2024 Revenue
$4.2M
Funding
$0
YOY
34.5%
Team
72
Founded
2008
How Applaud CEO Duncan Casemore grew to $4.2M revenue with a 72 person team in 2024.
Enterprise HCM SaaS
Last updated
Applaud Revenue
In 2024, Applaud's revenue reached $4.2M. The company previously reported $3.1M in 2023. Since its launch in 2008, Applaud has shown consistent revenue growth.
| Year | Milestone | Quote |
|---|---|---|
| 2024 | Applaud Hit $4.2m revenue in October 2024 | |
| 2023 | Applaud Hit $3.1m revenue in December 2023 | |
| 2021 | Applaud Hit $2.3m revenue in April 2021 | |
| 2008 | Launched with $0 revenue |
Applaud Valuation, Funding Rounds
Applaud is a bootstrapped HRMS & HCM Software startup. Founded in 2008, Applaud has grown to $4.2M in revenue without raising any venture capital or outside funding.
As a self-funded HRMS & HCM Software SaaS company, Applaud has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Quote |
|---|
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for Applaud yet.
Applaud Employees & Team Size
Applaud employs approximately 72 people as of 2026, down from 91 in 2023.
| Year | Milestone |
|---|---|
| 2024 | Reached 72 employees (October 2024) |
| 2023 | Reached 91 employees (December 2023) |
| 2022 | Reached 86 employees (December 2022) |
| 2021 | Reached 79 employees (December 2021) |
| 2021 | Reached 59 employees (April 2021) |
Frequently Asked Questions about Applaud
What is Applaud's revenue?
Applaud generates $4.2M in revenue.
Who founded Applaud?
Applaud was founded by Duncan Casemore.
Who is the CEO of Applaud?
The CEO of Applaud is Duncan Casemore.
How much funding does Applaud have?
Applaud raised $0.
How many employees does Applaud have?
Applaud has 72 employees.
Where is Applaud headquarters?
Applaud is headquartered in Worthing, England, United Kingdom.
Compare Applaud to the industry
Applaud operates across multiple industries. Browse revenue, funding, and growth data for Applaud in each sector below.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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