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Applaud is a HRMS & HCM Software company based in Worthing, founded in 2008.

applaudhr.comLinkedInUpdated Sep 2, 2026
Annual revenue
$4.2M
Oct 2024EST.
Employees
72
Oct 2024

Applaud revenue

Applaud has not published its revenue. GetLatka estimates it at about $4.2M a year (October 2024).

As ofRevenueSource
Apr 2021$2.3M–
Dec 2023$3.1MEST.GetLatka estimate
Oct 2024$4.2MEST.GetLatka estimate

– source not recorded

Applaud competitors

Applaud competes most directly with Workday, BambooHR and Hireology.

CompanyRevenueFundingEmployeesCustomersFounded
Workday$9.6B$230.6M25K10K2005
BambooHR$274M–1,62726K2008
Hireology$21M$43.9M1984K2010
Applaud$4.2M–72–2008

Applaud founders & employees

Duncan Casemore founded Applaud in 2008. Applaud has 72 employees (October 2024, LinkedIn), down from 91 a year earlier.

0
25
50
75
79
86
91
72
2021202220232024
ReportedOne figure per year; a reported figure wins over an estimate
All 5 headcount readings, with sources
As ofEmployeesSource
Oct 202472LinkedIn
Dec 202391LinkedIn
Dec 202286LinkedIn
Dec 202179LinkedIn
Apr 202159–

Applaud FAQ

How much money does Applaud make?

Applaud has not published its revenue. GetLatka estimates about $4.2M a year (October 2024).

Who founded Applaud?

Duncan Casemore, in 2008.

How many employees does Applaud have?

About 72 as of October 2024 (LinkedIn).

How this page is sourced

4 from public sources · 2 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.

Updated Sep 2, 2026Data disclaimerReport a correctionClaim this profileRun Applaud? Join the podcast