Latka logo

2024 Revenue

$9.5M

Customers

60K

Funding

$0

YOY

54%

Avg ACV

$159

Team

109

Founded

2008

How Before CEO Marcelo Zucareli grew to $9.5M revenue and 60K customers in 2024.

Before focuses in developing software as a service and customized solutions for companies.

Last updated

Before Revenue

In 2024, Before's revenue reached $9.5M. The company previously reported $6.2M in 2023. Since its launch in 2008, Before has shown consistent revenue growth.

Before Revenue GrowthReported revenue / ARR over time$0$2.5M$5M$7.5M$10M$12.5M200820102012201420162018202020222024$0$6.2M$9.5MSource: GetLatka.com
YearMilestoneQuote
2024Before Hit $9.5m revenue in October 2024
2023Before Hit $6.2m revenue in December 2023
2021Before Hit $6.2m revenue in April 2021
2008Launched with $0 revenue

Before Valuation, Funding Rounds

Before is a bootstrapped Other Collaboration Software startup. Founded in 2008, Before has grown to $9.5M in revenue without raising any venture capital or outside funding.

As a self-funded Other Collaboration Software SaaS company, Before has built its business with no outside investment.

Before Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$0.2$0.2$0.4$0.4$0.6$0.6$0.8$0.8$1$12008Source: GetLatka.com
YearRoundAmountValuation% SoldQuote

Founder / CEO

Marcelo Zucareli

CEO

You are viewing the profile of an executive "problem solver" in search of knowledge related to information technology, product management, processes, finance and new business development. He is enthusiastic about solving problems, optimizing processes, contributing to people in their business. When he believe in something, he is insistent and systematic, if he have not yet succeeded, you can be sure that he am looking for a way to get there. In his company, most of the energy is directed towards the quality of our products and processes, as he believe that good deliveries contribute a lot to the prosperity of the business, through the direct impact with the engagement of the team, with the credibility of the brand, with profitability of the business, with the customer experience and mainly with the personal satisfaction that, through our solutions, companies can be more competitive and efficient.

Q&A

QuestionAnswer
What's your age?-
Favorite online tool?-
Favorite book?-
Favorite CEO?-
Advice for 20 year old self-

Customers

Before serves 60K customers.

Before Employees & Team Size

Before employs approximately 109 people as of 2026, up from 104 in 2023. It serves 60K customers that rely on its solutions.

Before Team GrowthReported headcount over time030609012015020082010201220142016201820202022202400109109Source: GetLatka.com
YearMilestone
2024Reached 109 employees (December 2024)
2024Reached 112 employees (October 2024)
2023Reached 104 employees (December 2023)
2022Reached 88 employees (December 2022)
2021Reached 125 employees (December 2021)
2021Reached 121 employees (April 2021)

Frequently Asked Questions about Before

What is Before's revenue?

Before generates an estimated $9.5M in annual revenue.

Who founded Before?

Before was founded by Marcelo Zucareli.

Who is the CEO of Before?

The CEO of Before is Marcelo Zucareli.

How much funding does Before have?

Before is bootstrapped and has not raised outside funding.

How many employees does Before have?

Before has 109 employees.

Where is Before headquarters?

Before is headquartered in Campo Grande, Mato Grosso do Sul, Brazil.

Compare Before to the industry

Before operates across multiple industries. Browse revenue, funding, and growth data for Before in each sector below.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

Claim this profile

People Also Viewed

Qobra logo

Qobra

Qobra is an AI-first sales compensation platform founded in 2020 by Antoine Fort (CEO), Axel (CTO), and Tongue (CPO). The company automates end-to-end commissions, replacing spreadsheet-based workflows for sales organizations. Fort co-founded the business almost immediately after graduating, drawing on relationships with senior sales leaders to understand the problem rather than personal experience as a commission-earner. Qobra has grown from a 100K pre-seed round and its first customer in 2020 to approximately 8M in ARR as of May 2026, serving more than 250 customers at an average ACV of roughly 30,000 per year. The company broke 1M ARR in 2022, reached between 4M and 5M ARR twelve months prior to the interview, and is targeting 10M ARR by end of 2026. Total funding raised stands at 5.7M across a 111K pre-seed in 2020 and a 5.5M seed in 2022, supplemented by a 10M Series A in late 2023 and 2M in debt financing. Investors include Singular and Brieger. The team has grown to 49 people. The single most interesting strategic inflection point is Qobra's bet that AI agents will allow it to capture dollars currently flowing to implementation consultants and external firms. The company is launching three agents, called the Analyst, the Architect, and the Coach, in June 2026, with the Architect able to build and deploy compensation plans in minutes instead of weeks. Fort frames this as turning a 6-dollar services market into software revenue, citing Sequoia's thesis that for every dollar spent on software, six dollars are spent on services.

Chattermill Analytics logo

Chattermill Analytics

Copilot transforms the way you interact with your customer data. With the power of generative AI, you can get answers to all of your CX, product, and marketing questions, improving team alignment, efficiency, and productivity. Have questions? Just ask!

Bevywise Networks logo

Bevywise Networks

An end to end product & solution provider for your IoT & IIoT requriement. MQTT Broker, IoT Simulator and IoT Platform are the key products.

Teneo.ai logo

Teneo.ai

The only Agentic AI Platform proven with real customers—automating +60% of interactions with 99% voice accuracy.

Astra Security logo

Astra Security

Astra Security is a privately held U.S. & India based cyber security company. Backed by Techstars, Astra offers a Pentest Platform that helps organizations become proactively secure. The Pentest Platform uncovers more than 30,000+ vulnerabilities for its customers every month, saving its customers millions of dollars in potential loss and thousands of developer hours. The company has earned several accolades including ‘The Most Innovative Security Company’ by Prime Minister Narendra Modi at the Global Conference on Cyber Security (2017), one of the top 50 emerging cybersecurity companies at ‘Emerge 50’ by NASSCOM, the French Tech Ticket under which Astra Security got rewarded by the President of France under the La French Tech program. In 2021, Astra Security was also named as a CyberTech100 company. Astra is a trusted security partner to some of the well-known brands like Muthoot Finance, NIIT, Goldcast, ITC & more. Our flagship product, ASTRA, brings together an extensive feature set of manual/automated penetration testing tools, while performing a comprehensive vulnerability assessment and proactively responds to threats.

Greenspace Health logo

Greenspace Health

Greenspace believes that every person accessing mental health services should receive high quality care that helps them thrive. We’ve partnered with 480 service organizations across North America to implement Measurement-Based Care and improve outcomes for the people they serve. Innovative and intuitive Measurement-Based Care technology is at the core of all our solutions and is driving improvement across the entire ecosystem of mental health services— from clinics, hospitals, and health systems, to the workplace or campus. How it works: Greenspace allows organizations to consistently collect objective, patient-reported outcome measures (PROM’s) throughout treatment. With automated delivery and a selection of 350+ evidence-based assessments, providers can tailor their measurement process to their clients’ specific needs and gather rich insights throughout care. Organizations using Greenspace can leverage their outcome-data and insights to improve client engagement and outcomes, inform treatment planning and program innovations and advocate for improved payor contracts. From individual clinicians to small clinics, hospitals, campuses, workplaces and entire health systems, our MBC solutions are built to flex to the unique needs and challenges of any workflow.