Marketing Analytics SoftwareAmsterdam, NetherlandsFounded 2014CEO Andrius Malinauskas
Whatagraph is a Lithuania and Netherlands-based SaaS company that automates and visualizes marketing analytics reporting for marketing agencies and brands.
Whatagraph's last reported revenue was more than $600K in March 2019 (Justas Malinauskas on camera). GetLatka estimates it at about $3.7M a year (October 2024). Whatagraph is #644 on the Latka List. The list ranks the 1,307 companies Nathan Latka has interviewed by revenue.
| As of | Revenue | Source |
|---|---|---|
| Mar 2018 | $300K | Justas Malinauskas on cameraWatch at 0:33 |
| Mar 2019 | More than $600K | Justas Malinauskas on cameraWatch at 9:56 |
| Dec 2023 | $2.7MEST | GetLatka estimate |
| Oct 2024 | $3.7MEST | GetLatka estimate |
Whatagraph has raised $9.6M across four rounds since 2016. The latest was a $7.2M Series A in September 2021.
| Date | Round | Raised |
|---|---|---|
| Sep 2021 | Series A | $7.2M |
| Feb 2020 | Seed | $1M |
| Apr 2019 | Seed | $714.7K |
| Apr 2016 | Pre-Seed | $714.7K |
| Total raised | $9.6M |
Nathan Latka has interviewed Whatagraph once, speaking with Justas Malinauskas. Each figure links to the second it was said.
Watch: How Whatagraph Surpassed $600K ARR with 2,500 Customers in 2019 (Interview with Justas Malinauskas)March 2019 · Justas Malinauskas, Co-Founder and CEO
Growth tactics they described: Organic SEOWatch at 14:13Cold OutreachWatch at 6:27
Whatagraph competes most directly with Supermetrics, Klipfolio, Databox, ReportGarden and 1 other.
| Company | Revenue | Funding | Employees | Customers | Founded |
|---|---|---|---|---|---|
 Supermetrics | $89.5M | $50.7M | 360 | 18K | 2013 |
 Klipfolio | $14M | $17.3M | 42 | 8.5K | 2001 |
 Databox | $8.4M | $4.8M | 63 | 650 | 2012 |
 ReportGarden | $3.8M | – | 28 | 10K | 2013 |
| Whatagraph | $3.7M | $9.6M | 63 | 2.5K | 2014 |
 Geckoboard | $3.5M | $1.5M | 28 | 3.6K | 2010 |
Andrius Malinauskas founded Whatagraph in 2014 and runs it as CEO. Whatagraph had 63 employees (October 2024, LinkedIn), down from 79 a year earlier.
Team mix (Dec 2023): 15 engineers, 15 in sales, 6 in marketing
| As of | Employees | Source |
|---|---|---|
| Oct 2024 | 63 | |
| Dec 2023 | 79 | |
| Dec 2022 | 105 | |
| Sep 2021 | 101 | – |
| Dec 2020 | 65 | – |
| Jun 2020 | 48 | – |
| Mar 2019 | 32 | Justas Malinauskas on cameraWatch at 11:35 |
GetLatka estimates Whatagraph's revenue at about $3.7M a year (October 2024). The last reported figure was more than $600K in March 2019, as Justas Malinauskas said on camera.
Whatagraph has raised $9.6M across four funding rounds. The latest was a $7.2M Series A in September 2021.
Whatagraph had 63 employees in October 2024, according to LinkedIn.
Andrius Malinauskas is the CEO of Whatagraph and founded the company in 2014.
Andrius Malinauskas founded Whatagraph in 2014.
10 said on camera · 3 from public sources · 2 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST and say whose they are. Not financial advice. The Latka List ranks the private, operating companies Nathan Latka has interviewed by the latest revenue figure on each profile, reported or estimated; equal figures share a rank.
Updated Oct 29, 2026Data disclaimerReport a correctionClaim this profile