2024 Revenue
$5.7M
Funding
$0
YOY
44.6%
Team
35
Founded
2013
How Wise Athena CEO Octavio Hinojosa grew to $5.7M revenue with a 35 person team in 2024.
Provider of a leading software platform intended to predict retailer sales and prices of goods at every promotional cycle using artificial intelligence. The company's platform combines artificial intelligence and machine learning algorithms to predict price and demand of stock keeping units, reveals actionable insights to increase profits, analyzes competitors' actions and product's performance to get the best prices, enabling consumer packaged goods businesses to predict the right price, maximize their gross margin with a prescriptive service, saving them money on every promotional cycle.
Last updated
Wise Athena Revenue
In 2024, Wise Athena's revenue reached $5.7M. The company previously reported $3.9M in 2023. Since its launch in 2013, Wise Athena has shown consistent revenue growth.
| Year | Milestone | Quote |
|---|---|---|
| 2024 | Wise Athena Hit $5.7m revenue in October 2024 | |
| 2023 | Wise Athena Hit $3.9m revenue in December 2023 | |
| 2021 | Wise Athena Hit $3.3m revenue in April 2021 | |
| 2013 | Launched with $0 revenue |
Wise Athena Valuation, Funding Rounds
Wise Athena is a bootstrapped Trade Promotion Management Software startup. Founded in 2013, Wise Athena has grown to $5.7M in revenue without raising any venture capital or outside funding.
As a self-funded Trade Promotion Management Software SaaS company, Wise Athena has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Quote |
|---|
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for Wise Athena yet.
Wise Athena Employees & Team Size
Wise Athena employs approximately 35 people as of 2026, down from 37 in 2023, including 8 sales reps that carry a quota.
| Year | Milestone |
|---|---|
| 2024 | Reached 35 employees (December 2024) |
| 2024 | Reached 36 employees (October 2024) |
| 2023 | Reached 37 employees (December 2023) |
| 2022 | Reached 44 employees (December 2022) |
| 2021 | Reached 37 employees (December 2021) |
| 2021 | Reached 39 employees (April 2021) |
Frequently Asked Questions about Wise Athena
What is Wise Athena's revenue?
Wise Athena generates an estimated $5.7M in annual revenue.
Who founded Wise Athena?
Wise Athena was founded by Octavio Hinojosa.
Who is the CEO of Wise Athena?
The CEO of Wise Athena is Octavio Hinojosa.
How much funding does Wise Athena have?
Wise Athena is bootstrapped and has not raised outside funding.
How many employees does Wise Athena have?
Wise Athena has 35 employees.
Where is Wise Athena headquarters?
Wise Athena is headquartered in Houston, Texas, United States.
Compare Wise Athena to the industry
Wise Athena operates across multiple industries. Browse revenue, funding, and growth data for Wise Athena in each sector below.
- AI & Machine Learning Operationalization (MLOps) Software
- Predictive Analytics Software
- Revenue Operations & Intelligence (RO&I) Software
- Data Science and Machine Learning Platforms
- Business Intelligence Software
- Customer Revenue Optimization (CRO) Software
- Machine Learning Software
- Other Analytics Software
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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