Applaud
2024 Revenue
$4.2M
Funding
$0
YOY
34.5%
Team
72
Founded
2008
How Applaud CEO Duncan Casemore grew Applaud to $4.2M revenue with a 72 person team in 2024.
Enterprise HCM SaaS
Last updated
Applaud Revenue
In 2024, Applaud's revenue reached $4.2M. The company previously reported $3.1M in 2023. Since its launch in 2008, Applaud has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2024 | Applaud Hit $4.2m revenue in October 2024 |
| 2023 | Applaud Hit $3.1m revenue in December 2023 |
| 2021 | Applaud Hit $2.3m revenue in April 2021 |
| 2008 | Launched with $0 revenue |
Applaud Valuation, Funding Rounds
Applaud is a bootstrapped HRMS & HCM Software startup. Founded in 2008, Applaud has grown to $4.2M in revenue without raising any venture capital or outside funding.
As a self-funded HRMS & HCM Software SaaS company, Applaud has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold |
|---|
Applaud Employees & Team Size
Applaud employs approximately 72 people as of 2026, down from 91 in 2023.
Applaud has 72 total employees in different roles and functions.
| Year | Milestone |
|---|---|
| 2024 | Reached 72 employees (October 2024) |
| 2023 | Reached 91 employees (December 2023) |
| 2022 | Reached 86 employees (December 2022) |
| 2021 | Reached 79 employees (December 2021) |
| 2021 | Reached 59 employees (April 2021) |
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for Applaud yet.
Frequently Asked Questions about Applaud
What is Applaud's revenue?
Applaud generates $4.2M in revenue.
Who founded Applaud?
Applaud was founded by Duncan Casemore.
Who is the CEO of Applaud?
The CEO of Applaud is Duncan Casemore.
How much funding does Applaud have?
Applaud raised $0.
How many employees does Applaud have?
Applaud has 72 employees.
Where is Applaud headquarters?
Applaud is headquartered in Worthing, England, United Kingdom.
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Compare Applaud to the industry
Applaud operates across multiple industries. Browse revenue, funding, and growth data for Applaud in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .