- Revenue
- $5.4M
- Team size
- 16
Typeform Alternatives & Competitors
The closest alternatives to Typeform are Paperform, QuestionPro and Formstack. Typeform generates $141.1M in revenue with 728 employees. Every one of the 7 alternatives below is compared with Typeform on revenue, funding, customers, team size and founding year.
Typeform at a glance
- Revenue
- $141.1M
- Valuation
- $935M
- Funding
- $186.9M
- Customers
- 125K
- Team size
- 728
- Founded
- 2012
Typeform vs its top alternatives
Typeform is pinned as the first column so every figure is read against it. Blank cells are figures we have not verified, never zeros.
| Company |  TypeformThis company | Paperform |  QuestionPro |  Formstack |  Alchemer |  Smartsurvey |  Jotform |  SurveyMonkey |
|---|---|---|---|---|---|---|---|---|
| Revenue | $141.1M | $5.4M | $56.4M | $35.6M | $39.9M | $5.5M | $144.9M | $380M |
| Valuation | $935M | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Funding raised | $186.9M | Not disclosed | Not disclosed | $425M | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Customers | 125K | Not disclosed | 4.8K | 25K | Not disclosed | 300K | 500K | Not disclosed |
| Team size | 728 | 16 | 513 | 238 | 185 | 43 | 500 | 1.4K |
| Founded | 2012 | 2016 | 2005 | 2006 | 2006 | 2010 | 2006 | Not disclosed |
| HQ | Barcelona, Spain | Australia | United States | United States | United States | United Kingdom | United States | United States |
Typeform competitors ranked
2. QuestionPro
United States · Survey Software
QuestionPro, founded in 2005 by Vivek Bhaskaran, is a bootstrapped survey and engagement software company headquartered in San Francisco. The platform serves three enterprise buyer segments: consumer insights and market…
- Revenue
- $56.4M
- Customers
- 4.8K
- Team size
- 513
3. Formstack
United States · Survey Software
With Formstack, automate manual processes, deliver solutions quicker, and go from idea to workflow in minutes and save hours, all with clicks, not code. An all-in-one workflow automation tool with digital forms…
- Revenue
- $35.6M
- Funding
- $425M
- Customers
- 25K
- Team size
- 238
4. Alchemer
United States · Survey Software
Alchemer empowers you to do more with feedback. From a one-time survey to a powerful feedback program, Alchemer gives customer-obsessed teams the clarity to move from asking to action, driving your business forward…
- Revenue
- $39.9M
- Team size
- 185
5. Smartsurvey
United Kingdom · Survey Software
The company primarily operates in the Network Management Software industry. Smartsurvey was founded in 2010 and is headquartered in Tewkesbury, United Kingdom.
- Revenue
- $5.5M
- Customers
- 300K
- Team size
- 43
6. Jotform
United States · Survey Software
Jotform is a bootstrapped online form builder founded in 2006 that has grown to more than 10 million registered users without taking a single dollar of outside investment. The company operates on a freemium model…
- Revenue
- $144.9M
- Customers
- 500K
- Team size
- 500
7. SurveyMonkey
United States · Survey Software
SurveyMonkey is a global leader in online surveys and forms that empowers people with the insights they need to make decisions with speed and confidence. Our fast, intuitive feedback management platform connects…
- Revenue
- $380M
- Team size
- 1.4K
How Typeform compares
Competitors were not named or discussed by Lecha in this interview. The competitive landscape for Typeform was not addressed.
Typeform vs the Survey Software market
Typeform ranks #13 of 362 Survey Software companies by annual revenue, putting it in the top 4% of the market.
- Companies tracked
- 362
- Median revenue
- $2.5M
- Median funding
- $10.6M
- Median team size
- 20
Typeform strategy insights
Google Search Ads Were the Single Growth Tactic for Chapter Two
Between 2019 and 2022, Typeform's entire go-to-market acceleration was built around one tactic: paid Google search ads. By focusing exclusively on this channel, the team became highly skilled at optimization, automatic bidding, and building strong partner relationships, adding roughly 80,000 customers and 300 million submissions in four years.
“The one tactic was paid marketing Google search ads this is mostly what we did and because we focused we became very very good so our teams could learn very fast how to do that how to improve it how to optimize it over time.”
One Funnel Strategy Unifies Marketing, Sales, and Customer Success
Starting in 2023, Typeform consolidated all go-to-market functions including marketing, sales, channel sales, customer care, customer success, and pricing under a single revenue leader, eliminating fragmented team budgets and local optimization in favor of a single customer funnel and a single North Star metric of total submissions.
“Instead of having so many different themes and processes and in the end customer funnels why don't we think about one funnel it's one company it's one goal it's one funnel.”
North Star Shifted from Customer Count to Total Submissions
After growing to 125,000 customers by 2023, Typeform recognized that not all customers derived equal value and shifted its North Star metric from total number of customers to total number of submissions, targeting segments generating 900 to 22,000 submissions per month rather than optimizing for raw customer acquisition.
“What we did was to shift to total number of submissions so now we want to increase and we want to reach 1 billion 2 billion 3 billion submissions as fast and as soon as possible and that allows us to think about those customers that derive the most value.”
Typeform funding
| Date | Round | Amount | Valuation |
|---|---|---|---|
| Mar 2022 | Series C | $135M | $935M |
| Dec 2020 | M&A Offer | Not disclosed | $800M |
| Sep 2017 | Series B | $35M | $300M |
| Sep 2015 | Series A | $15M | $70M |
| Sep 2014 | Seed | $1.3M | Not disclosed |
| Sep 2013 | Seed | $602.6K | Not disclosed |
More about Typeform
Typeform Hit a $40M Run Rate With Its $35M Series B Still in the Bank
Typeform raised about $52M across four rounds, reached a $40M-plus run rate, and still had the whole $35M Series B sitting in the bank three and a half years later. Co-founder David Okuniev explains what that paid for.
Typeform competitors FAQ
Who are Typeform's competitors?
The closest alternatives to Typeform are Paperform, QuestionPro and Formstack. This page compares each of them with Typeform on revenue, funding, customers and team size.
What is the best alternative to Typeform?
Paperform is the closest alternative to Typeform, generating $5.4M in revenue. Which alternative fits best depends on budget and company size, so compare all 7 alternatives above before choosing.
How much revenue does Typeform generate?
Typeform generates $141.1M in revenue.
How much funding has Typeform raised?
Typeform has raised $186.9M in funding.
How many customers does Typeform have?
Typeform has 125K customers.
Is Typeform bigger than Paperform?
Yes. Typeform generates $141.1M in revenue versus $5.4M at Paperform.
