How Zero X Clem CEO Darrel Bryan grew to $120K revenue and 35 customers in 2022.

0x climbing used to be in crypto now his company's doing 10 000 bucks a month in Revenue he's helping companies generate leads using a combination of not only getting the leads but then also creating content using Jasper writer hyper right they've got 35 customers paying 250 bucks a month on average just launched back in August and completely bootstrapped we will see what he does next hey folks my guest today is Daryl Bryan he's the founder of zero X Clements made for B2B startups and Enterprises who most who's most pressing you need is finding leads and getting access to key decision makers he's got unlimited access to their entire platform and it's a disruptive growth for all lead verticals they're all you ready to take us to the top yes sir what do you mean by that disruptive growth for all lead verticals so essentially with our competitors in the marketplace they are capping at specific credits for access to the platform with our platform we have unlimited use well um does it work obviously if you have unlimited use but it doesn't get the thing that the users want no one will use the unlimited use right so so tell us what it does tell us how a customer uses you so let's say for example you have a recruiting agency and their main lifeblood is new recruits you can use Xerox Club to access specific key decision makers or your ideal customer profile directly from the platform our platform uses a software scraper that scans the internet every day and uploads new leads into it so you can access their email their phone number directly without getting a general email why would people use your resume info people would use us simply because of our Integrations and yeah because have more Integrations than you I mean they're much much much larger yeah yeah they have Integrations but with our platform we made it so seamless to where you're able to bounce from one lead vertical to the next you're able to identify um exactly who you want to contact instantly and um I think one of the greatest things for our platform is our Chrome extension yeah but Zoom info has all these things and no one's gonna believe that you do it better than ziminfo because Zoom info can spend more money to do these things so what's your unique mousetrap you're trying to win on here something you do that you think Zoom info and others are missing well Aries in the whole I believe is artificial intelligence our goal is to create business intelligence that can link together and correlate different data points within the leads themselves so instead of having a normal database we're planning to implement a database in which is relational through AI so you can have a subset of customers identified per your ideal customer profile without you having to manually go look for them and help me understand when customers fall in love with you what do they pay you on average per month to use the platform on average per month we charge three thousand dollars okay so is this more of an agency model or is it still is it truly no touch SAS this is no touch no touch test okay so when did you launch the business what year um we launched this year in August okay nice and how many paying customers today right now we're just Grassroots so we have under a hundred okay uh well I mean how many are we talking like 10 or 90 or 7 or what we have 35. okay 35 customers so 35 customers paying 3 000 bucks a month yes so it's 105 000 a month in Revenue yes okay and how many folks are on your team today right now we have two people on my team myself and my other co-founder how do you support 105 000 a month in Revenue with just two people are you is that accurate Revenue number yes the reason we're able to do it is because we use core.ai for a conversational bot technology and that way we don't have to have additional support tickets I just want to make sure Daryl I'm getting this right because this would put you like in a world class I mean a two-person team doing 1.2 million in ARR I don't hear about that very often so I just want to make sure I'm getting his data right you're you this month collected 105 000 a month in Revenue over the past 30 days yes sure oh what's going on there YouTube good to see you guys now imagine this you love watching these interviews with SAS Founders but imagine if we took all of the valuation data out from over 2807 interviews I've done manually saves you a lot of time well we've done this we've built the into the beautiful interface inside of founder path check this out I'll show you how you can access this in a second but you log in you connect your stripe account you see your valuation real time you can see what it changed over the past 88 days and even set goals for evaluation this year now the secret evaluation is there's many different ways to value a SAS business so the reason you're going to see three or four different valuations inside of your founder path dashboard this is all free by the way is because depending on who's doing the 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look at all this recent seed deals that went down what they raised what valuation they raised at and what percent that they sold there's never been a larger data set of SAS valuation than what you can get now inside of founder path and we're thrilled to bring it to you all right we're gonna go back to the YouTube video here in a second but if you want to check this tool out if you want