Kirk Simpson
- Co-Founder and CEO at Wave Financial
GetLatka interview
How Wave Financial Reached Nearly 80,000 New Small Business Sign-Ups a Month with Below 2% Monthly Gross Logo Churn (Interview with Co-Founder and CEO Kirk Simpson)
Kirk Simpson (Co-Founder and CEO of Wave Financial) spoke to Nathan Latka on July 23, 2018.
Wave Financial figures from the interview
- New Small Business Sign-Ups (2018)
- Almost 80,000 per month
- Gross Logo Churn (2018)
- Below 2% per month
- Team Size (2018)
- Closing in on 200
- Year Launched
- 2011
“We're going after SBs, small businesses, zero to 10 employees, under $2,000,000 of revenue. Most people aren't aware about 95% of all businesses in North America are in this size.”
“We give away our invoicing and accounting software 100% for free. And then we monetize by putting payments, payroll, lending offers, etcetera, in the application and get those deeply embedded into what the small business owners are doing.”
“We're signing up almost 80,000 small businesses a month on our platform. And so the distribution is oftentimes the hardest thing for software companies going after this market. We've really cracked that code.”
Bio
Im passionate about building great teams and being around smart creative and innovative people who give a damn. Every day we work to build that culture at Wave.