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How WhatUsersDo CEO Nick Imrie grew WhatUsersDo to $1.1M revenue with a 13 person team in 2021.

Provider of a user experience testing platform created to understand customers and improve conversions. The company's user experience testing platform gets on-demand videos of customers using website or app and speaking their thought, identifies bugs and conversion killers on key customer journeys, captures and organizes users feedback in real time that helps internet marketers, design agencies, website owners and developers in their various user experience goals, helping companies, enabling clients to test usability, benchmark competing websites, understand user behaviour and get feedback on their online propositions to improve their websites on desktop, tablet and mobile devices.

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WhatUsersDo Revenue

In 2021, WhatUsersDo's revenue reached $1.1M. Since its launch in 2008, WhatUsersDo has shown consistent revenue growth.

WhatUsersDo Revenue GrowthReported revenue / ARR by year$0$250K$500K$750K$1M$1M20082010201220142016201820202021$0$1MSource: GetLatka.com
YearMilestone
2021WhatUsersDo Hit $1.1m revenue in April 2021
2008Launched with $0 revenue

WhatUsersDo Valuation, Funding Rounds

WhatUsersDo's most recent disclosed valuation is $3.3M.

WhatUsersDo is a bootstrapped Visitor Behavior Intelligence Software startup. Founded in 2008, WhatUsersDo has grown to $1.1M in revenue without raising any venture capital or outside funding.

As a self-funded Visitor Behavior Intelligence Software SaaS company, WhatUsersDo has built its business with no outside investment.

WhatUsersDo Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120082008 cumulative: $0 • 2008 Founded: $02008 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

WhatUsersDo Employees & Team Size

WhatUsersDo employs approximately 13 people as of 2026.

WhatUsersDo has 13 total employees in different roles and functions.

WhatUsersDo Team GrowthReported headcount over time0369121520082010201220142016201820202021001313Source: GetLatka.com
YearMilestone
2021Reached 13 employees (April 2021)

Founder / CEO

Nick Imrie

Nick Imrie is listed as Founder / CEO at WhatUsersDo.

Q&A

QuestionAnswer
What's your age?-
Favorite online tool?-
Favorite book?-
Favorite CEO?-
Advice for 20 year old self-

Customers

We do not have customer count information for WhatUsersDo yet.

Frequently Asked Questions about WhatUsersDo

What is WhatUsersDo's revenue?

WhatUsersDo generates $1.1M in revenue.

Who founded WhatUsersDo?

WhatUsersDo was founded by Nick Imrie.

Who is the CEO of WhatUsersDo?

The CEO of WhatUsersDo is Nick Imrie.

How much funding does WhatUsersDo have?

WhatUsersDo raised $0.

How many employees does WhatUsersDo have?

WhatUsersDo has 13 employees.

Where is WhatUsersDo headquarters?

WhatUsersDo is headquartered in United Kingdom.

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Compare WhatUsersDo to the industry

WhatUsersDo operates across multiple industries. Browse revenue, funding, and growth data for WhatUsersDo in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

WhatUsersDo Revenue 2021: $1.1M ARR, $3.3M Valuation