Vanillasoft logo
Founded 2005

Vanillasoft

2018 Revenue

$10.0M

YOY

Funding

$0.0

How Vanillasoft hit $10.0M in Revenue with 650 Customers in 2018.

About Vanillasoft

VanillaSoft offers lead management software and CRM solutions for phone centric selling.

Monthly Revenue

$833.3K

Total Expenses

$833.3K

=
Net Income

$1.0

Ebidta Margin

0.00%

+
YOY Growth

=
Rule of 40

0


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Vanillasoft CEO David Hood on 12/01/2020

Watch the podcast


Headquarters

490 Boulevard Saint-Joseph GatineauQuébecUnited States
$Funding$Revenue

Vanillasoft Revenue

In 2018, Vanillasoft revenue run rate hit $10.0M in revenue.

$10.0M

Vanillasoft Valuation and Funding History

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?
Funding DateRoundAmountTotalValuation

Customers

Vanillasoft has 650 customers.

Lifetime Months

80

×
Monthly ARPU

$1.3K

=
Lifetime Dollars

$102.6K


Acquisition Cost

$1.5K

Average Annual Price

$15.4K

$0$15.4K1 month payback period024681012

Churn

Vanillasoft has an annual churn rate of 15.00%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-15.00%

Annual Dollar Expansion

3.00%

Net Revenue Retention

88.00%

Team

Employees

Vanillasoft has 63 employees. They have 16 sales reps that carry a quota, an engineering team of 11 and a marketing team of 4.

20182019202022.00%▲13.00%▲
DistributionQty

Total Team Size

63

Engineers

11 (17%)

Sales

16 (25%)

Marketing

4 (6%)

CEO/Founder

David Hood

David Hood, CEO of VanillaSoft, is a successful software entrepreneur with extensive international experience in finance, business development, sales, and marketing. Under his leadership VanillaSoft has grown over the past decade from a small start-up to a leader in the inside sales and CRM space focusing on lead management and cadence automation. Prior to VanillaSoft, David was co-founder and CEO of Hemera Technologies, which grew from a basement start-up to a world-class player in the digital image content space in North America, Europe and the Asia-Pacific region. David holds a Bachelor's Degree in Biochemistry, a Master's Degree in International Affairs, and graduated from the Owner- President Management program (OPM) of Harvard Business School.


CEO Q&A

What's your age?

51

Favorite online tool?

Owler

Favorite book?

The Socratic Method

Favorite CEO?

None

Advice for 20 year old self

Concentrate on enjoying the good times!


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Frequently Asked Questions about Vanillasoft

When was Vanillasoft founded?

Vanillasoft was founded in 2005.


Who is the CEO of Vanillasoft?

The CEO of Vanillasoft is David Hood


How many employees does Vanillasoft have?

Vanillasoft has 63 employees.

How much revenue does Vanillasoft generate?

Vanillasoft generates $10.0M in revenue.


How much funding does Vanillasoft have?

Vanillasoft has raised $0.0.


Where is Vanillasoft headquarters?

Vanillasoft is headquartered at 490 Boulevard Saint-Joseph GatineauQuébecUnited States

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