to jump in and sign up you can check it out for free to get your valuation at this link this link founderpath.com forward slash products forward slash evaluations or if you go to founderpath.com and hover over products click on get your valuation here and go ahead and sign up to give it a whirl again all that valuation data live right inside the platform I hope to see you there all right let's jump back into the interview oh that's amazing okay so how did you find 35 people to sign up where did you get them well we use our platform we identified what specific agency would need this the most we specifically targeted large agencies because they have a surplus of budget and cash flow and we also made sure to um follow up with a lot of people we sent mass emails so cold emailing our ideal customer profile for like 14 days [Music] why do they pick you I mean I get cold emails all the time of people saying well we'll get leads for you pay us three grand a month but if I ignore them all I just I don't have time to get through them all why do they pick you they pick us because of our copywriting I use artificial intelligence I use a combination of three different artificial intelligence writing platforms which ones I use writer Jasper Dot Ai and I also use hyperwrite what's the writer URL um Roi TR and I think it's dot AI dot Ai and what was the first one writing so we have writer we have jasper.ai and then we have hyperwrite oh hyper right got it hyper right hyper right and Jasper okay interesting so so just be clear on your website um I see two pricing plans one is 300 a month and one is is three thousand uh per year right so when I asked you earlier what the average customer pays you said three thousand per month is it per year oh yeah it's per year sorry okay that's a girl I asked that question about three times to make sure that it was accurate you said yes three times in a row so you're not doing 105 000 a month you're doing 105 000 a year right now yes sir sorry I'm a bit under the weather you can hear my uncongested okay no problem um got it so let me just let me just take a step back um this kind of thing typically has very high churn right how are you making sure customers keep paying you every month our first goal is to get feedback from the use of the platform whether we experience churn is is for a specific reason so we're constantly doing Market surveys and um one of our greatest things that we're doing to prevent churn is by excuse me by adding additional features on the platform each month so we have a road map and we're continually updating and providing more features okay so just to be clear you have 35 customers paying on average 250 dollars per month which is a ten thousand dollar a month or a hundred and twenty thousand dollar a year run rate correct correct and you got your first paying customer uh four months ago in August yes sir sorry for the confusion earlier no no no problem we're getting it clear now so that's good um have you bootstruck the company or do you decide to raise money bootstrap I love that that's awesome and your co-founder do you guys put a 50 50 or how did you decide on Equity stuff yeah we decided 50 50. so you're just a nice guy just right down the middle huh unfortunately so all right very cool um and is it just it's just the two of you guys today right yes sir okay very cool um what are the what's next on the product roadmap what are you launching next so our next goal is to integrate um Instagram right now we have um lead generation for um LinkedIn and using those Chrome extensions but we want to Branch out to Instagram and how do you guys decide how to use profits every month right if you're doing 10 000 bucks a month in Revenue do they just split each you each take home five grand or how do you think about that well right now we have an approach where we want to grow the business more than anything so we're um we decided to only take 10 profits right and the rest of it we're putting an advert for new and um scaling via our Ai and also paying conversational designers so 10 profit margin you're making about a thousand dollars a month in profit and you guys are taking 500 bucks each yes sir interesting okay and then what about I mean you look at Jasper look at writer look at hyper right which one does the best job writer does the framework Jasper cleans it up and Hyper Riot makes it personal and very interesting and is it good I mean if everyone in the world uses AI for writing doesn't everyone's stuff start to look the same you know I've had that discussion before I think that we will we will reach a point of saturation in the market in which um the AI will start to research the same topics and pull from each other um but I don't think we're there yet I think that's probably five maybe ten years out interesting and what were you doing before this before this I was in cryptocurrency I was an influencer uh what the hell does that mean I was on the Avalanche blockchain I I came on the blockchain on this year for February we helped um over 27 different nft projects um with their minting and marketing and advertising help me like I know what money means money in my bank does that make you rich how do you make money doing that so we get paid on a per month basis and it really depends contract per contract sometimes they'll pay a sell per mint a percentage of the mint um other times will this get a white list for the actual nft at a lower price than other people so um I mean I was