CustomerGaugerevenue & funding
Other Analytics SoftwareChicago, IllinoisFounded 2007CEO Adam Dorrell
CustomerGauge is a customer experience management (CEM) software company that helps businesses measure and improve customer loyalty and satisfaction.
CustomerGauge revenue
CustomerGauge's annual revenue was $5.1M in August 2020 (source not recorded), the most recent figure on record.
| As of | Revenue | Source |
|---|---|---|
| Aug 2020 | $5.1M | – |
– source not recorded
CustomerGauge funding rounds & investors
CustomerGauge has raised $2.5M in one round, in December 2015.
| Date | Round | Raised |
|---|---|---|
| Dec 2015 | Venture | $2.5M |
| Total raised | $2.5M |
CustomerGauge competitors
CustomerGauge competes most directly with Typeform, Alchemer, AskNicely and Smartsurvey. It is the smallest of the five by revenue.
| Company | Revenue | Funding | Employees | Customers | Founded |
|---|---|---|---|---|---|
 Typeform | $80M | $186.9M | 728 | 125K | 2012 |
 Alchemer | $39.9M | – | 185 | – | 2006 |
 AskNicely | $10.6M | $15.2M | 74 | 1K | 2014 |
 Smartsurvey | $5.5M | – | 43 | 300K | 2010 |
| CustomerGauge | $5.1M | $2.5M | 56 | – | 2007 |
CustomerGauge CEO, founders & employees
Adam Dorrell founded CustomerGauge in 2007 and runs it as CEO. CustomerGauge had 56 employees (December 2024, LinkedIn), up from 50 a year earlier.
- Adam DorrellFounder & CEO
All 11 headcount readings, with sources
| As of | Employees | Source |
|---|---|---|
| Dec 2024 | 56 | |
| Oct 2024 | 54 | |
| Sep 2023 | 50 | – |
| 2023 | 52 | – |
| 2022 | 62 | – |
| Aug 2021 | 54 | – |
| Dec 2020 | 53 | – |
| Aug 2020 | 51 | – |
| Jun 2020 | 56 | – |
| Dec 2019 | 56 | – |
| Dec 2018 | 53 | – |
CustomerGauge FAQ
What is CustomerGauge's revenue?
CustomerGauge's annual revenue was $5.1M in August 2020 (source not recorded). No later figure is on record.
How much funding has CustomerGauge raised?
CustomerGauge has raised $2.5M in one funding round, in December 2015.
How many employees does CustomerGauge have?
CustomerGauge had 56 employees in December 2024, according to LinkedIn.
Who is the CEO of CustomerGauge?
Adam Dorrell is the CEO of CustomerGauge and founded the company in 2007.
Who founded CustomerGauge?
Adam Dorrell founded CustomerGauge in 2007.
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How this page is sourced
2 from public sources. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.
Updated Aug 10, 2026Data disclaimerReport a correctionClaim this profileRun CustomerGauge? Join the podcast