Viborniy identified Zapier and Integromat as the primary direct competitors in the integration platform space, describing both as having significantly deeper resources. He said competing with them head-on was very hard, which led Apiway to differentiate by offering integrations for free and layering on a software marketplace model.
Viborniy also referenced G2Crowd and Capterra as models for the marketplace and review component of Apiway's business, noting that Unisender, Apiway's investor, had paid for placements on those platforms and understood the high customer acquisition costs SaaS vendors face there. No financial figures for any competitor were stated by Viborniy, and none of the above are company-confirmed figures for those rivals.