averaging like eight thousand dollars a month now but how do you get to that number I mean is that you converting the token value into Fiat and that was the ratio then yeah so essentially if our contract was straightforward they would pay us via usdc which is a stable coin um sometimes if they gave us a white list we would sell the nft in like immediately as soon as we could um just so we can lock in the USD value without volatility and um other times like if there was a token then we get a percentage upon the token race I see I see interesting okay and then obviously crypto crashes the news says okay I'm changing I'm changing spaces yeah I've been in crypto since 2014. I love it but the bear markets are are too seasonal and too frequent you know so it's funny your Zoom name here is Daryl Bubba crypto well I want to know what your SAS nickname is says nickname oh man I guess I don't have one as of yet Daryl Daryl Bubba sass huh all right I like it all right man I get by the way I'm trademarking that I get percent of royalties all right okay so uh so so anyways so nice start here now you said you found these 35 customers using your own technology but you have to give inputs to your technology to generate the output so what are the inputs you're giving your Tech to find these 35 customers like what are the keywords you're targeting on the platforms Etc so the first thing I did was learn from the experts in Legion um I noticed that Legion was very manual like there are a lot of software as a service companies but I think the more intelligent um companies take a manual approach so I watched a numerous number of videos on YouTube from the experts that were doing it manually and then I realized they dialed in their ideal customer profile exactly so I just copied what they did okay fair enough that makes sense listen we're running out of time here let's wrap up with the famous five number one favorite book signs of getting rich by Wallace d wattles say that slower the science of getting rich by Wallace D wattles science of getting rich interesting number two is there a CEO you're following or studying Tim Cook number three what's your favorite online tool for building Xerox Clem axiom.ai and number four how many hours of sleep are you getting every night three three That's not healthy it is what it is yeah but come on you can't live on three you don't get three hours every night you'd be dead when you're passionate it works oh come on Daryl you've got you averaged through the last 30 days you take your average you've only slept three hours a night yeah and you know a horrible habit drinking coffee before bed you know your organs would fail that's not enough sleep it's not pot doesn't matter how passionate you are I know passionate people who get 10 hours of sleep every night well sometimes you have to defy the human biology to make it happen okay Daryl bubble crypto number four how many what's the situation married single kids single all right and how old are you 25. last question something you wish you knew when you were 20. something I wish I would do something you wish you knew when you were talking conversion rate high volume equals the affordability of being mediocre all right guys zero X Clement used to be in crypto now his company's doing 10 000 bucks a month in Revenue he's helping companies generate leads using a combination of not only getting the leads but then also creating content using Jasper writer hyper right they've got 35 customers paying 250 bucks a month on average just launched back in August and completely bootstrapped we will see what he does next Daryl thanks for taking us to the top thank you Nathan one more thing before you go we have a brand new show every Thursday at 1pm Central it's called Shark Tank for SAS we call it deal or bust one founder comes on three hungry buyers they try and do a deal live and the founder shares back-end dashboards their expenses their revenue our poo CAC LTV you name it they share it and the buyers try and make a deal live it is fun to watch every Thursday 1 p.m Central additionally remember these recorded founder interviews go live we release them here on YouTube every day at 2PM Central to make sure you don't miss any of that make sure you click the Subscribe button below here on YouTube the big red button and then click the little bell notification to make sure you get notifications when we do go live I wouldn't want you to miss breaking news in the SAS World whether it's an acquisition a big fundraise a big sale a big profitability statement or something else I don't want you to miss it additionally if you want to take this conversation deeper and further we have by far the largest private slack Community for B2B SAS Founders you want to get in there we've probably talked about your tool if you're running a company or your firm if you're investing you can go in there and quickly search and see what people are saying sign up for that at nathanlacka.com forward slash slack in the meantime I'm hanging out with you here on YouTube I'll be in the comments for the next 30 minutes feel free to let me know what you thought about this episode and if you enjoyed it click the thumbs up we get a lot of haters that are mad at how aggressive I am on these shows but I do it so that we can all learn we have to counter those people we got to push them away click the thumbs up below to counter them and know that I appreciate your guys's support all right I'll be in the comments see ya