growth data for true[x] in each sector below.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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