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United Kingdom
Provider of a user experience testing platform created to understand customers and improve conversions. The company's user experience testing platform gets on-demand videos of customers using website or app and speaking their thought, identifies bugs and conversion killers on key customer journeys, captures and organizes users feedback in real time that helps internet marketers, design agencies, website owners and developers in their various user experience goals, helping companies, enabling clients to test usability, benchmark competing websites, understand user behaviour and get feedback on their online propositions to improve their websites on desktop, tablet and mobile devices.
Last updated
In 2021, WhatUsersDo's revenue reached $1.1M. Since its launch in 2008, WhatUsersDo has shown consistent revenue growth.
WhatUsersDo reached a $3.3M valuation in 2025, set during its M&A Offer round.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2025 | M&A Offer | - | $3.3M | - |
| Question | Answer |
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| What's your age? | - |
| Favorite online tool? | - |
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| Advice for 20 year old self | - |
We do not have customer count information for WhatUsersDo yet.
WhatUsersDo employs approximately 13 people as of 2026.
WhatUsersDo generates $1.1M in revenue.
WhatUsersDo was founded by Nick Imrie.
The CEO of WhatUsersDo is Nick Imrie.
WhatUsersDo raised $0.
WhatUsersDo has 13 employees.
WhatUsersDo is headquartered in United Kingdom.
WhatUsersDo operates across multiple industries. Browse revenue, funding, and growth data for WhatUsersDo in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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Valuation
$3.3M
2021 Revenue
$1.1M
Funding
$0
Team
13
Founded
2008
| Year | Milestone | Source |
|---|---|---|
| 2021 | WhatUsersDo Hit $1.1m revenue in April 2021 | |
| 2008 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2021 | Reached 13 employees (April 2021) |
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