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Pavel Dolezal

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How Keboola Gave Away Its Services Revenue to Build a Partner Ecosystem and a Freemium Funnel (Talk by CEO Pavel Doležal)

Pavel Dolezal (CEO of Keboola.com) gave a talk on March 10, 2022.

Keboola.com figures from the talk

Free Users (Active) (2022)
400
Marketplace Applications (2022)
1,400
Marketplace Developers (2022)
400
Year Founded
2014
“We actually, you know, like, put it all together into end to end platform. So you don't have to have, you know, 20 different tools. You have one login. You can get data in. You can get all the connectors. We have the biggest marketplace in the in our space. We have 1,400 applications in our marketplace, developed by 400 different developers.”
“We started to scale first couple of years by referrals. You know, people started to use us. They started to grow their own companies. Right? And then some of them are now now now unicorns, like like Productboard or Rohlik Group in Europe.”
“In the first year, we made 0.7 of the target number we wanted, but our partners made four times that money. Four times. Right? And that was the money we originally had in our cash flow when we were when we were a service company. Now we gave it away. Right? And it was actually one of the best one of the best decisions we made.”

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How Keboola Reached $4.9M ARR Bootstrapped with 175 Customers in 2021 (Interview with CEO Pavel Dolezal)

Pavel Dolezal (CEO of Keboola.com) spoke to Nathan Latka on August 18, 2021.

Keboola.com figures from the interview

ARR (2021)
$4.9M
Customers (2021)
175
Net Dollar Retention (2021)
111%
Team Size (2021)
56
Sales Reps (2021)
10
“Well, it actually we split we split the the customers into enterprise, then we have SMBs. And in the SMBs, we also have growing startups. And then we have the pay as you go model, which is the product led, and that's just starting. So all those 50 average around 3,000 ARR.”
“Last month, we we are now we are now actually doing 4.9 ARR, you know, on annualized basis. So divided by 12, it's kinda like something like 440 or something like that.”
“No. It's all bootstrapped until now. Yeah.”

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Bio

My passion is creation projects that use technology to advance how people work on large scale. My first project where I was part of management was portal network Atlas, the largest portal network in Europe 99-2002. Then we created one of the first data driven performance agencies in 2004. By combining data, ML and inside sales we serviced 15.000 clients within next 2 years. At Keboola, I found the best combination of co-founders, great people and totally amazing opportunity to help thousands of companies around the world to change how they use data. To make analytics and process automation available to everyone. Help every awesome team to create great companies that are data driven, together.

Company

Keboola.com

Prague, Czech Republic · Founded 2008

Revenue
$11.7M
Team size
84
Customers
175

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