Bakala Revenue & Valuation (2021)

Bakala is a unique SaaS business intelligence tool that provides Fast Moving Consumer Goods companies with real-time access to analytics on market shares, distribution, pricing, promotion & much more. With accurate & timely data, FMCGs can accordingly make better business decisions to improve their product, supply chain, distribution & sales.

In developing markets, groceries are FMCGs biggest customers contributing to more than 50% of their sales. In Egypt alone, grocery stores contribute to 90% of FMCG sales.

In developing markets, FMCGs spend more than $10Billion every year on research & business development. Data is at the core of every decision FMCGs make: What price point to use? What promotion to launch? Which flavour to introduce? Which stores to cover & How much to produce/to ship? These questions are the heart and soul of the business and data is its fuel.

One of the greatest challenges FMCGs face when dealing with groceries is finding accurate & timely data to help them m