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How Apptivo CEO Bastin Gerald grew Apptivo to $9.6M revenue and 80K customers in 2017.

Apptivo Business Management Software includes Online CRM software, Invoice software, Expense report, Field service, procurement software to help all types of businesses.

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Apptivo Revenue

In 2017, Apptivo's revenue reached $9.6M. Since its launch in 2011, Apptivo has shown consistent revenue growth.

Apptivo Revenue GrowthReported revenue / ARR by year$0$3M$5M$8M$10M$13M2011201220132014201520162017$0$10MSource: GetLatka.com
YearMilestone
2017Apptivo Hit $9.6m revenue in September 2017
2011Launched with $0 revenue

Apptivo Valuation, Funding Rounds

Apptivo's most recent disclosed valuation is $28.8M.

Apptivo is a bootstrapped Procurement Software startup. Founded in 2011, Apptivo has grown to $9.6M in revenue without raising any venture capital or outside funding.

As a self-funded Procurement Software SaaS company, Apptivo has built its business with no outside investment.

Apptivo Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120112011 cumulative: $0 • 2011 Founded: $02011 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

Apptivo Employees & Team Size

Apptivo employs approximately 267 people as of 2026, up from 255 in 2019.

Apptivo has 267 total employees in different roles and functions and 16 sales reps that carry a quota. They have 80K customers that rely on the company's solutions.

Apptivo Team GrowthReported headcount over time07515022530037520112013201520172019202000267267Source: GetLatka.com
YearMilestone
2020Reached 267 employees (December 2020)
2020Reached 272 employees (June 2020)
2019Reached 255 employees (December 2019)
2018Reached 260 employees (December 2018)
2017Reached 300 employees (September 2017)

Founder / CEO

Bastin Gerald

Enterprise software veteran, worked for Oracle and Cashedge (now part of Fiserv) prior to founding Apptivo. Working to change the way small businesses will run their business to minimize costs, optimize business processes and make better business decisions.

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Customers

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Frequently Asked Questions about Apptivo

What is Apptivo's revenue?

Apptivo generates $9.6M in revenue.

Who founded Apptivo?

Apptivo was founded by Bastin Gerald.

Who is the CEO of Apptivo?

The CEO of Apptivo is Bastin Gerald.

How much funding does Apptivo have?

Apptivo raised $0.

How many employees does Apptivo have?

Apptivo has 267 employees.

Where is Apptivo headquarters?

Apptivo is headquartered in Fremont, California, United States.

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Compare Apptivo to the industry

Apptivo operates across multiple industries. Browse revenue, funding, and growth data for Apptivo in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

Apptivo Revenue 2017: $9.6M ARR, $28.8M Valuation