Joe Marchese

BIO

oe Marchese is the CEO of true[X]. Joe has evolved the engagement based advertising model since founding true[X] in 2007. Known throughout the advertising industry as a pioneer with an extensive and unique expertise in engagement advertising, Joe took a two-year hiatus from true[X] (2011-2013) to work in television, leading consumer marketing, digital and multi-platform development for the cable network, Fuse TV. Returning as CEO after his time on the television side of business has given Joe unique perspective when it comes to true[X]'s focus: creating the commercial for the on-demand and interactive age, and a market that properly values true consumer attention.