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Outreach is a Seattle-based sales engagement platform founded in 2014 that sits between a company's CRM data layer and the daily actions of its sales representatives. The platform orchestrates calls, emails, calendar bookings, and LinkedIn outreach into a single interface, giving sales leaders real-time visibility into rep activity and deal progression. As of early 2019, Outreach reported 3,100 customers, up from 2,200 roughly eighteen months prior, with an average contract value of approximately $40,000 per year. The company crossed $10 million in new bookings per quarter in 2018 and was targeting $17 million in new bookings per quarter by the end of 2019. Net dollar retention stood at 140%, a figure CEO Manny Medina attributed to a structured seat-adoption program that requires 70% of purchased seats to reach daily active usage before an account graduates from an implementation manager to a customer success manager. By 2021, Outreach had raised a total of $489 million in funding, including a $200 million Series G, and carried a valuation of $4.4 billion. The company has since appointed Abhijit Mitra as CEO.

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People.ai is a software company that provides an AI-powered platform to help sales and marketing teams improve their performance. Their platform automates the capture of sales activity data, providing insights and analytics to help teams optimize their sales process, identify potential opportunities, and close more deals. People.ai's technology uses machine learning and natural language processing to analyze and understand data from various sources, including emails, calendars, and CRM systems. The company's customers include large enterprises across multiple industries, including technology, healthcare, and financial services.