Latka logo

How Brightidea CEO Matthew Greeley grew Brightidea to $16.4M revenue and 2M customers in 2024.

Provider of an online innovation management platform intended to accelerate innovation. The company's platform offers idea management, pipeline tracking, customer feedback, expert location, supplier management and financials tracking, enabling businesses to manage and streamline their innovation processes.

Last updated

Brightidea Revenue

In 2024, Brightidea's revenue reached $16.4M. The company previously reported $12.4M in 2023. Since its launch in 1999, Brightidea has shown consistent revenue growth.

Brightidea Revenue GrowthReported revenue / ARR by year$0$4M$8M$12M$16M$20M19992001200320052007200920112013201520172019202120232024$0$8M$14M$16MSource: GetLatka.com
YearMilestoneQuote
2024Brightidea Hit $16.4m revenue in October 2024
2023Brightidea Hit $12.4m revenue in November 2023
2022Brightidea Hit $13.7m revenue in November 2022
2021Brightidea Hit $13.9m revenue in December 2021
2021Brightidea Hit $13.9m revenue in November 2021
2020Brightidea Hit $7.5m revenue in December 2020
1999Launched with $0 revenue

Brightidea Valuation, Funding Rounds

Brightidea is a bootstrapped Strategy And Innovation Roadmapping Tools startup. Founded in 1999, Brightidea has grown to $16.4M in revenue without raising any venture capital or outside funding.

As a self-funded Strategy And Innovation Roadmapping Tools SaaS company, Brightidea has built its business with no outside investment.

Brightidea Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$119991999 cumulative: $0 • 1999 Founded: $01999 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% SoldQuote

Brightidea Employees & Team Size

Brightidea employs approximately 66 people as of 2026, up from 62 in 2023.

Brightidea has 66 total employees in different roles and functions and 6 sales reps that carry a quota. They have 2M customers that rely on the company's solutions.

Brightidea Team GrowthReported headcount over time02040608019992001200320052007200920112013201520172019202120232024006666Source: GetLatka.com
YearMilestone
2024Reached 66 employees (December 2024)
2024Reached 64 employees (October 2024)
2023Reached 62 employees (November 2023)
2023Reached 62 employees (September 2023)
2023Reached 64 employees (January 2023)
2022Reached 71 employees (November 2022)
2022Reached 71 employees (January 2022)
2021Reached 72 employees (November 2021)
2021Reached 72 employees (August 2021)
2021Reached 73 employees (April 2021)
2020Reached 69 employees (November 2020)

Founder / CEO

Matthew Greeley

Matthew Greeley is Founder and CEO of Brightidea, a global leader in innovation program management software. Prior to founding Brightidea, Matthew consulted for Wrenchead.com, helping them to raise capital at a $100 million valuation from investors including: Polaris Ventures, Goldman Sachs, and CBS Corporation.

Q&A

QuestionAnswer
What's your age?-
Favorite online tool?-
Favorite book?-
Favorite CEO?-
Advice for 20 year old self-

Customers

See how Brightidea acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.

Locked

Frequently Asked Questions about Brightidea

What is Brightidea's revenue?

Brightidea generates $16.4M in revenue.

Who founded Brightidea?

Brightidea was founded by Matthew Greeley.

Who is the CEO of Brightidea?

The CEO of Brightidea is Matthew Greeley.

How much funding does Brightidea have?

Brightidea raised $0.

How many employees does Brightidea have?

Brightidea has 66 employees.

Where is Brightidea headquarters?

Brightidea is headquartered in San Francisco, California, United States.

Compare Brightidea to the industry

Brightidea operates across multiple industries. Browse revenue, funding, and growth data for Brightidea in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

Brightidea Revenue 2024: $16.4M ARR (Bootstrapped)